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GOOGLE ADVANCED SEARCH: 5 POWERFUL TIPS FOR BETTER SEO 2020

GOOGLE ADVANCED SEARCH: 5 POWERFUL TIPS FOR BETTER SEO 2020

If you’re on the quest to boost your search engine rankings and can’t seem to hit the first page for your desired keywords or phrases, you might be missing out on a few key SEO techniques. Did you know  0.78% of Google searchers click on results from the second page. This means you must put in the work to ensure your page is ranked on the first page and is actually viewed by your target audience. We’ve collated some additional strategies you can implement, which will greatly enhance your SEO and have you boosting your rankings. Eliminate duplicate content One of the best things you can do in order to enhance your SEO is to check your website for duplicate content. You must keep the content on your website, including your title tags, meta tags and image alt text, unique. In fact, Google actually states website owners must avoid creating duplicate or similar content throughout your website. Filter through your website and keep a lookout for content which sounds too similar or replicated and make appropriate changes. Conduct research on your competitors Competitor research is vital! One of the core objectives of SEO is to outrank your competition. It makes sense to analyse your competitors and look at what they’re doing in order to rank. This will help you to understand exactly which keywords to target and incorporate into your SEO strategy. You can also determine the type of content you should be creating. Look at the topics your competitors are writing, how frequently they are writing and the length of their content.  You should also take note of their backlinks to understand the type of backlinks you should be incorporating into your own strategy. Start guest blogging If you aren’t already guest blogging, you should certainly incorporate this into your SEO strategy. Guest blogging helps to boost your credibility and builds up your off-page backlinks. Submitting your content to good blogging sites to be published is one of the most effective ways to obtain high quality backlinks. Search for blogs which are relevant to your niche and check to see if their website accepts submissions. This is an effective way to increase your rankings on search engines. Build up your internal links Internal links are essentially links within a page on your website which link to another relevant page on your website. They assist visitors with navigating your website and assist Googlebots in finding content within your site which is relevant and worth ranking. It’s important to analyse the pages of your website and determine which pages you deem to be the most relevant. These are the pages you should be investing more time into building internal links for. Ensure your website is crawlable To enhance your SEO you must ensure your website is crawlable. The aim is to have a ‘bot-friendly’ website which can easily be filtered by search engine robots who determine whether or not your content is valuable for searchers. One of the top tips we would recommend is making sure your website has an XML sitemap. The XML sitemap is essentially a map which leads Google bots to all of the important pages on your website. They are necessary for all websites and will determine your rankings. Search engine optimisation is powerful and if executed correctly, can attract a significant number of searchers to your website.  Remember to follow Google’s SEO guidelines and always aim to create unique content which is informative for your target audience. Analyse your competition and devise a strategy which will ultimately have you outranking all your key industry competitors. For assistance with your SEO strategy, contact us today at DGreat Solutions.

