GOOGLE ADVANCED SEARCH: 5 POWERFUL TIPS FOR BETTER SEO 2020
If you’re on the quest to boost your search engine rankings and can’t seem to hit the first page for your desired keywords or phrases, you might be missing out on a few key SEO techniques. Did you know 0.78% of Google searchers click on results from the second page. This means you must put in the work to ensure your page is ranked on the first page and is actually viewed by your target audience. We’ve collated some additional strategies you can implement, which will greatly enhance your SEO and have you boosting your rankings. Eliminate duplicate content One of the best things you can do in order to enhance your SEO is to check your website for duplicate content. You must keep the content on your website, including your title tags, meta tags and image alt text, unique. In fact, Google actually states website owners must avoid creating duplicate or similar content throughout your website. Filter through your website and keep a lookout for content which sounds too similar or replicated and make appropriate changes. Conduct research on your competitors Competitor research is vital! One of the core objectives of SEO is to outrank your competition. It makes sense to analyse your competitors and look at what they’re doing in order to rank. This will help you to understand exactly which keywords to target and incorporate into your SEO strategy. You can also determine the type of content you should be creating. Look at the topics your competitors are writing, how frequently they are writing and the length of their content. You should also take note of their backlinks to understand the type of backlinks you should be incorporating into your own strategy. Start guest blogging If you aren’t already guest blogging, you should certainly incorporate this into your SEO strategy. Guest blogging helps to boost your credibility and builds up your off-page backlinks. Submitting your content to good blogging sites to be published is one of the most effective ways to obtain high quality backlinks. Search for blogs which are relevant to your niche and check to see if their website accepts submissions. This is an effective way to increase your rankings on search engines. Build up your internal links Internal links are essentially links within a page on your website which link to another relevant page on your website. They assist visitors with navigating your website and assist Googlebots in finding content within your site which is relevant and worth ranking. It’s important to analyse the pages of your website and determine which pages you deem to be the most relevant. These are the pages you should be investing more time into building internal links for. Ensure your website is crawlable To enhance your SEO you must ensure your website is crawlable. The aim is to have a ‘bot-friendly’ website which can easily be filtered by search engine robots who determine whether or not your content is valuable for searchers. One of the top tips we would recommend is making sure your website has an XML sitemap. The XML sitemap is essentially a map which leads Google bots to all of the important pages on your website. They are necessary for all websites and will determine your rankings. Search engine optimisation is powerful and if executed correctly, can attract a significant number of searchers to your website. Remember to follow Google’s SEO guidelines and always aim to create unique content which is informative for your target audience. Analyse your competition and devise a strategy which will ultimately have you outranking all your key industry competitors. For assistance with your SEO strategy, contact us today at DGreat Solutions.
How to use Tik Tok for business
Since its inception in 2016, Tik Tok has rapidly evolved to be one of the most frequently used social media apps by Generation Z. If you haven’t yet heard about Tik Tok, it’s only a matter of time before you find yourself stumbling across a viral Tik Tok post, with an impressive amount of engagement to follow. According to Hootsuite, the app has over 800 million monthly users and presents a new and innovative way for businesses to promote their brand and obtain high levels of organic reach. If you’re searching for the next smart marketing move to make, Tik Tok might just be your answer. Learn how to use Tik Tok for business. What is Tik Tok? Tik Tok is a casual, fun and quirky social media app invented by Chinese company ByteDance. The app is most popular amongst teenagers, more specifically, those aged between 16-24. Tik Tok users are able to create short-form videos, incorporating hit songs, voice-overs and a variety of filters and lenses. Users have fun with the app and create humorous videos, dance challenges, prank challenges or just share anything they think other Tik Tok users would find enjoyable to watch. Content shared on Tik Tok is typically shot from users own smartphones, which means the quality of videos shared is authentic and real, unlike other social media platforms which utilise professional videographers. The best part about Tik Tok is how easy it is to obtain high levels of views and engagement. By utilising the right hashtags, you could find your videos obtaining thousands, hundreds of thousands, if not millions of views. How can Tik Tok benefit your business? Tik Tok is still relatively new to the social media marketing world. Marketers are still analysing the app in order to determine how to create the ideal strategy for the platform. While Tik Tok might not be useful for all businesses, those who have a target audience resembling those of the Tik Tok user demographic can benefit greatly from using the app. It’s one of the quickest and cost-efficient ways to promote your business and receive traction from a massive audience if your strategy is implemented correctly. Businesses are able to obtain results almost instantly by sharing content which appeals to Tik Tok users. How do you know if Tik Tok is right for your business? The first thing you need to do is research the