GOOGLE ADVANCED SEARCH: 5 POWERFUL TIPS FOR BETTER SEO 2020
If you’re on the quest to boost your search engine rankings and can’t seem to hit the first page for your desired keywords or phrases, you might be missing out on a few key SEO techniques. Did you know 0.78% of Google searchers click on results from the second page. This means you must put in the work to ensure your page is ranked on the first page and is actually viewed by your target audience. We’ve collated some additional strategies you can implement, which will greatly enhance your SEO and have you boosting your rankings. Eliminate duplicate content One of the best things you can do in order to enhance your SEO is to check your website for duplicate content. You must keep the content on your website, including your title tags, meta tags and image alt text, unique. In fact, Google actually states website owners must avoid creating duplicate or similar content throughout your website. Filter through your website and keep a lookout for content which sounds too similar or replicated and make appropriate changes. Conduct research on your competitors Competitor research is vital! One of the core objectives of SEO is to outrank your competition. It makes sense to analyse your competitors and look at what they’re doing in order to rank. This will help you to understand exactly which keywords to target and incorporate into your SEO strategy. You can also determine the type of content you should be creating. Look at the topics your competitors are writing, how frequently they are writing and the length of their content. You should also take note of their backlinks to understand the type of backlinks you should be incorporating into your own strategy. Start guest blogging If you aren’t already guest blogging, you should certainly incorporate this into your SEO strategy. Guest blogging helps to boost your credibility and builds up your off-page backlinks. Submitting your content to good blogging sites to be published is one of the most effective ways to obtain high quality backlinks. Search for blogs which are relevant to your niche and check to see if their website accepts submissions. This is an effective way to increase your rankings on search engines. Build up your internal links Internal links are essentially links within a page on your website which link to another relevant page on your website. They assist visitors with navigating your website and assist Googlebots in finding content within your site which is relevant and worth ranking. It’s important to analyse the pages of your website and determine which pages you deem to be the most relevant. These are the pages you should be investing more time into building internal links for. Ensure your website is crawlable To enhance your SEO you must ensure your website is crawlable. The aim is to have a ‘bot-friendly’ website which can easily be filtered by search engine robots who determine whether or not your content is valuable for searchers. One of the top tips we would recommend is making sure your website has an XML sitemap. The XML sitemap is essentially a map which leads Google bots to all of the important pages on your website. They are necessary for all websites and will determine your rankings. Search engine optimisation is powerful and if executed correctly, can attract a significant number of searchers to your website. Remember to follow Google’s SEO guidelines and always aim to create unique content which is informative for your target audience. Analyse your competition and devise a strategy which will ultimately have you outranking all your key industry competitors. For assistance with your SEO strategy, contact us today at DGreat Solutions.
7 ways to increase brand awareness using social media
Australians are spending almost 6 hours a day on the internet, with almost two hours spent on social media. As marketers and business owners, it’s important to take this into account and adapt your business accordingly. Utilise social media and invest time into developing the perfect strategy which will target your ideal audience. Whether it’s Facebook, Instagram, Twitter, LinkedIn, Tik Tok, Snapchat or Pinterest, there is great marketing potential in every social media platform. If your aim is to develop your business and boost your brand awareness, the best possible way you can do this is by using social media. Interested to know how? Read our 7 ways to increase brand awareness using social media. 1. Research your target audience This is the most crucial step in any marketing strategy and an area which you must invest enough time into, is to define your audience. Without a target audience, you are investing time and money into marketing which might not be beneficial for your business. Think about who your ideal clientele would be and write down as many characteristics as you can which they would fall into. Whether it be age, gender, occupation, interests etc, having a defined target audience will help you when you create content and determine who views it. 2. Create appealing visual content By creating appealing, visual content for your audience, you will be able to keep them engaged and interacting with your profiles. Think back to your target audience and think about the types of content they would like to see. Get creative and plan your content ahead so you have time to create quality posts. Content ideas may include video tutorials, infographics, before and after photos, team introduction posts, client/customer testimonials, etc. Creating engaging content frequently will build your reputation and attract more followers to your page. 3. Utilise influencers Social media influencers are an ideal way to gain brand exposure and promote your business. Find influencers who reflect the target audience in your niche and use them to grow your business. Whether you pay a fee or provide free services/products exchange for a promotion, it’s quite a small price to pay for a significant amount of brand exposure. Always ensure to create an agreement with your influencer to ensure both parties obtain the best end result. 