How to use Tik Tok for business

How to use Tik Tok for business

Since its inception in 2016, Tik Tok has rapidly evolved to be one of the most frequently used social media apps by Generation Z. If you haven’t yet heard about Tik Tok, it’s only a matter of time before you find yourself stumbling across a viral Tik Tok post, with an impressive amount of engagement to follow. According to Hootsuite, the app has over 800 million monthly users and presents a new and innovative way for businesses to promote their brand and obtain high levels of organic reach. If you’re searching for the next smart marketing move to make, Tik Tok might just be your answer. Learn how to use Tik Tok for business. What is Tik Tok? Tik Tok is a casual, fun and quirky social media app invented by Chinese company ByteDance. The app is most popular amongst teenagers, more specifically, those aged between 16-24. Tik Tok users are able to create short-form videos, incorporating hit songs, voice-overs and a variety of filters and lenses. Users have fun with the app and create humorous videos, dance challenges, prank challenges or just share anything they think other Tik Tok users would find enjoyable to watch. Content shared on Tik Tok is typically shot from users own smartphones, which means the quality of videos shared is authentic and real, unlike other social media platforms which utilise professional videographers.  The best part about Tik Tok is how easy it is to obtain high levels of views and engagement. By utilising the right hashtags, you could find your videos obtaining thousands, hundreds of thousands, if not millions of views. How can Tik Tok benefit your business? Tik Tok is still relatively new to the social media marketing world. Marketers are still analysing the app in order to determine how to create the ideal strategy for the platform. While Tik Tok might not be useful for all businesses, those who have a target audience resembling those of the Tik Tok user demographic can benefit greatly from using the app. It’s one of the quickest and cost-efficient ways to promote your business and receive traction from a massive audience if your strategy is implemented correctly. Businesses are able to obtain results almost instantly by sharing content which appeals to Tik Tok users. How do you know if Tik Tok is right for your business? The first thing you need to do is research the app. Look at videos on the for you page and see which videos are gaining the most engagement. Could you see your brand creating similar content? If your brand promotes fun, relaxed, light-hearted vibes, then Tik Tok can certainly work for you. Tik Tok users are quite creative with their posts and often start dance challenges or prank challenges incorporating hashtags that prompt other users to do the same. It creates a fun, social movement of a sort. Get creative! You could even create short demo videos, showing how your product works or if you’re in the fashion industry, you could create try on haul videos where you show how the clothing looks on real people. Similarly to Instagram, you can utilise influencers on Tik Tok to promote your brand.  What’s important to remember, is even if you are paying people to promote your product, it shouldn’t look like an ad. Businesses that have done well on Tik Tok have done so by creating campaigns that appear raw, real and give the perception they aren’t trying to sell to consumers. So keep your videos fun, creative and remember to stay active. Tik Tok advertisements Responding to the high demand of businesses incorporating Tik Tok into their social media marketing strategy, the app has recently introduced ads. In the same method, you can create a business account on Instagram, you can now do so via Tik Tok. While the app is still relatively new to paid advertising, it’s a great time for marketers to get behind the app and obtain good visibility. There are four main types of ads available: Infeed native content:  These ads will appear in the newsfeed of the for you page. Brand takeover These ads appear once the user first opens the app and essentially take over the app for the duration of the ad, leading to a newsfeed video. Hashtag challenges Hashtag challenge ads appear on the discovery page and encourage users to participate in the challenge. Branded lenses Branded lenses are available for users to add to their videos and are developed by the brand. In order to measure the effectiveness of Tik Tok advertisements, track the engagement of your posts and CTRs (Click through rates). Tik Tok has grown immensely over the past four years and has already overtaken competing apps such as LinkedIn and Snapchat in terms of monthly active users. If you’re thinking of taking your social media marketing to the next level, there’s no better time than now to consider Tik Tok.

Why your small business needs local SEO to recover from COVID-19

Why your small business needs local SEO

In 2020, businesses have had to rethink their marketing strategy as a result of COVID-19 and take their products or services online. Search engines play a vital role in how much traffic is directed to a website. For consumers, search engines are an incredible tool which provides users with the ability to research any chosen topic and obtain valuable information instantly. With the implementation of search engine optimisation, this provides business owners with a great advantage to be able to market their product or service to any desired audience. Local SEO is a more targeted strategy of marketing which greatly benefits small business owners who work within a specific location and have a physical office or shop front. By implementing local SEO, businesses will have increased visibility under local search results and are able to target potential local prospects who may require your products or services. This provides small businesses in particular with an added advantage towards their marketing strategy and will benefit you greatly as we overcome the wrath of COVID-19. How can local SEO benefit your small business? Businesses now have the potential to target the entire globe however, depending on where you actually provide majority of your services, this won’t actually be of much use for you. If you own a restaurant or café, in Sydney, it won’t benefit your business greatly if you target search engine users on the other side of the world. Whilst it may be beneficial for brand exposure, in some circumstances local SEO is much more beneficial. The main objective of search engines is clear; to provide people with what they want and need. So, if you require a service within a specific location, Google and other search engines will provide you with the top-ranking websites within that location. Search engines rely heavily on local content, social profile pages, backlinks and citations to provide the most useful local results for search engine users. 4 out of 5 consumers use search engines to find local information. If you are not utilising local search, you could be missing out on a massive portion of potential clients or customers. How can I utilise local SEO for my business? Content is a major element of local SEO. When you create content, make an effort to frequently include phrases or key words relevant to your area. If you are a landscaper in Melbourne and you wish to target potential clients within your city, you should make an effort to incorporate keywords like ‘Melbourne landscaper’ as frequently as possible throughout the content of your website. It’s also important to incorporate the below:   Add location tags and pages to your website Optimise your website for mobile Ensure your contact details are current and up to date (contact number, email, address etc.) Utilise local directories Frequently engage with local prospects and other local businesses on social media Ensure your website has an optimised URL, meta tags and meta descriptions Optimise your website for Google my Business (a local business verification tool) Try to obtain as many positive reviews as possible on Google Almost every industry has had to adapt to the unforeseen events which have taken place in 2020 as a result of COVID-19. Building an online presence has been the key to keeping businesses alive. In order to stay up to date in a highly competitive digital age, you must consider optimising your website for local search. Approximately 46% of online searches have a local intent, which means it’s crucial for you to optimise your website for local SEO to ensure it’s visible for locals within your area of operation. By utilising local SEO, you will notice a significant increase in targeted traffic to your website and prospects who are genuinely interested in your product or service. If you want to see a maximum increase in targeted leads to your website, talk to the team at DGreat Solutions today to find out how we can optimise your website for local SEO.

