Digital Marketing is an artwork which involves incorporating various methods to promote brands. One of the most important elements are social media marketing and search engine optimization. Though they are two different concepts they are highly interlinked. Both the channels are highly interlinked in a customer purchase journey.
Why is social media Critical for SEO?
Though social media posts might not impact the websites performance it does impact the ranking in the search engine. The various social signals that could help rank them comprise of comments, signs, views, likes, posts, reposts, links, and backlinks.
It is one of the most difficult one to achieve as it is not the implementation that is hard but a third party/person taking an action. It solely depends on a recipient’s perspective of whether they want to reference or not. It’s more of a thing where in you relying on social media to promote the content of yours and make people aware of it. It could also involve using user-generated citations tagging the brand to blog posts using your business website URL as a reference to buy the product or the service. A link on Facebook cannot be considered as a backlink but if you follow the link through it takes you to the original post and hence the link on social media led to brand awareness to drive traffic on the website.
Though sharing posts on the social media is an important element but using to build partnerships with influencer and bloggers. As the authentic use of social media has been to build relationships among people hence it is very difficult to get organic audience from social media. There are few kinds of partnerships you can be engaging with:
- Brand Advocates: The active social media fans who are loyal to the brand and would promote you for free.
o Influencers: Organic and paid influencers both play a role while paid influencers can help create more awareness if they have high number of influencers, while the organic influencers are those who have a genuine interest and expertise to specific areas. So, any rankings, endorsements from either of those would add to the brand value.
- Strategic partners: The influencers who are expertise in your niche and are willing to co-partner to create content and tap into the audience with marketing opportunities.
The goal of any social media marketing, affiliate or content marketing is to bring it back to the primary source that is invite traffic to the website or optimize SEO. It is to establish that even though Facebook, Twitter isn’t a part of Google’s Search Engine formula it helps you win trust, create awareness which eventually leads to winning audience and reaching wider audience. Other than the social media also make sure to invest in the domain and proper layout of the website as it can help google keep you in site and appear in search. Make sure to use google analytics to track other resources and to study and to control the time, day of posts to maximise the impact.
Keep sure the content is engaging as if that’s not the case people are not going to be interested. As the content needs to serve the audience needs so that they get engaged with it and hence follow it.
But also remember no matter how good and amazing the content if there are no visits as people are not finding it, it’s not serving the purpose. So, share your content on social media such that people spot your brand and hence visit your website.
Connect by sharing stories, be entertaining, spot on to educate with a fun facts, Help present solutions from real scenarios.
Hence, applying the above stated strategies could help rank your website and optimise your SEO by use of social media platform. Try using hashtags and keywords in the captions, descriptions as social media page may get higher ranked over your website on a lot of occasions and hence redirected to the website.