PAID VS. ORGANIC SOCIAL MEDIA
When diving into the realm of the online world, the two types of social media businesses can utilise are paid and organic. Both present a number of opportunities for businesses and learning how to utilise both will be highly beneficial for your business. Whilst paid and organic social media varies in a number of ways, what you decide to invest more time into will depend purely on your business’s overall goals. So what exactly will work best for your business? Continue reading to learn more. WHAT IS ORGANIC SOCIAL MEDIA? Organic social media is essentially free content which is shared across the social accounts of businesses. When you create content on your social pages, it’s often viewed by a number of your followers, the followers of those who reshare your content and those who may follow any of the hashtags you utilise in your posts. Organic social media is effective for businesses as they are able to develop a deeper, personified connection with their audience. When you gain exposure organically, your followers are more likely to trust your brand as you’re providing content for the sake of adding value to their lives not just trying to make a sale. WHAT IS PAID SOCIAL MEDIA? Paid social media is promoted with payment and helps businesses reach a wider audience beyond their existing audience. The content you create will become visible in the newsfeeds of those who fall within your targeted market. You can target those who may be interested in your products or services as well as other demographics including their location, age and those with similar interests to your business. Paid social media is an ideal way to obtain new followers within a shorter period of time. By using paid social media, you are guaranteed visibility depending on the amount of money you invest and which platform you advertise on. Paid social media is highly effective for those who want to obtain greater brand exposure, reaching as many people as possible. HOW TO INCORPORATE ORGANIC & PAID INTO YOUR STRATEGY With changes in algorithms being made more and more frequently, having your content reach a wider audience organically can be a difficult task. This is where paid social media can be very effective and assist your organic posts in obtaining a greater visibility. By combining both paid and organic social media you can obtain a greater understanding of your audience, grow your online presence and have both forms of social media support one another to provide you with the best results possible. TRACK ORGANIC POSTS TO UNDERSTAND YOUR AUDIENCE By analysing the metrics from your organic posts, you can obtain a better understand as to who you should target in your paid advertising campaigns. You can also gain an insight into which forms of content will work well for a campaign and what your target market will prefer to see. If you notice you have a post which has received a significant amount of organic engagement, use the same post as an ad and you’ll be likely to receive even greater engagement and click through rates. GROW YOUR ONLINE PRESENCE When you utilise both paid and organic social media tactics, you’re maximise the potential to gain more followers. Those who see your ads are likely to search your profile on further social media accounts and become more familiar with your brand, ultimately boosting your overall online presence. Both paid and organic social media work exceptionally well in conjunction with each other. Whilst you can still maintain an online presence with just one, you simply won’t achieve as great results as when both are combined. By utilising organic social media, you can understand more about your audience and further enhance your paid social media strategy. If you want to implement the ideal social media strategy, speak to our expert team at DGreat Solutions today to find out how we can help.
Google algorithm updates, what content survives and how to prepare.
Google Algorithm updates aren’t always predictable and as SEO specialists this is something we have become accustomed to. One of the best tips we can share with you is to always expect the unexpected and always be as prepared as you can possibly be for the next Google Algorithm update. Although there are frequent changes being made, there are steps you can take to keep your website within the safe zone. Being one of the biggest factors of SEO, creating valuable content is one way you can ensure you survive the next Google Algorithm update. After years of experience monitoring the updates and adhering to them, we’ve established what content can keep you afloat. Here’s our top tips! ALWAYS CREATE EXCEPTIONAL CONTENT We understand creating content isn’t always the easiest of tasks, especially when you are managing other aspects of your business. However, when you do create content, it’s important you only produce exceptional quality content which will be interesting for your audience to read. Avoid writing numerous pieces of content which lacks in quality just for the sake of creating content. Ensure the content is well-written with no grammar or spelling errors. You don’t have to be a professional writer to create good pieces of content! DO NOT copy content from other websites or blogs. Be original and showcase what you know and can provide. Not only will your audience appreciate this but so will Google crawlers checking for duplicate content. If you want to be Algorithm Update Proof, this is the way to do so! UNDERSTAND YOUR AUDIENCE Do you know exactly what your audience needs? Learn about them! Take time out to think about who your typical clients/customers would be and the content you think they would be more inclined to spend time reading. What questions would they ask? The more time which you invest in learning about your audience, the greater equipped you will be to create content for them. The more you can appeal to your audience; the more people will recognise your brand and appreciate your content. Understanding your audience is the key to creating exceptional content which Google will always appreciate regardless of which updates come into play. PROVIDE YOUR AUDIENCE WITH VALUE One of the biggest factors which the Google Algorithm is essentially put in place to monitor is how well website owners cater to their audience. When you are