What is influencer marketing and why should you use it?

What is influencer marketing and why should you use it?

Prior to the introduction of social media platforms, brands with a solid marketing budget would often pay celebrities large sums of money in order to endorse their products or services. Today influencer marketing has changed drastically as businesses now use everyday people with high levels of followers and engagement on their social media profiles to promote their brand. It’s quite a powerful strategy and utilises their social platform in order to reach their followers who trust their opinion and advice. Their followers rely on their word to provide credible information relating to their area of expertise within the social media world. Businesses are reaping in the benefits and are seeing a massive ROI from incorporating influencers into their marketing strategy. How does influencer marketing work? A brand or business will approach an influencer who appeals to their target audience and put forward a collaboration proposal. They will create an agreement entailing what they require from the influencer whether it be a one-off post or regular posts and will include what they are willing to provide in return for their services. Some influencers are happy to receive free goods or services and a discount code for their followers in order to create and share content on their profiles. Some have a set rate they charge per post/ story and some will be willing to negotiate pricing with you, depending on how much work you require from them. It’s important to have a clear objective planned out prior to approaching influencers, so you can obtain the most from using their platforms. Micro vs. Macro influencers When delving into the world of social media marketing, you will often hear the terms ‘micro’ and ‘macro’ influencers. This relates to the number of followers an influencer has and helps business owners and marketers plan their strategy. Micro influencers are influencers with a following between 1,000 and 10,000. Macro influencers have a following from 10,000 and above. Determining which type of influencer to use for your business will differ depending on your marketing strategy and budget. It’s important to remember that quality is sometimes better than quantity and, in some cases, micro influencers are much greater at providing an ROI. The more followers an influencer has, the more they charge per post and the lower their engagement rate. The benefit of using micro influencers is their followers are usually genuine and they interact with them frequently on a personal level. Consumers are more likely to trust the reviews of a micro influencer as they are more relatable. Why should you use influencer marketing? Statistics will reveal how effective it is for businesses from a variety of backgrounds to utilise some form of influencer marketing. Businesses are making $5.20 for every $1 they invest into influencer marketing. Generally, influencers are everyday people, they have jobs outside of social media, some are mums and dads and most importantly they are relatable. This means consumers are likely to buy your product or service because they trust the influencer as much as they would trust a review from a friend or family member. By investing in influencer marketing, you can reach a bigger audience, increase your social media following and website traffic, obtain more leads, convert sales and build trust with your consumers. How to find the right influencers? Finding the right influencer to promote your brand can sometimes prove to be a difficult task. However, if you create the right strategy and are clear in what you wish to obtain from an influencer, you will generate impressive results. It’s crucial to find influencers who reflect your brand’s image, you want to avoid using an influencer who posts inappropriate content or content which could jeopardise your business. Look for someone who replicates your ideal customer or client. Always look at their engagement levels and how frequently their followers interact with their posts. This will help you determine whether or not their followers are genuine or paid. If you don’t have time to source influencers yourself, there are a number of social media influencer agencies which source out the ideal influencer for your business. It would be beneficial to try both micro and macro influencers to determine which would be the right fit for your business objectives. As business shifts to the online world, it’s important to stay current and know the most beneficial marketing strategies to utilise. Influencer marketing has proven to benefit businesses of all industries and is guaranteed to provide you with an impressive ROI if you develop the right campaign. For assistance with your influencer marketing strategy, contact our expert team at DGreat Solutions.

