Helping Adelaide businesses build reputable brands
Social media marketing is one of the most effective ways for businesses of all sizes to reach their prospective clients and follow up with existing clients. There’s no doubt that your customers are being enticed by your competitors on social media platforms and if you are not there defending the territory, then you stand a high chance of handing your clients to competitors. Excellent marketing strategies on social platforms can help establish a successful remarketing campaign for your business. It’s very difficult to go wrong with marketing your brand name on a social media platform when it is done the right way. Implementing a successful social media campaign strategy is the bedrock for creating a strong brand awareness.
The most powerful social media platform today is FaceBook. As at June 2017, FaceBook now has over a massive 2 billion active users monthly ( see Facebook statistics) This platform is a formidable force for building a strong brand name for any business today. We generally advise businesses looking into social media marketing to have a good budget for FaceBook as it has the potential of a tremendous ROI. FaceBook has the capacity to make any of your posts go viral. By using the right techniques and creating unique and compelling content with creative images, your post stand a high chance of capturing the attention of billions of people.
Having a twitter account has its advantages. Even though the social platform has an active user count of only about 319 million as at 2016(see twitter statistics), using it the right way can be highly effective. With good strategy, twitter can drive enormous amount of targeted traffic to your website. With advertising targeted towards your audience, you can be sure of a good ROI. Not lease because Google’s ranking factors include signals from all these social media platforms.
Linkedin is a social networking platform aimed at professionals. The platform was developed as a business employment networking website; to assist employers in locating the right employees. Even though LinkedIn is limited to businesses and people looking for jobs, the platform’s active user count as at April 2017 is over 500 million(see LinkedIn statistics). This makes it a great networking tool for service oriented businesses to get access to other businesses who may be looking for their services or partnership.
Our team uses some of the most sophisticated tools and techniques to implement and deploy social media marketing. We generate sales and enquires via social platforms just as we do through other channels. Google now uses social media signals as part of more than 200 ranking factors, making it imperative to implement for your organic ranking as well as for its own sake. Google believes social platforms such as Facebook and Twitter are a great way to legitimise a brand. While on page optimisation of your website is important, the off-page is equally important as well. When Google bots explore the billion web pages that make up the internet, crawling and indexing them, you want to make sure all links pointing to your websites including social media are optimised to perfection. This doesn’t only help your ranking, it helps your business branding and represents you well.