app. Look at videos on the for you page and see which videos are gaining the most engagement. Could you see your brand creating similar content? If your brand promotes fun, relaxed, light-hearted vibes, then Tik Tok can certainly work for you. Tik Tok users are quite creative with their posts and often start dance challenges or prank challenges incorporating hashtags that prompt other users to do the same. It creates a fun, social movement of a sort. Get creative! You could even create short demo videos, showing how your product works or if you’re in the fashion industry, you could create try on haul videos where you show how the clothing looks on real people. Similarly to Instagram, you can utilise influencers on Tik Tok to promote your brand. What’s important to remember, is even if you are paying people to promote your product, it shouldn’t look like an ad. Businesses that have done well on Tik Tok have done so by creating campaigns that appear raw, real and give the perception they aren’t trying to sell to consumers. So keep your videos fun, creative and remember to stay active. Tik Tok advertisements Responding to the high demand of businesses incorporating Tik Tok into their social media marketing strategy, the app has recently introduced ads. In the same method, you can create a business account on Instagram, you can now do so via Tik Tok. While the app is still relatively new to paid advertising, it’s a great time for marketers to get behind the app and obtain good visibility. There are four main types of ads available: In order to measure the effectiveness of Tik Tok advertisements, track the engagement of your posts and CTRs (Click through rates). Tik Tok has grown immensely over the past four years and has already overtaken competing apps such as LinkedIn and Snapchat in terms of monthly active users. If you’re thinking of taking your social media marketing to the next level, there’s no better time than now to consider Tik Tok.
Why your small business needs local SEO to recover from COVID-19
In 2020, businesses have had to rethink their marketing strategy as a result of COVID-19 and take their products or services online. Search engines play a vital role in how much traffic is directed to a website. For consumers, search engines are an incredible tool which provides users with the ability to research any chosen topic and obtain valuable information instantly. With the implementation of search engine optimisation, this provides business owners with a great advantage to be able to market their product or service to any desired audience. Local SEO is a more targeted strategy of marketing which greatly benefits small business owners who work within a specific location and have a physical office or shop front. By implementing local SEO, businesses will have increased visibility under local search results and are able to target potential local prospects who may require your products or services. This provides small businesses in particular with an added advantage towards their marketing strategy and will benefit you greatly as we overcome the wrath of COVID-19. How can local SEO benefit your small business? Businesses now have the potential to target the entire globe however, depending on where you actually provide majority of your services, this won’t actually be of much use for you. If you own a restaurant or café, in Sydney, it won’t benefit your business greatly if you target search engine users on the other side of the world. Whilst it may be beneficial for brand exposure, in some circumstances local SEO is much more beneficial. The main objective of search engines is clear; to provide people with what they want and need. So, if you require a service within a specific location, Google and other search engines will provide you with the top-ranking websites within that location. Search engines rely heavily on local content, social profile pages, backlinks and citations to provide the most useful local results for search engine users. 4 out of 5 consumers use search engines to find local information. If you are not utilising local search, you could be missing out on a massive portion of potential clients or customers. How can I utilise local SEO for my business? Content is a major element of local SEO. When you create content, make an effort to frequently include phrases or key words relevant to your area. If you are a landscaper in Melbourne and you wish to target potential clients within your city, you should make an effort to incorporate keywords like ‘Melbourne landscaper’ as frequently as possible throughout the content of your website.It’s also important to incorporate the below: Add location tags and pages to your website Optimise your website for mobile Ensure your contact details are current and up to date (contact number, email, address etc.) Utilise local directories Frequently engage with local prospects and other local businesses on social media Ensure your website has an optimised URL, meta tags and meta descriptions Optimise your website for Google my Business (a local business verification tool) Try to obtain as many positive reviews as possible on Google Almost every industry has had to adapt to the unforeseen events which have taken place in 2020 as a result of COVID-19. Building an online presence has been the key to keeping businesses alive. In order to stay up to date in a highly competitive digital age, you must consider optimising your website for local search. Approximately 46% of online searches have a local intent, which means it’s crucial for you to optimise your website for local SEO to ensure it’s visible for locals within your area of operation. By utilising local SEO, you will notice a significant increase in targeted traffic to your website and prospects who are genuinely interested in your product or service. If you want to see a maximum increase in targeted leads to your website, talk to the team at DGreat Solutions today to find out how we can optimise your website for local SEO.
What is influencer marketing and why should you use it?