creating content for your audience always consider what they actually would want to see or read. You need to first of all understand your audience as we have mentioned above, and then be able to predict what they would like to know about your industry. You could consider turning some frequently asked questions into content pieces and further educate your audience on topics you have an in depth understanding of. The best way to stay ahead of the Algorithm is to always keep user experience top of mind. Develop the trust of your audience by providing them with valuable content. ALWAYS WRITE CONTENT WITH YOUR AUDIENCE IN MIND The golden rule when writing content is to ALWAYS keep your audience in mind. Those who read your content are the people who most likely will become your clients or customers. Whenever you write content, you have the opportunity to showcase exactly what you know and how you can provide solutions to their problems or the answers to their questions. The content you create is for your audience, so it should be apparent that they must always be in mind throughout the creation process. Content which is purely driven to appeal to the audience will always succeed throughout Google Algorithm updates. In order to survive Google Algorithm updates, it’s important to always ensure you provide your audience with an exceptional standard of content. Keep up to date with Algorithm changes and make your audience a number 1 priority when writing content. For assistance with your SEO, talk to our expert team at DGreat Solutions today.
5 MOST COMMON SEO MISTAKES___
As digital marketing specialists, we encounter many websites which demonstrate poor search engine optimisation qualities. More often than not, this is as a result of business owners hiring inexperienced SEO specialists or they have attempted to enforce their own tactics without enough knowledge. SEO is not as simple as some may perceive it to be. There are many rules and guidelines which must be followed to ensure websites are providing useful information to their audience. If SEO is attempted by someone with minimal knowledge within the field, you could experience a negative backlash from search engines, resulting in your online reputation being tarnished. With extensive knowledge in the digital marketing industry, we’ve identified 5 common SEO mistakes so you can avoid them. 1. RANKING FOR THE WRONG KEYWORDS A significant element of SEO is your keyword strategy. Ultimately, this is the basis of SEO and determines the quality and quantity of traffic to your website. We often witness websites which are ranking for keywords which are not relevant to their industry or are too generic to be ranked. This is not beneficial for your SEO and will not provide your website with any value. It’s important to conduct research within your industry and devise a strong keyword strategy which targets your ideal target market. Think about the types of searches your ideal client/customer would make, try to incorporate this into your keywords. Ideally, the longer and more specific your keywords are, the greater your chances will be to rank. If you are a local business, incorporate local phrases or keywords into your strategy. The goal is to rank for keywords which generate the greatest number of searches with the least number of competitors. 2. NOT INCLUDING TITLE TAGS/META DESCRIPTIONS Optimising your website for SEO isn’t just about including your keywords throughout your written content. There are many other factors which influence your rankings and how search engine crawlers filter through relevant information on your pages. You must include relevant title tags and meta descriptions on each of your pages to ensure crawlers can accurately analyse the content on your pages and rank it accordingly. Without title tags and meta descriptions, crawlers are unable to read your content and determine whether or not it is useful for your audience. 3. WRITING POOR QUALITY CONTENT Posting poor quality content to your website can be seriously damaging to your SEO. Content which is considered ‘thin’ meaning it’s too short in word count, poorly written or unoriginal, can impact your search engine rankings. Google favours content which can provide searchers with value and isn’t just written purely to increase its website’s rankings. If writing blog posts isn’t your forte, you could invest in hiring a copywriter to create content for you on a regular basis. This will ensure your content is of a high standard and meets SEO guidelines. When writing blog posts, aim to have a word count of at least 600 words to ensure your content isn’t too thin. Avoid plagiarism at all costs and write content which is insightful and provides value to avoid being penalised by search engines. 4. NOT OPTIMISING YOUR WEBSITE FOR MOBILE Over half of all search volume results come from smart phones. This means the optimisation of your website on mobile is just as important as it is for desktop. Most of us now tend to search for items or services we need on our mobiles and if your website is not responsive or takes too long to load, you could lose a significant amount of business. Not only is it frustrating for searchers, search engines use mobile responsiveness as a method of ranking as they aim to provide a seamless experience possible for searchers. Check the responsiveness on your website and click through each page to ensure everything is running efficiently. You can test your mobile speed by using Google’s PageSpeed Insights tool. 5. IGNORING SEARCH ENGINE UPDATES One of the most important things to consider regarding SEO is the frequent updates which are made to search engine algorithms. Algorithms are consistently updated to ensure websites are providing valuable information and adhering to their rules and regulations. If you are not abiding by these updates, your website could be penalised, and you could lose your top-ranking position. Ensure your website is always updated to reflect new algorithm updates and maintain your positive SEO. SEO is an intricate technique to master and without correct knowledge and implementation, your website could suffer. Ensure to avoid making the common mistakes listed above to maintain your search engine rankings. Need help with your SEO? Talk to our expert team at DGreat Solutions today.