STARTING A BUSINESS DURING COVID-19, WHAT YOU NEED TO KNOW

STARTING A BUSINESS DURING COVID-19, WHAT YOU NEED TO KNOW

2020 has turned out to be a year which most of us were certainly not prepared for. No one could have anticipated just how detrimental the COVID-19 pandemic would be for our health our and economy on a global scale. Society as we know it has never endured such an occurrence and our political leaders had to act quickly. Borders were closed off, businesses closed down, millions lost their jobs and the unemployment rate globally has reached new record high. We’ve all faced great challenges, with strict social distancing measures in place, life as we know it, has taken a dramatic turn. In such times of uncertainty, it’s easy to fall into a negative pattern of thinking but the truth is, this isn’t the end of our economy, it’s only the beginning. COVID-19 has taught us many lessons, one crucial lesson especially for aspiring business owners is, you ALWAYS need to plan for the unexpected. Although some businesses have had to close entirely, some are actually doing exceptionally well, most of which are businesses who pivoted their business model very quickly to leverage on COVID-19. A larger percentage of businesses doing well during COVID-19 are those with strong online marketing strategy. The businesses that have excelled have adapted to this change accordingly. This article, however, focuses on those thinking of starting a new business during or as a result of COVID-19. For those taking the plunge in this unprecedented time, we have a few checklists for you below. HAVE A BUSINESS PLAN If you are starting a new business during this pandemic, it’s important to have a well-researched and COVID-19 proof business plan. By creating a structured business plan, you can ensure you cover all areas and are well prepared for emergencies. Ask yourself these questions; What is my overall business objective? Do I need funding? What client/customer base am I targeting? Use the time during lockdown to thoroughly plan your business, map out your objectives and what you really want to achieve. It’s important to create a business that adheres to your strengths and passions. Look at what your competitors are doing and look at what people in similar industries are doing interstate and even overseas. More often than not, there’s always an area you can delve into, which you may not have ever considered. Do your background research and ensure you have all the tools necessary to take your business to the next level. IMPLEMENT A STRONG DIGITAL MARKETING STRATEGY Having a strong digital marketing strategy is one of the key factors, which will contribute to your businesses’ success. The internet has changed the marketing game completely and having an online presence is going to benefit your business greatly. You can grow your online platform, or even run your entire business via social media. It’s ideal for creating brand awareness and generating leads. Social media is an incredibly powerful tool and as 8 out of 10 people are now active users, it’s an area your business must cover. SEO (Seach engine optimization) is also another incredibly effective way to boost your business on Google and improve your website’s searchability/visibility. SEO can boost you to the first page of Google, having an impressive advantage over your competitors. Investing in ads via social media platforms are also going to work effectively for your business as you can really narrow down your target audience and specify how much money you would like to spend daily. It’s important to remember that you need to spend money in order to make money! By building a strong website, investing time into online marketing strategies such as social media and SEO, your business will excel even throughout the COVID-19 period. BE COVID-19 PROOF One of the hardest things about planning or running a business during the COVID-19 period is the fear of the unknown. No business has been able to confirm dates as to when they will re-open or when restrictions will be eased and so this makes it entirely difficult for businesses to book in future clients or communicate to their customers when they will officially reopen. As restrictions are slowly easing, businesses are preparing to return back to usual trading. However, this doesn’t necessarily mean we won’t endure a second wave (we’d like to hope not) or another pandemic of some sort won’t impact our economy in years to come. This is why you must be prepared and take COVID-19 as a learning curve to have an emergency plan in place. It’s important to keep on top of your finances and always have a sufficient savings in the event of a crisis. If you primarily work from an office, put a plan in place so you and your employees are able to work from home if necessary. Most importantly, if you are planning on opening a new business, think of ways you can help your clients have peace of mind as we all recover from this pandemic. So, what has COVID-19 taught us? You always need to plan for the unexpected. There’s a lot of valuable lessons for new business owners to gain from this pandemic. You just never know what tomorrow will bring and you need to be prepared and be willing to alter your strategy to suit whatever pandemic or future crisis might arise. COVID-19 has changed our world drastically. We will forever look back to this moment and think how our world has transformed. Never did we anticipate that such a plague would be able to impact our health and our economy on such a large scale. But through this crisis and all the negativity which it was brought upon us, there is a little glimpse of light at the end of the tunnel. A glimpse into our future and how we can transform the way we do business. Innovation is upon us. Final thought and take away; The future of business is online!

