The world is moving towards a complete digital revolution. Over the years a website has become a must have for all business owners. As interesting as that may sound, having a website is not enough anymore. This is because your website is up against billions of other websites all over the world web, making it literally impossible for anyone to find you. If you have created a website without any SEO work done on it and you expect clicks, well the good news is you are going to get clicks – but not from humans, they will be from Google bots! And that’s why SEO services are vital to the exposure and success of your website, business and brand, particularly because it is virtually impossible for a website to rank high on search engine results pages (SERP) without implementing some form of SEO. There is no doubt that some, maybe not all, but some web programmers and designers understand how SEO works, however the opposite is true for many web users which are your customers and clients. That’s why there are different elements of SEO services you need to know.
The Orthodox of SEO Services
Search engine optimisation (SEO) includes the techniques, tactics and strategies that webmaster, SEO specialist, and digital marketers alike use to increase traffic flow to the websites. We now fully know that the majority of web users rarely click through the first search results pages when they search using keywords, making it paramount for your website to get on the first page of major search engines. In fact, according to statistics published by the Search Engine Journal (SEJ), 75% of web users never go beyond the first search results page. In addition, a study carried out by Outbrain found that search is the leading driver of traffic to websites. When you approach the right SEO Services provider, there’s no doubt that the SEO services they provide will increase your website’s visibility online leading to a higher click through rate (CTR).
Organic SEO Services – also Known as White Hat SEO Services
You can think of organic SEO Services as the original and qualitative way to getting on the first page of major search engines. This original way, which we all call Organic SEO Services, takes a bit of effort to achieve and you might want to exercise a lot of patience to rip the incredible rewards. The Organic SEO essentially involves any practices and processes geared towards a natural placement on search engine results pages. Some web experts refer to organic SEO as white hat SEO. Take note that the key is ranking high on SERPs without paying search engine companies for favorable placement. To achieve this goal, a web administrator can use various techniques including link building as well as analyzing and using the appropriate keywords in blog posts and articles. However, it usually takes between 30 and 180 days for SEO strategies to produce tangible results. This is one of the major challenges any SEO Services provider will be faced with: the fact that business owners do not want to wait it out.
UnOrganic SEO Services – also Known as Black Hat SEO Services
First of all, we strongly advice that these UnOrganic SEO Services or The Black Hat SEO Services should and must be avoided at any organisation.The unfortunate circumstances is that some businesses or site owners would not want to spend weeks or even months waiting for their organic SEO tactics to work, they wouldn’t want to go through the pain and grind for the hard work to pay off. As a result, some of them decide to turn to aggressive, questionable, controversial and sometimes illegal SEO strategies in order to rank high on search engine results pages as quickly as possible. Unlike organic SEO, the focus of black hat SEO Services is the algorithm that determines search results ranking. In view of this, some experts describe it as search engine algorithm gaming and deem the practice unethical. On their part, search engine companies often punish and demote sites that engage in unethical SEO Services or practices which then hut their business image permanently. Some of the techniques used by the black hat community include creating doorway pages, invisible text, link farming and keyword stuffing. For any business owner whose reputation is of an outmost importance must endeavour to stay away completely from these type of SEO Services.
How SEO Experts Typically Achieve High SERPs
Here is a look at some of the white hat SEO tactics that SEO experts employ to ensure a website ranks high on SERPs.
- SEO Copywriting or content Marketing.
This is one of the many ways to engage in a clean Organic SEO Services. The SEO content writing is the best way to keep your website ranking efficiently and also engage your targeted audience with new and interesting contents that will enlighten them about the products your sell or services you provide. In a layman term, SEO copywriting is all about creating well written content such as sales letters, articles and blog posts. For this approach to be successful, such content has to meet certain requirements including: be easy to read, informative and unique. Furthermore, the blog posts and articles should contain selected keywords and phrases to make the site achieve a high SERP ranking. When it comes to SEO copywriting, keyword stuffing is likely to result in a low SERP rank. This is in addition to alienating site visitors and content directories. Our advice to any practitioner of this type of SEO Strategy is: keep it clean and real!!
- Back link and internal link building.
Link Building can either be internal or external. This means it can either be an outbound links or inbound links. Either way every website needs both forms of link building. Link building is the process of creating and establishing quality, relevant links to a website in order to increase traffic. Search engines use complex and sophisticated algorithms to determine the relevance and quality of links used by a website with the aim to ensure that sites do not spam web users with inappropriate, offensive or irrelevant information. Although Back link building is one of the most challenging processes of giving your website more authority, however, it is worth the effort. Google’s algorithm suggests that if your website can get more votes (get backlinks) from other websites with higher authority then it means that your website is relevant. Therefore you will be ranked high on the search engines. Internal links, on the other hand, is a mean for search engine spiders to be able to crawl all your web pages easily. Think about it this way: say you have 50 pages on your website and you have 30 properly linked to each other, leaving 20 unlinked. When Google spider gets on your website to crawl and index, it will only acknowledge that you have 30 web pages on your website leaving the 20 web pages untouched.
- Keyword Research.
Keyword research involves several important aspects. Firstly, it involves carrying out a competitive analysis of keywords across a particular industry. Secondly, it involves finding as many keywords as possible related to a site. Thirdly, it involves a thorough analysis of return on investment (ROI) for each potential keyword.
Reason to go Hard on SEO Services
The old saying: “The Earlier The Better” suggests to us that if you want the best bit, you have got to get in early. This is the best time to get into the SEO Services so that when everyone else realise it is truly happening of a digital revolution, your business would already stay ahead of the game. And that is why SEO Services matter. SEO matters because it delivers measurable results. Figures published by Forrester Inc. show that 93% of all online experiences and actions start with a search engine.
Businesses or organisations that have an online presence cannot afford to ignore SEO. Executed properly by an SEO expert, it can have a positive impact on a business bottom line. However, it is wise to avoid black hat SEO techniques and stick to the white hat SEO strategies. Search engines tend to severely punish sites that promote black hat SEO.