5 NEGATIVE GOOGLE RANKING FACTORS & WHAT YOU CAN DO ABOUT THEM
You can spend hours upon hours implementing SEO tactics, have amazing Google rankings but the second you disobey Google’s ranking factors, all your countless hours of hard work can be reversed. As we all know, Google’s algorithm is constantly changing which makes our job as SEO specialists slightly more tedious. Changes to algorithms can greatly impact businesses and their revenue which is why it’s so crucial to always keep updated. Change is inevitable and something you must be accustomed to especially within the online world. The best thing you can do is stay in the loop and learn how to best prepare for the changes which do occur. We have identified five common negative Google ranking factors and how you can manage them. DUPLICATE CONTENT There are various definitions of what duplicate content can be perceived as by Google. The first form of duplicate content is essentially reproducing content which is already visible on other websites. The second form of duplicate content relates to your own website and having the same content shared across your own domains and URLs. To resolve this issue, ensure you have only one domain name and set up 301 redirects to combat this in the event you do have duplicated content within your own website. Also remember to always keep your content original and relevant to your audience. DUPLICATE META INFORMATION Similarly, duplicated meta information can also be detrimental for your SEO. You should always ensure each of your web pages its own individual meta descriptions. Having duplicate meta descriptions may not directly impact your SEO rankings however they do impact your CTRs (click through rates) in search results. Google prioritises content which has high CTRs which leads to higher rankings so ultimately meta descriptions really do matter. To avoid any issues with duplicate meta description, always keep your meta descriptions as unique and original as possible. TOO MANY OUTBOUND LINKS Having outbound links on your website can be beneficial for your SEO, however having too many can decrease your website’s credibility. By having too many outbound links, this can potentially be viewed by Google as ‘black-hat SEO’ tactics which are unethical and can damage your reputation. The best way to avoid being penalised for having too many outbound links is to always use outbound links in moderation. PAGE LOADING SPEED Page loading time is so important because it directly corresponds to the user’s experience. Google rewards those who make extra effort to ensure their websites are functioning efficiently and have good page loading speed. A website which takes too long to load, is at risk of enduring high bounce rates. You can test your website’s speed by using Google’s Page Speed insights. This will reveal which speed your website is currently tracking at on both desktop and mobile. If your website is falling within the red zone, you will need to make changes to increase your page loading speed. Simple changes such as optimising large images can significantly improve your loading time. LOW DWELL TIME When SEO specialists refer to your website’s dwell time what they are referring to is a metric created by Google which measures user engagement. It includes the time each user spends viewing your website, bounce rates and CTRs. Having a low dwell time reflects poorly on your website and it can impact its ‘user friendly’ element. Ideally you want users to be engaged the second the click on your website and find value from the content you provide, being able to easily click through each page. The best way to avoid any discrepancies from Google for having a low dwell time is to ensure your website is easy to navigate, it is optimised for an enhanced user experience and provides valuable content. Google has an endless number of ranking factors, each aimed at providing searchers with the best websites possible to answer their queries. If you don’t adhere to these ranking factors, you can lose all the hard work you have invested into your SEO almost instantly if you do not resolve the issues which have been brought to light. By addressing the five ranking factors stated above, you maintain your SEO and avoid being penalised by Google.
