Why practice Social Media management for your business?

Categories
Blog, Social Media

Social media management refers to the process of developing, creating, publishing and tracking content you post on social media platforms. It also entails customer interaction, engagement and should align with a brand’s established marketing initiatives. The purpose of social media management is to increase brand growth through reach and target a different demographic of potential […]

PAID VS. ORGANIC SOCIAL MEDIA

Categories
Blog, Social Media

When diving into the realm of the online world, the two types of social media businesses can utilise are paid and organic. Both present a number of opportunities for businesses and learning how to utilise both will be highly beneficial for your business. Whilst paid and organic social media varies in a number of ways, what you […]

BENEFITS OF FACEBOOK SHOP FOR BUSINESS

Categories
Blog, SEO, Social Media

Created with the intent of simplifying the process of selling and purchasing products online, Facebook Shop is a common favourite amongst both business owners and consumers. With many businesses currently struggling and forced to close their physical shopfronts, taking their business online and utilising social media has been their saviour during this difficult period of time. Facebook […]

HOW TO GROW YOUR INSTAGRAM FOLLOWING

Categories
Blog, Social Media

With more than 1 billion users across the globe, Instagram continues to provide incredible marketing opportunities for businesses. As we learn to embrace our digitally dominated society, it’s become apparent that there really are no limits as to what we can achieve with the help of social media. As marketers, one of the core objectives we work […]

USING FACEBOOK LIVE TO CREATE CONTENT

Categories
Blog, Social Media

If you’re struggling to consistently create good quality, informative content on your social media accounts, the live feature may be your solution. Going live is essentially a live stream video where you can film yourself in real time and communicate with your audience. There are a number of benefits you can obtain by using the live feature […]

GENERATING MORE LEADS USING FACEBOOK ADVERTISING

Categories
Blog, Social Media

As much as we all love to utilise free advertising on social media, it can be challenging to obtain visibility. Your competition is much greater with organic advertising and essentially you need to work much harder to have your posts seen. Facebook ads are an ideal way to learn more about your target market and attract […]

How to use Tik Tok for business

Categories
Blog, Social Media

Since its inception in 2016, Tik Tok has rapidly evolved to be one of the most frequently used social media apps by Generation Z. If you haven’t yet heard about Tik Tok, it’s only a matter of time before you find yourself stumbling across a viral Tik Tok post, with an impressive amount of engagement to follow. […]

The Algorithms of Facebook, Instagram and LinkedIn: What is it and how do you master it?

Categories
Blog, Social Media

An algorithm is essentially defined as a set or rules or processes used to solve a problem or work towards an end result. In terms of social media, an algorithm is a process with which each user’s posts are filtered and shared with others based upon a number of factors such as their online behavior, […]

How to use instagram to build brand trust

Categories
Blog, Social Media

Instagram now has over 800 million active users. It is unarguably one the most far reaching social media platforms you can get your hands on. Instagram has proven itself to be a great advertising platform for businesses and shows no signs of slowing down. eMarketer estimated the worldwide ad revenues to exceed $10 billion dollars by this […]