With more than 1 billion users across the globe, Instagram continues to provide incredible marketing opportunities for businesses. As we learn to embrace our digitally dominated society, it’s become apparent that there really are no limits as to what we can achieve with the help of social media. As marketers, one of the core objectives we work towards on Instagram is increasing the number of followers on a profile. The more followers, the more opportunities you have to showcase your brand and what you have to offer. If you are determined to grow your Instagram following, read our tips below to find out how you can do so organically.
BE CONSISTENT WITH YOUR POSTS
One of the greatest ways to increase your following is to stay consistent with your posts. Set a realistic goal of how frequently you are able to post. Whether it’s 4 times a week or once a day, create a content sharing goal and hold yourself accountable to it. The more frequently you post, the more familiar people become with your brand, trust it and expect you to continue posting regularly, providing quality content. A great tip is to plan your content in advance so you’re not just posting for the sake of posting and can actually provide value for your followers. Remember those who post regularly are more likely to receive greater engagement.
CREATE A HASHTAG STRATEGY
Hashtags are another great way which you can easily obtain more followers. With the right hashtag strategy, you can obtain visibility in the Instagram explore tab and be seen by those who aren’t yet following your profile. Instagram allows users to include up to 30 hashtags per post, however it’s important to use good quality hashtags which are relevant to your business in order to achieve the best results. We recommend collating a list of hashtags which your target market would be searching. For example, if you are a café you would want to incorporate a series of hashtags relevant to food/drinks, the cuisine you offer, your location etc.
MAKE USE OF VIDEOS, LIVE CONTENT AND STORIES
Creating video footage is the best possible way to showcase your brand and provide your followers with a deeper insight into the faces behind the name. Live content and stories in particular are raw, real and relatable. Make your video footage fun and interactive by showing fun elements of your workplace you can answer any FAQs, introduce your team or show a sneak preview of any new products or services you will be introducing. The more you create video content; the more familiar Instagram users will be with your brand and learn to trust your business.
EMBRACE USER-GENERATED CONTENT
Did you know that 9 out of 10 people are more likely to trust a brand which shares organic, user-generated content as opposed to professionally constructed content (Nielsen Consumer Trust Index). Essentially, what this means is Instagram users want to see content from REAL people utilising your services or products. Encourage your followers to create their own content and include your Instagram handle or hashtag. You could prompt people to create their own content by offering a discount off their next order or whatever you are willing to offer. Most Instagram users will gladly promote a brand if they are happy with the service they have received.
COLLABORATE WITH OTHER BRANDS/INFLUENCERS
Another highly effective way to grow your following on Instagram is to collaborate with other brands or influencers in your industry. Reach out to local businesses and influencers with a high number of followers and ask if they would be willing to promote your brand in exchange for a discount off your services or products. You could even suggest running competitions together to leverage both of your followers. This is an ideal way to create brand awareness and network within the online community.
Once you gain new followers it’s critical to be conscious of the content you share with them. The work isn’t over once they hit the follow button. You must continue to create valuable content in order to gain their trust and encourage your followers to support your brand. And please, do not fall into the trap of buying followers! More often than not this provides practically no value to your business, wasting your time and money. Genuine followers will support your brand and are more likely to engage with your profile, becoming your customers or clients. For assistance with your social media strategy, let the team at DGreat Solutions assist.