Prior to the introduction of social media platforms, brands with a solid marketing budget would often pay celebrities large sums of money in order to endorse their products or services. Today influencer marketing has changed drastically as businesses now use everyday people with high levels of followers and engagement on their social media profiles to promote their brand. It’s quite a powerful strategy and utilises their social platform in order to reach their followers who trust their opinion and advice. Their followers rely on their word to provide credible information relating to their area of expertise within the social media world. Businesses are reaping in the benefits and are seeing a massive ROI from incorporating influencers into their marketing strategy. How does influencer marketing work? A brand or business will approach an influencer who appeals to their target audience and put forward a collaboration proposal. They will create an agreement entailing what they require from the influencer whether it be a one-off post or regular posts and will include what they are willing to provide in return for their services. Some influencers are happy to receive free goods or services and a discount code for their followers in order to create and share content on their profiles. Some have a set rate they charge per post/ story and some will be willing to negotiate pricing with you, depending on how much work you require from them. It’s important to have a clear objective planned out prior to approaching influencers, so you can obtain the most from using their platforms. Micro vs. Macro influencers When delving into the world of social media marketing, you will often hear the terms ‘micro’ and ‘macro’ influencers. This relates to the number of followers an influencer has and helps business owners and marketers plan their strategy. Micro influencers are influencers with a following between 1,000 and 10,000. Macro influencers have a following from 10,000 and above. Determining which type of influencer to use for your business will differ depending on your marketing strategy and budget. It’s important to remember that quality is sometimes better than quantity and, in some cases, micro influencers are much greater at providing an ROI. The more followers an influencer has, the more they charge per post and the lower their engagement rate. The benefit of using micro influencers is their followers are usually genuine and they interact with them frequently on a personal level. Consumers are more likely to trust the reviews of a micro influencer as they are more relatable. Why should you use influencer marketing? Statistics will reveal how effective it is for businesses from a variety of backgrounds to utilise some form of influencer marketing. Businesses are making $5.20 for every $1 they invest into influencer marketing. Generally, influencers are everyday people, they have jobs outside of social media, some are mums and dads and most importantly they are relatable. This means consumers are likely to buy your product or service because they trust the influencer as much as they would trust a review from a friend or family member. By investing in influencer marketing, you can reach a bigger audience, increase your social media following and website traffic, obtain more leads, convert sales and build trust with your consumers. How to find the right influencers? Finding the right influencer to promote your brand can sometimes prove to be a difficult task. However, if you create the right strategy and are clear in what you wish to obtain from an influencer, you will generate impressive results. It’s crucial to find influencers who reflect your brand’s image, you want to avoid using an influencer who posts inappropriate content or content which could jeopardise your business. Look for someone who replicates your ideal customer or client. Always look at their engagement levels and how frequently their followers interact with their posts. This will help you determine whether or not their followers are genuine or paid. If you don’t have time to source influencers yourself, there are a number of social media influencer agencies which source out the ideal influencer for your business. It would be beneficial to try both micro and macro influencers to determine which would be the right fit for your business objectives. As business shifts to the online world, it’s important to stay current and know the most beneficial marketing strategies to utilise. Influencer marketing has proven to benefit businesses of all industries and is guaranteed to provide you with an impressive ROI if you develop the right campaign. For assistance with your influencer marketing strategy, contact our expert team at DGreat Solutions.
STARTING A BUSINESS DURING COVID-19, WHAT YOU NEED TO KNOW
2020 has turned out to be a year which most of us were certainly not prepared for. No one could have anticipated just how detrimental the COVID-19 pandemic would be for our health our and economy on a global scale. Society as we know it has never endured such an occurrence and our political leaders had to act quickly. Borders were closed off, businesses closed down, millions lost their jobs and the unemployment rate globally has reached new record high. We’ve all faced great challenges, with strict social distancing measures in place, life as we know it, has taken a dramatic turn. In such times of uncertainty, it’s easy to fall into a negative pattern of thinking but the truth is, this isn’t the end of our economy, it’s only the beginning. COVID-19 has taught us many lessons, one crucial lesson especially for aspiring business owners is, you ALWAYS need to plan for the unexpected. Although some businesses have had to close entirely, some are actually doing exceptionally well, most of which are businesses who pivoted their business model very quickly to leverage on COVID-19. A larger percentage of businesses doing well during COVID-19 are those with strong online marketing strategy. The businesses that have excelled have adapted to this change accordingly. This article, however, focuses on those thinking of starting a new business during or as a result of COVID-19. For those taking the plunge in this unprecedented time, we have a few checklists for you