9 digital marketing tips to help your business grow online

9 digital marketing tips to help your business grow online

The internet is constantly evolving and majority of businesses have chosen to offer or promote their products or services online. Having an online platform means you can operate your business from literally anywhere in the world as long as you have a laptop and internet connection. This brings forth a number of benefits for entrepreneurs wanting to start up a business, or existent business owners. By implementing digital marketing, you can watch your business evolve not just locally but globally and reach greater opportunities like never before. Being experts in the field, we’ve selected 10 digital marketing tips to help your business grow online. 1. Plan a good strategy Planning a strategy for your digital marketing is one of the key elements contributing to the success of your business. Think about what your business sells or the services you offer. What do you want to gain by advertising online? Do you want to promote brand awareness? Perhaps you want to have more website traffic? Do you want more followers on Instagram? Create a budget and list your main goals. 2. Invest in a good website No matter what industry you’re in, having a well-constructed website will increase your businesses credibility and lead to more sales. Whether you’re creating the website yourself, or hiring a professional, you must ensure your website is fast, easy to navigate, mobile friendly and optimised for conversion. 3. Get social If your business isn’t on social media already, it needs to be! There’s no denying that social media has become such a major part of our everyday lives. We spend so much time using it and by utilising social media platforms to promote your business, you can reach a much wider audience, expanding your business on a global scale. Many businesses generate a large percentage of their income as a result of social media marketing. 4. SEO Long gone are the days where you would need to pull out the phone book and manually search the A-Z directory to find a service you were looking for! Nowadays people simply do a google search in order to find the solution to their problems. SEO (search engine optimisation), is a process which aims to boost your rankings on search engines, to put you ahead of your industry competitors. SEO is certainly the future of digital marketing. 5. Ads, ads and more ads Creating ads which promote your business via social media platforms, is incredibly powerful. You can create advertisements which target your desired audience based on a number of factors including their location, age or gender to even more specified areas such as shopping habits and hobbies. By consistently using ads, you can create targeted campaigns to ensure you spend your marketing budget wisely. 6. Use influencers to promote your brand Depending on what industry you’re in, you should definitely consider using an influencer to promote your business. Most influencers on Instagram with a large number of followers, will usually accept a free product or service in exchange for a promotion of your product via their page. This leads to great business exposure and often leads to an increase in sales. 7. Start blogging Writing informative pieces relating to your industry is a great way to gain brand exposure and add credibility to your business. By having a blog on your website, this shows your audience that you are experts in your field and will help bring more traffic to your page. 8. Customer service is essential In the same way you would promote good customer service offline, the same goes for your online presence. You must engage with your customers or clients online regularly and assist them with their queries. Having a good online reputation is essential and will be the make or break for clients to choose your business over your competitors. 9. Track your results frequently Tracking your progress on a regular basis is so important for your business. By doing so, you are aware of what strategies worked well along with what didn’t. This will help you prioritise your spending and ensure that you invest your money in areas of digital marketing which are going to benefit your business. The most important thing to take away from this is that by not implementing a good digital marketing strategy, you pose the risk of missing out on some serious potential clients or customers. By following these digital marketing tips, you will stay ahead of your competitors in your industry.