Why your small business needs local SEO to recover from COVID-19
In 2020, businesses have had to rethink their marketing strategy as a result of COVID-19 and take their products or services online. Search engines play a vital role in how much traffic is directed to a website. For consumers, search engines are an incredible tool which provides users with the ability to research any chosen topic and obtain valuable information instantly. With the implementation of search engine optimisation, this provides business owners with a great advantage to be able to market their product or service to any desired audience. Local SEO is a more targeted strategy of marketing which greatly benefits small business owners who work within a specific location and have a physical office or shop front. By implementing local SEO, businesses will have increased visibility under local search results and are able to target potential local prospects who may require your products or services. This provides small businesses in particular with an added advantage towards their marketing strategy and will benefit you greatly as we overcome the wrath of COVID-19. How can local SEO benefit your small business? Businesses now have the potential to target the entire globe however, depending on where you actually provide majority of your services, this won’t actually be of much use for you. If you own a restaurant or café, in Sydney, it won’t benefit your business greatly if you target search engine users on the other side of the world. Whilst it may be beneficial for brand exposure, in some circumstances local SEO is much more beneficial. The main objective of search engines is clear; to provide people with what they want and need. So, if you require a service within a specific location, Google and other search engines will provide you with the top-ranking websites within that location. Search engines rely heavily on local content, social profile pages, backlinks and citations to provide the most useful local results for search engine users. 4 out of 5 consumers use search engines to find local information. If you are not utilising local search, you could be missing out on a massive portion of potential clients or customers. How can I utilise local SEO for my business? Content is a major element of local SEO. When you create content, make an effort to frequently include phrases or key words relevant to your area. If you are a landscaper in Melbourne and you wish to target potential clients within your city, you should make an effort to incorporate keywords like ‘Melbourne landscaper’ as frequently as possible throughout the content of your website.It’s also important to incorporate the below: Add location tags and pages to your website Optimise your website for mobile Ensure your contact details are current and up to date (contact number, email, address etc.) Utilise local directories Frequently engage with local prospects and other local businesses on social media Ensure your website has an optimised URL, meta tags and meta descriptions Optimise your website for Google my Business (a local business verification tool) Try to obtain as many positive reviews as possible on Google Almost every industry has had to adapt to the unforeseen events which have taken place in 2020 as a result of COVID-19. Building an online presence has been the key to keeping businesses alive. In order to stay up to date in a highly competitive digital age, you must consider optimising your website for local search. Approximately 46% of online searches have a local intent, which means it’s crucial for you to optimise your website for local SEO to ensure it’s visible for locals within your area of operation. By utilising local SEO, you will notice a significant increase in targeted traffic to your website and prospects who are genuinely interested in your product or service. If you want to see a maximum increase in targeted leads to your website, talk to the team at DGreat Solutions today to find out how we can optimise your website for local SEO.
The 5 easiest and most important tips for successful SEO
In this article, we are going to be sharing with you 5 of the easiest and in our eyes, the most important tips for successful SEO. Make sure you take note on these tips and start implementing them as soon as you can. The main focus of this is based around the content that you are writing or getting written for your business and how you can best optimise it to bring in the desired result. Valuable content is king in the search engines eyes, and we want to help you improve the results from your efforts. Slow page load times Page loading speeds is a massive factor in SEO. A few years ago you could get away with a slow loading website. But those days are long gone, there is no excuse for having a slow website anymore. People are getting more and more impatient when they go online and if your site is taking too long to load, you can say goodbye to a good chunk of customers. A slow page speed does more than just losing traffic though, it paints an untrustworthy picture in the mind of your prospects to. Page speed is crucial to both users and search engines. According to a study by eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load”. So has that number got you worried? As your business begins to grow and you start generating more and more leads through SEO, you have to make sure your website is lightning quick, otherwise, you are wasting up to 40% off that traffic! One quick way to reduce the loading speed is to remove non-essential elements that slow down your site. If your site is on WordPress, have a look through your plugins and delete anything that you aren’t using anymore. Write to the people reading it We previously did a blog around the intent of blog writing for SEO. When writing blogs and articles for your business you must keep the reader first in mind and search engines second. The old method of SEO was to just fill your blogs with keywords that rank high on Google in an attempt to get more clicks on your site. While this definitely used to work, you can’t keep doing this, if your content isn’t relevant or doesn’t appeal to the reader you will lose their interest and they will go to the next site. In the search engines eyes, this is bad and you will suffer the consequences in the long run. You must be writing engaging content for real people. Remember, people are the ones with credit cards ready to purchase your product, not robots. Robots don’t engage with your brand or become loyal customers, humans do. So, next time you or your colleague is writing content for your business, forget about the search engines when doing so. You will find that your content will become more helpful, and search engines love this. The search engines bots track user behaviours and you will be rewarded for actually helping people. Meta Descriptions A well put together met description is often neglected by people and it happens to be one of the most powerful parts of SEO. It’s the first section that people see when you pop up on Google and can ultimately decide whether or not they click through to your website. Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you might get penalized by Google. Another thing to consider is duplicate meta descriptions. Make sure your site doesn’t have the same meta descriptions for different pages, you will eventually get penalised and it’s not very good for the users experience regardless. If you are a WordPress user, we highly recommend that you use a plugin called YOAST. It will help you find and fix up duplicate content on your site. Use readable and meaningful URLs only Your URL’s must be readable to both the user and the search engines, otherwise, things can get confusing. Don’t worry too much about having a long URL, if it’s easy to understand for both the search engines and the users, you are in the clear. This is what our URL looks likes for one of our blogshttps://www.dgreatsolutions.com.au/blog/how-to-use-instagram-to-build-brand-trust/ Yes its quite long, but I bet you know exactly what that blog post is going to be about right? And so does the search engine bot. Stay away from page URLs like this:https://www.website.com/blog/news/blog20343 This isn’t memorable. You must try to keep your URL memorable for the use in case they want to go back to it quickly, instead of searching through dozens of pages to find it again. Even though search engine bots have come a long way, they still need to be guided. If your URL’s are all over the place and don’t explain what the specific page is, the bots will get confused as well. Create & publish unique content consistently to improve your rankings If you have ever written content for your company you will know how hard it can be some days to think of something new and to not just copy someones else’s blog or article. It’s ok to take inspiration from someone else’s work, but you have to write it in your own way. This not only helps with your ranking, but will help with branding too. If you are in this for the long hall, then you want to have a unique voice, people will begin to read your content purely because YOU wrote it. Fresh content is a must for any online business – if your wanting success that is. Google and other search engines love to see new and useful content being posted and shared regularly. It shows them that you are credible and that you’re the place to go
What is local SEO and why is it so important for your business in 2019
Local SEO is quickly becoming paramount to sustaining and growing your brick and mortar store. If you want people in your area to know you exist, or just make it that bit easier to find you when they need to, optimizing your website should be top priority.When it comes to outranking your local competitors your need to focus on local SEO keywords, this will drive your search ranking up and bring you more customers in! Local Directory Listings When it comes to increasing your website visibility, business directories do a fantastic job of putting your business in front of your potential customers. They also give you quite a significant boost in your Google rankings, which generally equals more customers! Most business listing directories even give you a small section for you to talk about your business and what exactly it is that you do.There many many directories out there, you want to try to be in as many of them as you can! It is definitely time consuming, but if it brings you in more customers, its small price to pay.Oh and did I mention that the majority of them are free.One tip that I want to give you if you are going to go down this road is; make sure you keep all your contact info consistent across all the directories. This boosts your SEO as Google will see all this information. We recommend that you keep a spreadsheet with all your necessary information, like; business name, address, phone number, email, logo and opening hours. This way if anything changes you have a record of it all and know which directories need to be updated. Get on Google My Business We don’t have to tell you that Google is the largest search engine in the world. So it makes sense that you should have a Google My Business listing! It’s the first thing people will see when searching for a product or service in their local area, this is where you want to be.There is a bit or a process when getting your business on ‘Google My Business’, but they make it pretty easy and straightforward for you. Once you are verified, you can start adding photos, video, store hours and other business information. Make sure this is done properly and professionally. This will most likely be your most viewed listing by far! Optimize for local keywords Local keywords will definitely help you get found, but that doesn’t mean you should sacrifice content quality. Google likes high quality, valuable content on websites. Sites with this type of content get ranked higher than sites that don’t.Local keywords will most certainly help customers find you, but make sure your content is high quality. Google LOVES high quality and valuable content, if you can provide people with value, Google will rank your websites higher than ones that don’t.So when you are writing blogs, make sure you use relevant keywords when possible. Keep in mind that you can also add location based keywords, so think of what people might search for when looking for your business in your area. If you are a plumber in norwood. People will probably be searching for “plumbers in norwood Mobile optimisation Recently Google announced they they are now indexing for mobile first. This is a whole topic in itself, which we have covered previously. So if you want to read up more on this, be sure to check out our blog here Google’s Mobile First Indexing – How Does This Affect Your Business? Get reviews There are three big places for reviews that you need to be using. Google, Facebook and Yelp. You should be pointing your customers towards either one of these sites for all your reviews. Research has shown that over 90% of potential buyers read online reviews before choosing which company to do their business with.So dont make the mistake of brushing reviews off, if someone is happy with your product or service, just kindly ask them to leave a review. Most people are more than happy to as they know it helps. Optimizing for voice search Up until just a few years ago, the only way for users to enter information into search engines was to type. Those days ended when Google introduced their voice capabilities for searching.Today, more and more people are using their voice to search for the things they want. The catch is that the way people talk is usually different from the way they type. This could mean some revamping, or at least the addition of, more voice friendly keywords. You will have to stop thinking in textual terms and more in natural speaking patterns. Answer the Public is a good place to startThis is another topic that we have covered quite recently and its definitely something you should check out! Up until recently, the only way for people to find out something on a certain topic, was by typing it in to a search engine. Now that nearly everyone either owns a Google home, Amazon Alexa, or atleast a smartphone that is capable of doing voice search, those days are over.More and more people are begining to use voice search instead of typing in their questions. Summary So to sum it all up, to keep up with the digital times and make sure you don’t become a failing brick and mortar store, you need to be utilising local SEO. It is a bit of work and can be very time consuming, but the results are short of amazing. We have helped dozens of clients turn their businesses around in a relatively short time frame, just from the SEO we have done for them. If this sounds like something you would like to hear more about, get in touch with us! We love talking to our readers and love helping businesses of all sizes!