below. HAVE A BUSINESS PLAN If you are starting a new business during this pandemic, it’s important to have a well-researched and COVID-19 proof business plan. By creating a structured business plan, you can ensure you cover all areas and are well prepared for emergencies. Ask yourself these questions; What is my overall business objective? Do I need funding? What client/customer base am I targeting? Use the time during lockdown to thoroughly plan your business, map out your objectives and what you really want to achieve. It’s important to create a business that adheres to your strengths and passions. Look at what your competitors are doing and look at what people in similar industries are doing interstate and even overseas. More often than not, there’s always an area you can delve into, which you may not have ever considered. Do your background research and ensure you have all the tools necessary to take your business to the next level. IMPLEMENT A STRONG DIGITAL MARKETING STRATEGY Having a strong digital marketing strategy is one of the key factors, which will contribute to your businesses’ success. The internet has changed the marketing game completely and having an online presence is going to benefit your business greatly. You can grow your online platform, or even run your entire business via social media. It’s ideal for creating brand awareness and generating leads. Social media is an incredibly powerful tool and as 8 out of 10 people are now active users, it’s an area your business must cover. SEO (Seach engine optimization) is also another incredibly effective way to boost your business on Google and improve your website’s searchability/visibility. SEO can boost you to the first page of Google, having an impressive advantage over your competitors. Investing in ads via social media platforms are also going to work effectively for your business as you can really narrow down your target audience and specify how much money you would like to spend daily. It’s important to remember that you need to spend money in order to make money! By building a strong website, investing time into online marketing strategies such as social media and SEO, your business will excel even throughout the COVID-19 period. BE COVID-19 PROOF One of the hardest things about planning or running a business during the COVID-19 period is the fear of the unknown. No business has been able to confirm dates as to when they will re-open or when restrictions will be eased and so this makes it entirely difficult for businesses to book in future clients or communicate to their customers when they will officially reopen. As restrictions are slowly easing, businesses are preparing to return back to usual trading. However, this doesn’t necessarily mean we won’t endure a second wave (we’d like to hope not) or another pandemic of some sort won’t impact our economy in years to come. This is why you must be prepared and take COVID-19 as a learning curve to have an emergency plan in place. It’s important to keep on top of your finances and always have a sufficient savings in the event of a crisis. If you primarily work from an office, put a plan in place so you and your employees are able to work from home if necessary. Most importantly, if you are planning on opening a new business, think of ways you can help your clients have peace of mind as we all recover from this pandemic. So, what has COVID-19 taught us? You always need to plan for the unexpected. There’s a lot of valuable lessons for new business owners to gain from this pandemic. You just never know what tomorrow will bring and you need to be prepared and be willing to alter your strategy to suit whatever pandemic or future crisis might arise. COVID-19 has changed our world drastically. We will forever look back to this moment and think how our world has transformed. Never did we anticipate that such a plague would be able to impact our health and our economy on such a large scale. But through this crisis and all the negativity which it was brought upon us, there is a little glimpse of light at the end of the tunnel. A glimpse into our future and how we can transform the way we do business. Innovation is upon us.Final thought and take away; The future of business is online!
9 Digital Marketing Tips to Fuel Your Business Growth in 2024
Key Takeaways Know your audience: Before digital marketing, understand your ideal customer inside and out. Create valuable content: Share engaging content in various formats (blogs, videos, infographics) and promote it widely. Optimise for search engines: Use SEO strategies to get your website found by potential customers on Google. Build a social media community: Connect with your audience, share engaging content, and be responsive. Nurture relationships with email: Use email marketing to stay top-of-mind with your audience and offer valuable content. Use paid advertising strategically: Reach your target audience quickly with targeted PPC campaigns. Collaborate with influencers: Partner with influencers to promote your business and build trust. Optimise your website for conversions: Make sure your website is user-friendly and encourages visitors to take action. Track your results and make adjustments: Use data analytics to measure your progress and improve your strategy. The internet has completely changed how I do business. It’s like the whole world is my playground now! With a strong online presence, even my little shop can reach people across the globe, build a name for itself, and get those customers flowing in. But honestly, all the different digital channels and strategies can make my head spin. Where do I even begin? Well, I’ve learned a thing or two over the years, and I’m happy to share my nine essential digital marketing tips for thriving online in 2024: 1. Know Your Audience: My Marketing Compass This is where it all starts. Before I think about digital marketing, I need to know exactly who I’m talking to. Who are my ideal customers? What keeps them up at night? What makes them tick? Market Research is Key: I use surveys, interviews, and tools like Google Analytics to get to know my customers. I go beyond the basics and try to understand their values and lifestyles. Buyer Personas: I create profiles of my ideal customers, giving them names and pictures. This helps me visualise who I’m trying to reach and tailor my message to them. 2. Content Marketing: Building Trust and Value Content marketing is my secret weapon. By creating valuable and engaging content, I attract and keep my audience hooked, show them I know my stuff, and ultimately get them to buy what I’m selling. Content Variety: I don’t just stick to blog posts. I explore videos, infographics, and interactive content to keep things interesting. Video marketing is a fantastic way to connect with potential customers. Quality Over Quantity: I create high-quality content that gives my audience real value, answers their questions, and offers solutions. Promote, Promote, Promote: I don’t just create content and let it gather dust. I share it on social media and email campaigns to reach as many people as possible. 