Top 5 Important SEO Metrics To Monitor For Guaranteed Ranking Success

Important SEO metrics

[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”light”] Let me start by asking the million dollar question, what is SEO Metrics? Well, there are many ways to define what SEO Metrics are, however, i will give a precise definition and a simple one for that matter. SEO Metrics also known as Key Performance Indicators(KPI) can simply be defined as ways or channels through which search engine optimisation specialists or ordinary DIY business owners measure the SEO success. In other words these are your important indicators that show you if your search engine implementations are performing adequately or you need to tweak things in different direction. As an SEO specialist, most times when we have a prospective client call in in search for organic visibility improvement for their website, the first thing they ask is; We are not getting enough traction, I need my business on top of page one of Google and other search engines, are you able to help me? And most times i could feel the desperation in their voices. Well as much as i understand where they are coming from as a business owner, the truth of the matter is; ranking number one should not be the primary focus in order to achieve success in your organic visibility. At the end of the day, what we all want is to acquire more clients and improve on ROI (for the best SEO deal visit our seo specialist and get seo cost). Now the best approach to any successful campaign should focus primarily on how can i drive more traffic to my website. You see, over the years, Google algorithms have changed. It used to be very easy to put up a website and bam!! your website is all over the place, customers are ringing and life is good, well guess what? Those days are over!! And the earlier search engine optimisers and webmasters get a grip on the reality and work with the card they’ve been dealt, most of them will keep on running into frustrations. Anyways, i’ll stop there and get back to the main subject matter. There are many ways “which include of course rank tracking” to measure your SEO success and that’s what we are going to deal with here today we are going to show you seo metrics to track. I’ll be showing you the most important SEO Metrics to focus on if you truly want to succeed in your campaigns. Even though you might find some digital marketers who would suggest to you that there are 12 SEO metrics etc., all they provide can still be categorise into these 5 major key performance indicators. The first metrics most business owners are interested in looking at is the organic rankings and i believe most seo specialists are always on this one too, so we’ll start from there. 1. Keyword Rankings: An Important SEO Metrics What is Keyword Ranking? First of all, your keywords are those phrases also known as search queries that are typed into Google or other search engines in the attempt to get some sort of information. Some people type in these keywords to find local businesses, look for a particular product or services. Some might simply be looking for information or doing a regular research on a certain topic. Now it depends on whether or not Google deem your web pages to be valuable to those using these keywords as search, that will determine if your web pages will rank and be served to those making the search. It is then imperative to make sure you rank for the right keywords and ensure that those keywords are being monitored as you make changes to your pages. How to track your ranking keywords Tracking your keywords rankings is the only way to understand if your keyword implementation is working or not. Also, it helps you understand where your traffic is coming from. What keyword is working well on what pages. Is it organic search traffic or paid traffic? How is it relevant to the product or services you are providing. We’ll discuss more on organic search traffic as one of the most important SEO metrics to focus on. However, In these section, i’ll be showing you tools i’ve personally used for this SEO metrics. Also, i’ll like to point out that if you are a small business owner and not looking into spending hundreds or dollars every month on SEO tools, then you will benefit from some of the secrets i’ll be sharing here if you choose to read further. Ok, i digress again, lets head back to the topic at hand. There are many tools out there that we use to track keywords, below are top three that i’ve personally used and have been effective. All of which are not free by the way, they all cost about $100 per month depending on the package you subscribe for. SEMRUSH Agency Analytics SEOBility Here is how you monitor your keywords using SEMRUSH. To ensure a successful keyword ranking, you need to have a good strategy around your keywords implementations and tracking. You need to identify your priority keywords and and create appropriate pages or blog posts for them. After creating great contents that is helpful for your readers, then you can be on your way tracking them. Using SEMRUSH, you need to sign up. You can either start as free, you’ll get a month trial after which you’ll be asked to pay your monthly subscription. After sign in, all you then need to do is create your project by clicking the project button as depicted below. After adding your project to your SEMRUSH account, then you can proceed to adding your keywords and competitors. The number one arrow point to how your keywords should be set up under your account. And number two arrow point to your organic ranking which is how you track your keywords. The green arrow pointing upward shows that your organic