A Holistic Approach To Ranking Your Website On Google
Gain innovative strategies and insights at the intersection of marketing, technology, and management, to optimise your conversion through search engine marketing. Search engine marketing providers in Adelaide are able to generate cutting edge solutions to attract target customers, convert leads and accelerate business growth. Search engine marketing (SEM) also referred to as paid search or pay per click (PPC), is a form of internet marketing strategy geared towards increasing the visibility of your online store engines. The more visible you are on the internet, the more likely it is that search engines will rank your site higher than your competitors. By increasing your site’s ranking, you can target the shoppers actively search for your product, drive more traffic to your site, and significantly increase your conversion rate. Search engine marketing Adelaide compels the audience to visit your website, boost your company’s export within your space and position your products and services in the spot light of your prospective clients. As a result, your sales increases, revenues swells, and ROI rises. These marketing techniques allow your business to enjoy stronger branding and customer loyalty. Search Engine Marketers uses holistic approach which integrates search engine optimisation and SEM/PPC to generate traffic to your website effectively and quickly. SEM takes pride in providing marketing consultancy and implementation services based on the needs of each client an involves details analysis. The use of softwares such as PPCToolSet software, and extensive tuning and optimisation services helps increase visibility. Our devoted analysts are readily available to provide all changes and recommendations on a technical and strategic level. Search engine marketer Adelaide work hand-in-gloves with customers to understand unique business challenges and develop a bespoke search engine marketing strategy for your business brand. We integrate power paid search tools to maximise efficiency and ROI. Our powerful unbeatable team set skills consist of web developers, marketing consultants, web designers, journalists, social media consultants and SEO experts. Based upon the current market trends and changing needs all roles are available to support your projects. We aim at impressing you We have gathered together extraordinary team of experienced, talented and enthusiastic consultants inbuilt with inherent search engine marketing skills. We effectively provide the following services to customers: 01 Search Engine Marketing: understand business challenges and advise customers on the best approach, and minimise ROI through PPC management. 02 SEO services: delivering targeted audiences to your website with effective optimisation techniques. What we offer to our customers Our team works hand in gloves with customers to identify and understand their challenges to provide long lasting solutions. 1 We make sure your business reach a new audience through a form of paid advertising within the search results of major search engines. 2 we manage SEM online advertising and optimise pay per click campaigns to guarantee they are properly set. This ensures the compete utilisation of various features for bid adjustment, CPA minimisation, and targeting. 3 We add real value to our clients by creating optimised pay per click campaigns with quality content which connects with your customers and rapidly improves your online visibility. 4 Our experienced PPC management team work to optimise your pay per click campaigns, allocate funds across different strategies and enhance campaigns over time based on the needs and direction of your business. 5 We provide a monthly review and analysis of search engine optimisation ranking reports to determine where the site is ranked organically for keywords used in PPC accounts. 6 We strive for 100% customer satisfaction and retention through clearly communicated and achievable campaign objectives. 7 Enjoy our services strives to establish mutually beneficial long-term relationships with clients; increases visibility creates custom solutions uniquely tailored to meet the specialised business objectives of each clients. What you need to know about Search Engine Marketing specialist Search engine optimisation and marketing is the most advanced marketing tool available online for small businesses that are eager to build up a strong market presence. It is a platform that enables one to generate direct leads and referral traffic that will ultimately result in high conversion rates and revenue for his/her website later. An online marketing specialist seems to be the best option for all those small business owners two turn out to be starters in this field. Since the online marketing specialist for small business can handle this job better, this business owners get assured of the result. To do away with the complicated process of search engine marketing, an online marketing specialist is assumed to be familiar with the advanced tricks and techniques needed to drive more potential leads to an online business. His/her skill set covers everything from SEI web design and development to link building and search engine optimisation. As a matter of fact, an online marketing specialist for small business ensures that his/her client’s website is optimised according to the already fixed business objective. He/she must focus on making the website search engine friendly