3. Search Engine Optimization (SEO): Getting Found Online SEO is crucial for my website. It’s all about optimising my site and content so I rank higher in search results, get more people to visit my site organically, and ultimately increase my sales. Keyword Research: I find out what words my potential customers use to search for things related to my business. Keyword research tools help me discover valuable keywords that are popular but not too competitive. On-Page Optimization: I ensure my web pages are packed with relevant keywords, have compelling descriptions, and use informative tags for images. My website is well-organised and easy for search engines to understand. Off-Page Optimization: I build high-quality backlinks from other reputable websites to boost my website’s credibility and search ranking. 4. Social Media Marketing: Building My Community Social media is amazing for connecting with my audience, building brand awareness, and getting people talking. I focus on the platforms where my target audience hangs out. Engaging Content: I share interesting and informative posts encouraging people to interact. I use visuals, ask questions, and run polls to engage my audience. Contests and Giveaways: These are awesome for boosting engagement, attracting new customers, and getting my brand out there. Engage, Engage, Engage: I respond to comments and messages quickly. I want my audience to know I’m listening and their feedback matters. 5. Email Marketing: Nurturing Relationships Email marketing is how I nurture leads, build relationships with my audience, and drive conversions. It’s a great way to stay top-of-mind with potential and existing customers. Building My Email List: I offer valuable freebies like ebooks and checklists in exchange for email addresses. I make it easy for people to sign up with clear forms on my website and social media. Segmentation: I divide my email list into groups based on their interests or purchase history to send more targeted emails. This personal touch improves my conversion rates. Providing Value: I send out informative newsletters, exclusive promotions, and personalised updates to keep my audience engaged. I do not just bombard them with sales pitches; I give them content they’ll appreciate. 6. Pay-Per-Click (PPC) Advertising: Reaching My Audience Fast PPC advertising, like Search Engine Marketing (SEM) and Facebook Ads, helps me reach my target audience quickly and effectively through paid ads. Targeted Campaigns: I create highly targeted campaigns based on keywords, demographics, and interests. This ensures my ads are seen by the people most likely to be interested in my business. Compelling Ad Copy: I write clear and concise ad copy highlighting the benefits of what I offer. I use strong calls to action to encourage people to click on my ads. Track and Optimise: I closely monitor my PPC campaigns and make adjustments to improve their performance. I use A/B testing to try different ad copy and landing pages to see what works best. 7. Influencer Marketing: The Power of Influence Influencer marketing is all about collaborating with influencers in my industry to promote my business and reach a wider audience. It’s a great way to connect with new customers and build trust. Choosing the Right Influencers: I select influencers who share my brand values and have an audience that aligns with my target market. I don’t just look at follower count; I want influencers who
Top 5 Important SEO Metrics To Monitor For Guaranteed Ranking Success
Key Takeaways: Tracking key SEO metrics is essential for ensuring online visibility and business growth. Organic traffic is crucial for attracting potential customers and increasing conversions. Keyword rankings help measure search engine visibility and identify optimization opportunities. Backlinks enhance website credibility and authority, leading to better search rankings. Click-through rate (CTR) reflects how compelling and relevant search listings are to users. Bounce rate indicates user engagement and can be improved by optimizing content, user experience, and page speed. In the ever-evolving world of online marketing, I know how crucial it is to have a strong online presence. As a business owner, I need my website to not only rank high in search engine results but also attract the right visitors – potential customers who are genuinely interested in what my business offers. It’s about driving qualified leads, increasing brand visibility, and, ultimately, boosting sales. To achieve this, I keep a close eye on the key SEO metrics that affect my website’s performance. Here are the top 5 SEO metrics I track to ensure my website is a success: 1. Organic Traffic: The Lifeblood of My Online Business Organic traffic is essential for sustainable business growth. These are the visitors who find my website through search results, not paid advertisements. It means they’re actively searching for products or services like mine and are more likely to convert into paying customers. To boost my organic traffic, I focus on a few key strategies: Content is King: I create high-quality content that my target audience finds valuable – in-depth guides, informative articles, and case studies that address their pain points and offer solutions. This establishes my business as a trusted resource and encourages visitors to stay on my site longer. Keyword Optimization: I conduct thorough keyword research to identify the terms my potential customers are using when searching for businesses like mine. I strategically incorporate these keywords into my website content, ensuring a natural flow and readability. On-Page Optimization: I make sure my website is user-friendly, easy to navigate, and visually appealing. I optimise my website’s structure, title tags, meta descriptions, and header tags to improve its visibility in search results and entice users to click. Off-Page Optimization: I build a strong online reputation and authority by acquiring high-quality backlinks from other reputable websites in my industry. These backlinks act as endorsements, signalling to search engines that my website is a trustworthy source of information. 