How to be the search engine optimisation specialist for your own business

How to be the search engine optimisation specialist for your own business

Most start up businesses today lack adequate funding that could help propel their businesses into the spot light owners desires. The greatest challenge every start up faces is marketing, from funding your marketing campaign both online and offline to setting up the right team that could help bring your business to the right audience. The challenges facing entrepreneurs today sometimes can be very under estimated. The billion dollar question most business owners would be thrilled to answer is; what if you can be your own SEO specialist for the early stage of your start-up? To be your own SEO specialist, you need to be able to manage your schedule to perfection. There are no time for waste, everything you do must be precise and intentional. One of the tragedies of life is to do something perfectly that at the end of the day it shouldn’t be done in the first place. For this reason, every entrepreneur who chose to go DIY must learn the principle of getting things right from the start. Investing your time or money on your website organic visibility must be very well planed from scratch. Most business owners who had to start over with a new domain today didn’t either fully understand what they were doing in terms of the website optimisation or they outsourced to the wrong seo company. Every business owners need to take their online visibility very seriously, by updating their personal knowledge for better results, understanding the advantages and disadvantages of outsourcing your search engine marketing services. From the cost point of view to the experience point of view, you need to be able to know for certainty that you’re making the right decision.   How do i become an SEO specialist? Becoming a master of any field need consistency, focus and dedication. You can not master a field without those three criteria. Becoming a specialist in web optimisation therefore require you to invest a significant amount of time reading up on all Google guidelines. You can start with one of the fundamental tutorials published by Google, click here to learn what you need to do to get an head start on search engine optimisation. The process is time consuming and very challenging as Google ranking factor is very complicated. With over 200 algorithmically ranking factors, you can be sure that you are in for a very long all night studies. Going through the process will help your develop a personalised strategy that work best for your business. You will learn about keyword density and how to optimise your web pages for your money keywords without getting penalised by any of the Google’s algorithm. You’ll also learn how to manoeuvre your way around penguin and panda penalty by learning how to build organic backlink and write Google favourite content. There are few reputable website that provide adequate materials on how to optimise your web pages. Websites such as search engine land, can give you tips on how to structure your meta tags, and focus keywords without calling for a penalty from Google. Also, you need to learn how to submit your website to Google for quick and easy crawling and indexing. Learn your Pay Per Click (PPC) In addition to organic search ranking optimisation, you need to learn your PPC also. This is help facilitate your instant visibility on Google and other search engine you wish to use. Paid inclusion programs may include getting paid listings directories, Google Adwords, etc. These types of online marketing  will direct targeted traffic to your website and increase your link popularity. When people spend time on your website, it give google bot an impression that your website is valuable and it contains good information that your audience finds to be an interesting read, hence, reason they are spending time on your website. You should also deploy a simple strategy of submitting your website to free local directors too. Some of those local directories like Yelp and true local are very well recognised by Google and getting a backlink from them give more weight to your domain. When submitting to these reputable websites, be sure to write a very well written and meaning long and short descriptions that explains what your business is all about and why you do what you do and why prospect should do businesses with you rather than your competitors. Develop a concise strategy for your organic visibility  First rule for 2017 organic visibility; refrain from link exchange schemes and tactics. Your best bet for a steady and long lasting organic ranking would be quality content writing. Create compelling articles from helping other businesses such as yours to teaching unique lessons for the benefit of your readers. By doing so, you will naturally enjoy attention from those who find your contents to be interesting and helpful. They will naturally share your content with other who might be interested or to those who are looking for the type of solutions your content present to their problems. The best way to getting good visibility as far as Google is concerned is by creating great articles. Valuable contents are very difficult to ignore, all you need is one hit and your domain could go viral. Review your backlinks on a daily basis!! There is something called negative SEO. This simply means someone somewhere who doesn’t like the fact that you are ranking higher than him is out to get you. How they do this is by submitting your website to very bad directories and websites such as porn and other malicious, Google flagged websites. You might not have anyone out there to get you, however, it is always wise to conduct backlink audit every now and then just to make sure your website is clean and Google friendly. Last thing i would point out here is to make sure your website is relevant in your local search. Make sure you have a Google place profile and Google plus. Google is becoming more granular and location

Guest Blogging Can Get Your SEO Ranking Up Faster Than You Think

Blogging SEO

SEO Blogging If you have the SEO knowledge to share with the public, it’s just the time for you to turn over a new, guest-blogging leaf of your life. Why? Because guest blogging is an excellent opportunity to: Increase your reach and influence. Publishing your posts to other popular blogs is an excellent way to boost the audience you reach and, therefore, gain more influence and authority in the field. Attract direct traffic. Guest blogging are often accompanied by the author’s bio, where you can put a link to your own blog, so that the reader’s surf to your page, increasing the traffic you get. Corral new subscribers. Who knows, what a big shot may come across your post and realise that you’re a professional worth working with. Promote your brand. That’s the basic idea of any advertising: The more often your brand is mentioned, the deeper it is lodged in peoples heads. Let readers see your brand (your name, your blog, your company) mentioned in numerous blogs, let them better memorise, it till finally, it is your brand that crops up in the minds whenever your market niche is touched upon. Exchange your knowledge. You’re not simply giving your piece of information to the readers, but actually getting their comments, their feedback. If you reach the new readers, you get fresh views and opinions on the given topic. That’s why guest-blogging is an excellent opportunity for knowledge-exchange and self-development. Boost your website’s search engine rankings Posting on influential, reputable blogs means getting a link from these blogs to your own page. And a good handful of links, as we all know, is the basic reason for Google to rank your website high. Writing for SEO blogs is not simply worth your while. Not using guest-blogging actually means missing huge opportunities. The only remaining question is where to start your brilliant guest-blogger career. So, get the audience and attention you deserve and explore the huge power of guest blogging: your big time is coming. Is guest posting blogging still a viable part of an SEO campaign? There has been a lot of talks recently about guest post blogging no longer being a good idea as a part of your SEO campaign. However, this isn’t entirely true, it can still be an important part of any campaign and it can help a website to boost its ranking and page authority. However, it must be done correctly in order for it to work successfully for you. The higher the website ranking and authority, the more traffic the site will generally see and the more potential customers the website has. So let’s take a look at why using a guest blogging service is a viable option for SEO. How a professional company can help get you noticed If you are considering posting on guest blogs as part of your campaign, bear in mind that this will not necessarily work if you are posting to just any sites. In fact, if you post content on sites not related to yours or which are ranked poorly or have been penalised, you could do more harm than good. This can be where you will benefit from hiring a professional company. A professional will know that to benefit from posting you have to post quality content and you have to post it to sites that are in the same business niche as yours. Also, they must be relevant and to sites that haven’t been penalised. So what are teh main benefits to guest posting? It will help you get noticed in search engines When a guest post is made, a do-follow link is included at the end of the post and provided the content was posted on a site with good authority and page ranking, this will help you to get noticed more in the search engines. Backlinks such as these are a great way to get better Google rankings, which leads to more website traffic and in effect potentially more customers. Your site becomes even more visible By guest posting on well-ranked sites, the backlinks will be favored by Google and this means your site is more likely to be highly ranked in the search engines. This also connotes that your website becomes more visible and when that happens, more people will know about it and your sales and in bound leads will sky rocket dramatically. As you can see posting on other blogs can still be a great way of getting noticed in search engines, boosting rankings and page authority.