thereby optimising website content for targeted keywords and driving more visitors based on these keyword search online. The marketing specialist also monitors the website traffic trend and evaluates the result of the online marketing campaign to come up with a suitable alternative on time. The services of online marketing specialist for small business is adored a lot as they improve the quality as well as quality of traffic to a website. Due to their efficiency in driving more relevant and quality traffic to your website refined according to the present criteria of search engines, more and more business owners have expressed confidence in the service and ability of an online marketing specialist. The specialist uses both his experience and expertise to ensure that your online business gets a desirable amount of exposure online and survive the high competition in the web world by ranking high on search engines like Google, Yahoo, Bing, Hotbot, AOL, and much more. The aftermath effects of using an online marketing specialist are long term for small businesses. These can be realised better in terms of improved search engine
Guest Blogging Can Get Your SEO Ranking Up Faster Than You Think
SEO Blogging If you have the SEO knowledge to share with the public, it’s just the time for you to turn over a new, guest-blogging leaf of your life. Why? Because guest blogging is an excellent opportunity to: Increase your reach and influence. Publishing your posts to other popular blogs is an excellent way to boost the audience you reach and, therefore, gain more influence and authority in the field. Attract direct traffic. Guest blogging are often accompanied by the author’s bio, where you can put a link to your own blog, so that the reader’s surf to your page, increasing the traffic you get. Corral new subscribers. Who knows, what a big shot may come across your post and realise that you’re a professional worth working with. Promote your brand. That’s the basic idea of any advertising: The more often your brand is mentioned, the deeper it is lodged in peoples heads. Let readers see your brand (your name, your blog, your company) mentioned in numerous blogs, let them better memorise, it till finally, it is your brand that crops up in the minds whenever your market niche is touched upon. Exchange your knowledge. You’re not simply giving your piece of information to the readers, but actually getting their comments, their feedback. If you reach the new readers, you get fresh views and opinions on the given topic. That’s why guest-blogging is an excellent opportunity for knowledge-exchange and self-development. Boost your website’s search engine rankings Posting on influential, reputable blogs means getting a link from these blogs to your own page. And a good handful of links, as we all know, is the basic reason for Google to rank your website high. Writing for SEO blogs is not simply worth your while. Not using guest-blogging actually means missing huge opportunities. The only remaining question is where to start your brilliant guest-blogger career. So, get the audience and attention you deserve and explore the huge power of guest blogging: your big time is coming. Is guest posting blogging still a viable part of an SEO campaign? There has been a lot of talks recently about guest post blogging no longer being a good idea as a part of your SEO campaign. However, this isn’t entirely true, it can still be an important part of any campaign and it can help a website to boost its ranking and page authority. However, it must be done correctly in order for it to work successfully for you. The higher the website ranking and authority, the more traffic the site will generally see and the more potential customers the website has. So let’s take a look at why using a guest blogging service is a viable option for SEO. How a professional company can help get you noticed If you are considering posting on guest blogs as part of your campaign, bear in mind that this will not necessarily work if you are posting to just any sites. In fact, if you post content on sites not related to yours or which are ranked poorly or have been penalised, you could do more harm than good. This can be where you will benefit from hiring a professional company. A professional will know that to benefit from posting you have to post quality content and you have to post it to sites that are in the same business niche as yours. Also, they must be relevant and to sites that haven’t been penalised. So what are teh main benefits to guest posting? It will help you get noticed in search engines When a guest post is made, a do-follow link is included at the end of the post and provided the content was posted on a site with good authority and page ranking, this will help you to get noticed more in the search engines. Backlinks such as these are a great way to get better Google rankings, which leads to more website traffic and in effect potentially more customers. Your site becomes even more visible By guest posting on well-ranked sites, the backlinks will be favored by Google and this means your site is more likely to be highly ranked in the search engines. This also connotes that your website becomes more visible and when that happens, more people will know about it and your sales and in bound leads will sky rocket dramatically. As you can see posting on other blogs can still be a great way of getting noticed in search engines, boosting rankings and page authority.