2. Keyword Rankings: Climbing the Search Ladder Keyword rankings indicate my website’s position in search results for specific keywords. Monitoring these rankings helps me understand how visible my website is to potential customers searching for relevant terms. The higher I rank, the more likely people are to find and visit my site. Here’s how I approach keyword rankings: Target the Right Keywords: I focus on keywords that are relevant to my business, have high search volume, and reflect the search intent of my target audience. Tools like SEMrush and Ahrefs help me identify valuable keywords and analyse my competitors’ strategies. Optimise My Content: I ensure my content is well-written, informative, and optimised for my target keywords. I use keywords naturally throughout my content, avoiding keyword stuffing, which can harm my rankings. Build High-Quality Backlinks: Backlinks from authoritative websites can significantly boost my keyword rankings. I focus on acquiring backlinks from relevant and trustworthy sources in my industry. Monitor My Progress: SEO is a dynamic process, and I regularly track my keyword rankings to understand what’s working and what needs improvement. Tools like Google Search Console help me monitor my progress, identify opportunities, and address any issues affecting my rankings. 3. Backlinks: Building a Network of Trust Backlinks are crucial for building my website’s credibility and authority in the eyes of search engines. They act as votes of confidence from other websites, indicating that my site is a valuable resource. Here’s how I attract those valuable backlinks: Create High-Quality Content: I create content that others want to share – comprehensive guides, original research, and engaging infographics. By providing valuable and informative content, I increase the likelihood of other websites linking to my site. Guest Blogging: I contribute guest posts to reputable websites in my industry, sharing my expertise and providing valuable insights to a wider audience. This earns me backlinks and exposes my brand to potential customers. Outreach: I actively reach out to other website owners and bloggers, building relationships and requesting backlinks to relevant content on my site. Participate in Online Communities: I engage in online forums and communities relevant to my industry. By sharing my knowledge, answering questions, and providing valuable insights, I build relationships and attract backlinks naturally. 4. Click-Through Rate (CTR): Making My Listings Irresistible CTR measures how often people click on my website’s search result listing when it appears in search engine results pages (SERPs). A high CTR indicates that my listing is compelling and relevant to users’ search queries. Here’s how I optimise my listings to attract more clicks: Write Compelling Title Tags: I craft clear, concise, and keyword-rich title tags that accurately reflect the content of my pages and entice users to click. Craft Engaging Meta Descriptions: I write informative and persuasive meta descriptions that provide a brief overview of my page’s content and encourage users to learn more. Use Rich Snippets: I enhance my search listings with rich snippets, which provide additional information, such as star ratings, product details, or event information. This makes my listings more visually appealing and informative, increasing the likelihood of clicks. 5. Bounce Rate: Keeping Visitors Engaged The bounce rate is the percentage of visitors who leave my website after viewing only one page. A high bounce rate suggests that my content is not relevant or engaging enough to keep visitors on my site. Here’s how I reduce the bounce rate and keep visitors engaged: Improve Content Relevance: I ensure my content aligns with what my audience is searching for and provides real value. I focus on creating informative, well-written, and engaging content that addresses
How to be the search engine optimisation specialist for your own business
Most start up businesses today lack adequate funding that could help propel their businesses into the spot light owners desires. The greatest challenge every start up faces is marketing, from funding your marketing campaign both online and offline to setting up the right team that could help bring your business to the right audience. The challenges facing entrepreneurs today sometimes can be very under estimated. The billion dollar question most business owners would be thrilled to answer is; what if you can be your own SEO specialist for the early stage of your start-up? To be your own SEO specialist, you need to be able to manage your schedule to perfection. There are no time for waste, everything you do must be precise and intentional. One of the tragedies of life is to do something perfectly that at the end of the day it shouldn’t be done in the first place. For this reason, every entrepreneur who chose to go DIY must learn the principle of getting things right from the start. Investing your time or money on your website organic visibility must be very well planed from scratch. Most business owners who had to start over with a new domain today didn’t either fully understand what they were doing in terms of the website optimisation or they outsourced to the wrong seo company. Every business owners need to take their online visibility very seriously, by updating their personal knowledge for better results, understanding the advantages and disadvantages of outsourcing your search engine marketing services. From the cost point of view to the experience point