How to Create Optimised Blog Post that Attracts Visitors & Search Engines

How to Create Optimised Blog Post that Attracts Visitors and Search Engines

SEO Blog Post There are millions of blogs on the net and you may face a lot of competition in your niche. For your blog post to stand out from competition, your title needs to be optimised for both the search engines and visitors. A boring title won’t capture much attention an da title that doesn’t content the keywords people are searching for won’t get the search engines to index your content either. Before your invest time and money into your blog post, you need to know how to write your blog post titles correctly. How to Create Optimised Blog Post Titles that Attracts Visitors and Search Engines How to create captivating titles visitors love. This can either be done before or after writing a blog post. The best thing to do is to create a title before you begin writing the content and then edit it after you have completed the post. Always chose a title that give insight into the content and the end result your readers would get. This is because visitors and search engines love your blog post titles. This is only one example of how to attract visitors. Some other ideas may include: Asking a question, i.e. “Why should you write captivating blog post titles?”. Make a controversial statement, i.e. ” Link building myths debunked”. Create a list, i.e. “7 ways to write great blog post titles”. Use action verbs, i.e. “Discover how to write great title for your blog post”. How to create optimised titles search engines love. Remember that if you if you write a captivating title and no one sees it, it will be a waste of time. You need to drive traffic to your blog post. One of the best and easiest ways is to simply include your main keyword within the title meta tag and create a well written description for your meta description meta tag. The title description meta tag is what a person first sees listed in the search engines results page after doing a search on your keyword. The description meta tag is what they read about the page under the title in the search engines. Example 1 If your title is “7 steps on how to build a blog” and your main keyword phrase is “build a blog” place this phrase at the beginning of your title because search engines give more weight to keywords placed at the beginning of the title tag. So your final title could be edited to say: “Build a blog in 7 steps”. Example 2 If you Google the blog post title ” How to choose the right niche to start an online business” you’ll notice that the title of the post will appear the way it was written. However, if you look at the top blue line of your browser you’ll notice the title meta tag is written “Start an online business – How to choose the right niche” because the main keyword phrase is “Start an online business.” If yo implement the steps mentioned above you’ll not only attract visitors from the search engines but get them to read your blog posts as well. How to Optimise your Post for SEO Many bloggers fail to take advantage of the enormous marketing potential of their blogs. By providing fresh, relevant content and performing basic blog post optimisation, you can take advantage of the many benefits blogging offers. Below are some search engine optimisation times to help get your blog noticed. Utilise keywords throughout your post. Once you have tagged a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places: Title. Headings and subheadings. Introductory sentence. Concluding paragraph. Anchor text ( text you hyperlink to other related pages on your site). Title tags and meta descriptions. A word of caution. Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalised by Google. A couple of strategically placed keywords will do the trick. Optimise your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo. Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or FEEd subscription buttons and offer viewers the ability to subscribe to your post via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content. Use social media to broaden the reach of your blog posts. As a small business, you may be utilising Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it  easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time! By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates. Tips on how to effectively use SEO keywords in every blog post. One thing is still certain, you need to use long tail keywords in all of your blog post. So go ahead and start your SEO keyword research. Your