Social Media Strategies You Can Use to Boost Your SEO

Categories
Blog, SEO, Social Media

Digital Marketing is an artwork which involves incorporating various methods to promote brands. One of the most important elements are social media marketing and search engine optimization. Though they are two different concepts they are highly interlinked. Both the channels are highly interlinked in a customer purchase journey. Why is social media Critical for SEO? Though social […]

Running a business in Adelaide? Everything you need to know about SEO

Categories
Blog, SEO, SEO Adelaide

What is SEO? How it works? SEO stands for “Search Engine Optimization”. It is defined as the science of improving site visibility when people search around for a business service or products in the common search engines like Google, Safari, Bing, etc. Better visibility means higher ranking in the search results which in return means […]

BENEFITS OF FACEBOOK SHOP FOR BUSINESS

Categories
Blog, SEO, Social Media

Created with the intent of simplifying the process of selling and purchasing products online, Facebook Shop is a common favourite amongst both business owners and consumers. With many businesses currently struggling and forced to close their physical shopfronts, taking their business online and utilising social media has been their saviour during this difficult period of time. Facebook […]

Google algorithm updates, what content survives and how to prepare.

Categories
Blog, SEO

Google Algorithm updates aren’t always predictable and as SEO specialists this is something we have become accustomed to. One of the best tips we can share with you is to always expect the unexpected and always be as prepared as you can possibly be for the next Google Algorithm update. Although there are frequent changes being made, […]

5 MOST COMMON SEO MISTAKES___

Categories
Blog, Digital Marketing, SEO

As digital marketing specialists, we encounter many websites which demonstrate poor search engine optimisation qualities. More often than not, this is as a result of business owners hiring inexperienced SEO specialists or they have attempted to enforce their own tactics without enough knowledge. SEO is not as simple as some may perceive it to be. There are many […]

5 NEGATIVE GOOGLE RANKING FACTORS & WHAT YOU CAN DO ABOUT THEM

Categories
Blog, SEO

You can spend hours upon hours implementing SEO tactics, have amazing Google rankings but the second you disobey Google’s ranking factors, all your countless hours of hard work can be reversed. As we all know, Google’s algorithm is constantly changing which makes our job as SEO specialists slightly more tedious. Changes to algorithms can greatly impact businesses […]

USING FACEBOOK LIVE TO CREATE CONTENT

Categories
Blog, Social Media

If you’re struggling to consistently create good quality, informative content on your social media accounts, the live feature may be your solution. Going live is essentially a live stream video where you can film yourself in real time and communicate with your audience. There are a number of benefits you can obtain by using the live feature […]

CREATING A SUCCESSFUL LINK BUILDING STRATEGY

Categories
Blog, SEO

Creating a successful link building strategy is imperative when devising a strong SEO strategy. If you’re outlaying money for SEO and not seeing any results, or perhaps your website traffic and search engine rankings are decreasing, it could be as a result of poor-quality links. Good links can bring a vast quantity of traffic to your website […]

WHY ONLINE SEARCH SHOULD BE PRIORITISED POST-COVID

Categories
Blog, SEO

Since the first initial outbreak of COVID-19, the number of people conducting online searches has risen drastically. With many businesses forced to close temporarily and faced with an uncertain date of return, many were forced to rethink their entire marketing strategy. Those who kept afloat, did so because they already had a strategic digital marketing […]

GENERATING MORE LEADS USING FACEBOOK ADVERTISING

Categories
Blog, Social Media

As much as we all love to utilise free advertising on social media, it can be challenging to obtain visibility. Your competition is much greater with organic advertising and essentially you need to work much harder to have your posts seen. Facebook ads are an ideal way to learn more about your target market and attract […]