of view, you need to be able to know for certainty that you’re making the right decision. How do i become an SEO specialist? Becoming a master of any field need consistency, focus and dedication. You can not master a field without those three criteria. Becoming a specialist in web optimisation therefore require you to invest a significant amount of time reading up on all Google guidelines. You can start with one of the fundamental tutorials published by Google, click here to learn what you need to do to get an head start on search engine optimisation. The process is time consuming and very challenging as Google ranking factor is very complicated. With over 200 algorithmically ranking factors, you can be sure that you are in for a very long all night studies. Going through the process will help your develop a personalised strategy that work best for your business. You will learn about keyword density and how to optimise your web pages for your money keywords without getting penalised by any of the Google’s algorithm. You’ll also learn how to manoeuvre your way around penguin and panda penalty by learning how to build organic backlink and write Google favourite content. There are few reputable website that provide adequate materials on how to optimise your web pages. Websites such as search engine land, can give you tips on how to structure your meta tags, and focus keywords without calling for a penalty from Google. Also, you need to learn how to submit your website to Google for quick and easy crawling and indexing. Learn your Pay Per Click (PPC) In addition to organic search ranking optimisation, you need to learn your PPC also. This is help facilitate your instant visibility on Google and other search engine you wish to use. Paid inclusion programs may include getting paid listings directories, Google Adwords, etc. These types of online marketing will direct targeted traffic to your website and increase your link popularity. When people spend time on your website, it give google bot an impression that your website is valuable and it contains good information that your audience finds to be an interesting read, hence, reason they are spending time on your website. You should also deploy a simple strategy of submitting your website to free local directors too. Some of those local directories like Yelp and true local are very well recognised by Google and getting a backlink from them give more weight to your domain. When submitting to these reputable websites, be sure to write a very well written and meaning long and short descriptions that explains what your business is all about and why you do what you do and why prospect should do businesses with you rather than your competitors. Develop a concise strategy for your organic visibility First rule for 2017 organic visibility; refrain from link exchange schemes and tactics. Your best bet for a steady and long lasting organic ranking would be quality content writing. Create compelling articles from helping other businesses such as yours to teaching unique lessons for the benefit of your readers. By doing so, you will naturally enjoy attention from those who find your contents to be interesting and helpful. They will naturally share your content with other who might be interested or to those who are looking for the type of solutions your content present to their problems. The best way to getting good visibility as far as Google is concerned is by creating great articles. Valuable contents are very difficult to ignore, all you need is one hit and your domain could go viral. Review your backlinks on a daily basis!! There is something called negative SEO. This simply means someone somewhere who doesn’t like the fact that you are ranking higher than him is out to get you. How they do this is by submitting your website to very bad directories and websites such as porn and other malicious, Google flagged websites. You might not have anyone out there to get you, however, it is always wise to conduct backlink audit every now and then just to make sure your website is clean and Google friendly. Last thing i would point out here is to make sure your website is relevant in your local search. Make sure you have a Google place profile and Google plus. Google is becoming more granular and location
Guest Blogging Can Get Your SEO Ranking Up Faster Than You Think
SEO Blogging If you have the SEO knowledge to share with the public, it’s just the time for you to turn over a new, guest-blogging leaf of your life. Why? Because guest blogging is an excellent opportunity to: Increase your reach and influence. Publishing your posts to other popular blogs is an excellent way to boost the audience you reach and, therefore, gain more influence and authority in the field. Attract direct traffic. Guest blogging are often accompanied by the author’s bio, where you can put a link to your own blog, so that the reader’s surf to your page, increasing the traffic you get. Corral new subscribers. Who knows, what a big shot may come across your post and realise that you’re a professional worth working with. Promote your brand. That’s the basic idea of any advertising: The more often your brand is mentioned, the deeper it is lodged in peoples heads. Let readers see your brand (your name, your blog, your company) mentioned in numerous blogs, let them better memorise, it till finally, it is your brand that crops up in the minds whenever your market niche is touched upon. Exchange your knowledge. You’re not simply giving your piece of information to the readers, but actually getting their comments, their feedback. If you reach the new readers, you get fresh views and opinions on the given topic. That’s why guest-blogging is an excellent opportunity for knowledge-exchange and self-development. Boost your website’s search engine rankings Posting on influential, reputable blogs means getting a link from these blogs to your own page. And a good handful of links, as we all know, is the basic reason for Google to rank your website high. Writing for SEO blogs is not simply worth your while. Not using guest-blogging actually means missing huge opportunities. The only remaining question is where to start your brilliant guest-blogger career. So, get the audience and attention you deserve and