Digital Marketing is an artwork which involves incorporating various methods to promote brands. One of the most important elements are social media marketing and search engine optimization. Though they are two different concepts they are highly interlinked. Both the channels are highly interlinked in a customer purchase journey. Why is social media Critical for SEO? Though social […]
What is SEO? How it works? SEO stands for “Search Engine Optimization”. It is defined as the science of improving site visibility when people search around for a business service or products in the common search engines like Google, Safari, Bing, etc. Better visibility means higher ranking in the search results which in return means […]
What is competitive analysis for SEO? An SEO competitive analysis involves analysing the links, keywords, content, and more of your SEO competitors. It is important to identify the most successful aspects of their SEO strategy. From this, we can implement these elements into your own. Instead of going through the troubles of trying to figure […]
The steps involved in developing website design from design to branding, are many, but your search optimisation strategy is vital. it is important to consider your SEO strategy before even starting your website. Ideally, you want your website structure to be developed based on your SEO strategy. By preparing a SEO strategy, it will save you from […]
Problematic SEO can be triggered by a number of different internal or external factors, however we have identified that most SEO issues can be broken down into 4 main categories. Experience, Links, Content and Relevance are the biggest factors that can be impacting your SEO strategy. Your website needs to be carefully conducted to receive the green light from google and […]
Link building and content marketing are two strategies that fit hand-in-hand in terms of SEO tactics and that have been proven to be strong actions that contribute to the success of a website. Strong links generate a vast quantity of traffic directly to your website and are a huge priority in terms of SEO tactics, […]
Technology is on a constant rise in today’s society and with digital marketing being more successful than ever, traditional marketing strategies are being left in the dust. New and old businesses are leveraging off the trend of the digital world and growing their online presence to generate a bigger recall of brand awareness with consumers. […]
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.3″ hover_enabled=”0″ sticky_enabled=”0″] As much as we all wish it was possible to obtain top ranking positions on search engines overnight, unfortunately it just isn’t possible. Many factors come into play when expecting results from search engine optimisation, which is why the […]
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.3″ hover_enabled=”0″ sticky_enabled=”0″] When diving into the realm of the online world, the two types of social media businesses can utilise are paid and organic. Both present a number of opportunities for businesses and learning how to utilise both will be highly […]
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.3″ hover_enabled=”0″ sticky_enabled=”0″] Google Algorithm updates aren’t always predictable and as SEO specialists this is something we have become accustomed to. One of the best tips we can share with you is to always expect the unexpected and always be as prepared […]