The Different Elements of SEO Services You Need to Know About
SEO Services The world is moving towards a complete digital revolution. Over the years a website has become a must have for all business owners. As interesting as that may sound, having a website is not enough anymore. This is because your website is up against billions of other websites all over the world web, making it literally impossible for anyone to find you. If you have created a website without any SEO work done on it and you expect clicks, well the good news is you are going to get clicks – but not from humans, they will be from Google bots! And that’s why SEO services are vital to the exposure and success of your website, business and brand, particularly because it is virtually impossible for a website to rank high on search engine results pages (SERP) without implementing some form of SEO. There is no doubt that some, maybe not all, but some web programmers and designers understand how SEO works, however the opposite is true for many web users which are your customers and clients. That’s why there are different elements of SEO services you need to know. The Orthodox of SEO Services Search engine optimisation (SEO) includes the techniques, tactics and strategies that webmaster, SEO specialist, and digital marketers alike use to increase traffic flow to the websites. We now fully know that the majority of web users rarely click through the first search results pages when they search using keywords, making it paramount for your website to get on the first page of major search engines. In fact, according to statistics published by the Search Engine Journal (SEJ), 75% of web users never go beyond the first search results page. In addition, a study carried out by Outbrain found that search is the leading driver of traffic to websites. When you approach the right SEO Services provider, there’s no doubt that the SEO services they provide will increase your website’s visibility online leading to a higher click through rate (CTR). Organic SEO Services – also Known as White Hat SEO Services You can think of organic SEO Services as the original and qualitative way to getting on the first page of major search engines. This original way, which we all call Organic SEO Services, takes a bit of effort to achieve and you might want to exercise a lot of patience to rip the incredible rewards. The Organic SEO essentially involves any practices and processes geared towards a natural placement on search engine results pages. Some web experts refer to organic SEO as white hat SEO. Take note that the key is ranking high on SERPs without paying search engine companies for favorable placement. To achieve this goal, a web administrator can use various techniques including link building as well as analyzing and using the appropriate keywords in blog posts and articles. However, it usually takes between 30 and 180 days for SEO strategies to produce tangible results. This is one of the major challenges any SEO Services provider will be faced with: the fact that business owners do not want to wait it out. UnOrganic SEO Services – also Known as Black Hat SEO Services First of all, we strongly advice that these UnOrganic SEO Services or The Black Hat SEO Services should and must be avoided at any organisation.The unfortunate circumstances is that some businesses or site owners would not want to spend weeks or even months waiting for their organic SEO tactics to work, they wouldn’t want to go through the pain and grind for the hard work to pay off. As a result, some of them decide to turn to aggressive, questionable, controversial and sometimes illegal SEO strategies in order to rank high on search engine results pages as quickly as possible. Unlike organic SEO, the focus of black hat SEO Services is the algorithm that determines search results ranking. In view of this, some experts describe it as search engine algorithm gaming and deem the practice unethical. On their part, search engine companies often punish and demote sites that engage in unethical SEO Services or practices which then hut their business image permanently. Some of the techniques used by the black hat community include creating doorway pages, invisible text, link farming and keyword stuffing. For any business owner whose reputation is of an outmost importance must endeavour to stay away completely from these type of SEO Services. How SEO Experts Typically Achieve High SERPs Here is a look at some of the white hat SEO tactics that SEO experts employ to ensure a website ranks high on SERPs Reason to go Hard on SEO Services The old saying: “The Earlier The Better” suggests to us that if you want the best bit, you have got to get in early. This is the best time to get into the SEO Services so that when everyone else realise it is truly happening of a digital revolution, your business would already stay ahead of the game. And that is why SEO Services matter. SEO matters because it delivers measurable results. Figures published by Forrester Inc. show that 93% of all online experiences and actions start with a search engine. Businesses or organisations that have an online presence cannot afford to ignore SEO. Executed properly by an SEO expert, it can have a positive impact on a business bottom line. However, it is wise to avoid black hat SEO techniques and stick to the white hat SEO strategies. Search engines tend to severely punish sites that promote black hat SEO.