explore the huge power of guest blogging: your big time is coming. Is guest posting blogging still a viable part of an SEO campaign? There has been a lot of talks recently about guest post blogging no longer being a good idea as a part of your SEO campaign. However, this isn’t entirely true, it can still be an important part of any campaign and it can help a website to boost its ranking and page authority. However, it must be done correctly in order for it to work successfully for you. The higher the website ranking and authority, the more traffic the site will generally see and the more potential customers the website has. So let’s take a look at why using a guest blogging service is a viable option for SEO. How a professional company can help get you noticed If you are considering posting on guest blogs as part of your campaign, bear in mind that this will not necessarily work if you are posting to just any sites. In fact, if you post content on sites not related to yours or which are ranked poorly or have been penalised, you could do more harm than good. This can be where you will benefit from hiring a professional company. A professional will know that to benefit from posting you have to post quality content and you have to post it to sites that are in the same business niche as yours. Also, they must be relevant and to sites that haven’t been penalised. So what are teh main benefits to guest posting? It will help you get noticed in search engines When a guest post is made, a do-follow link is included at the end of the post and provided the content was posted on a site with good authority and page ranking, this will help you to get noticed more in the search engines. Backlinks such as these are a great way to get better Google rankings, which leads to more website traffic and in effect potentially more customers. Your site becomes even more visible By guest posting on well-ranked sites, the backlinks will be favored by Google and this means your site is more likely to be highly ranked in the search engines. This also connotes that your website becomes more visible and when that happens, more people will know about it and your sales and in bound leads will sky rocket dramatically. As you can see posting on other blogs can still be a great way of getting noticed in search engines, boosting rankings and page authority.
How to Create Optimised Blog Post that Attracts Visitors & Search Engines
SEO Blog Post There are millions of blogs on the net and you may face a lot of competition in your niche. For your blog post to stand out from competition, your title needs to be optimised for both the search engines and visitors. A boring title won’t capture much attention an da title that doesn’t content the keywords people are searching for won’t get the search engines to index your content either. Before your invest time and money into your blog post, you need to know how to write your blog post titles correctly. How to Create Optimised Blog Post Titles that Attracts Visitors and Search Engines How to create captivating titles visitors love. This can either be done before or after writing a blog post. The best thing to do is to create a title before you begin writing the content and then edit it after you have completed the post. Always chose a title that give insight into the content and the end result your readers would get. This is because visitors and search engines love your blog post titles. This is only one example of how to attract visitors. Some other ideas may include: How to create optimised titles search engines love. Remember that if you if you write a captivating title and no one sees it, it will be a waste of time. You need to drive traffic to your blog post. One of the best and easiest ways is to simply include your main keyword within the title meta tag and create a well written description for your meta description meta tag. The title description meta tag is what a person first sees listed in the search engines results page after doing a search on your keyword. The description meta tag is what they read about the page under the title in the search engines. How to Optimise your Post for SEO Many bloggers fail to take advantage of the enormous marketing potential of their blogs. By providing fresh, relevant content and performing basic blog post optimisation, you can take advantage of the many benefits blogging offers. Below are some search engine optimisation times to help get your blog noticed. Utilise keywords throughout your post. Once you have tagged a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places: A word of caution. Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalised by Google. A couple of strategically placed keywords will do the trick. Optimise your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo. Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or FEEd subscription buttons and offer viewers the ability to subscribe to your post via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content. Use social media to broaden the reach of your blog posts. As a small business, you may be utilising Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time! By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates. Tips on how to effectively use SEO keywords in every blog post. One thing is still certain, you need to use long tail keywords in all of your blog post. So go ahead and start your SEO keyword research. Your best SEO keywords should be placed on your blog title. It is preferable to place your best SEO keywords within the first 70 characters of your title. This is to ensure your keywords show up on search results. It your blog title is too long, some of it may be cut off by Google in the search results. If your keywords are cut off, the person doing the search may not think your site is relevant to their search because they could see any of their search terms. Your SEO keyword rich title should also be used in the permalink for each blog post. The permalink is simply the URL for each blog post. Your best SEO keywords should be used in any headings used in your content. Throughout the body of your blog post, you should also be using your best keywords. Your SEO keyword density should be between 2-3%. But do not use so many as Google frowns on that.