4. Aim to go viral Some of the most successful businesses have made it to where they are as a result of a viral post. If you are able to create content which is viewed and shared by thousands, if not millions, across the globe, this is the ultimate goal for brand exposure. Of course it’s not easy for content to go viral, otherwise everyone would be doing it. Start small and share your content across various social platforms, encourage your family and friends to share and try submitting to other credible websites. Remember to try to create content which is unique! 5. Make use of hashtags & location tags Hashtags and location tags are another great way of spreading brand awareness. Use hashtags and location tags which are relevant to the content you are sharing and your target audience. Utilise a combination of hashtags with both high and low followings. This will provide you with a greater chance of ending up in explore pages and having more people see your brand. If you are a global business, mix up your location tags to gain exposure in different cities throughout the world. 6. Interact on your social accounts Sometimes business owners focus so much time on other aspects of their work and tend to neglect one of the most important factors of social media, BEING SOCIAL. You must spend time interacting with your followers, commenting back to posts, responding to enquiries, and showing support to those who support you. This builds your online presence and will guarantee greater brand exposure. 7. Run competitions/giveaways A great way to create brand awareness fast is to run competitions or giveaways for your followers. This is a great way to encourage your followers to share your content, tag their friends in your posts and boost your brand awareness. Start a competition and watch your following grow significantly! One of the core fundamentals of any marketing strategy is to create brand awareness. Once people learn about your brand, they will learn to invest their trust in it and will be more willing to use your products or services. Social media is predominantly one of the best ways for any business to promote their brand and reach their target audience.
Why Adelaide businesses should hire Adelaide SEO companies
The late tennis legend, Arthur Ashe once said and i quote “Start where you are, use what you have, and do what you can. This wisdom should also be applied to local businesses in Adelaide. Growing a local business require a local support, and the best support are the ones that you can physically see around you. Adelaide SEO companies has been helping South Australia’s businesses since the inception of search engine optimisation. One of the greatest mistakes any local business can make is by contracting their local SEO work to an international search engine optimisation agency. The more we support our own the better we can grow our South Australia economy. In this article, we want to explore some advantages of using Adelaide SEO for your Adelaide businesses. Buy Local to Grow Local Small businesses are the backbone of any strong economy. The more SMEs thrive in any community the better the rate of job and quality of living in such community. Although many might argue that small businesses does not generate big revenue that large cooperations generate. The truth however is, small businesses create more jobs than those large cooperations. The united states today enjoys a great middle class income due to the very well nourished and great governmental support small businesses get. An article published by chron.com on small businesses shows how important SMEs are to the well being on any community. This logic applies to all businesses looking to hire SEO company to work with them for the improvement of their website visibility online. Working with a local Adelaide SEOs will not only help you get the support your business need to thrive but also help Adelaide community thrive economy wise. Local Strategies from Local SEO Companies Working with a local team means your business get to enjoy strong implementation of local strategies that actually works. The fact that google has become more granular and more local-centric simply means more priority would be given to businesses that prove local dominance. Your business can get relevant implementations such has local google my business, local directories, local content marketing ads on prominent content websites, etc. Locally focused SEO implementations such as this has proven to be highly effective in Google organic rankings and other search engines. With the proliferation of search engine optimisation specialists, every businesses’s best chance of running a successful campaign is predominantly depends on the specialist they work with. My advice is that businesses should opt for search engine optimisation agency they can meet with face to face and have a good discussion with. For a one on one discuss about your local Adelaide SEO, please click on this link. A few other things you might want to be aware of is the contract you sign with an oversea agency. Most of which promise you heaven only to deliver hell. We once took over from a very well known SEO agency in the Unite States. This company has been working with a local business here in Adelaide who now uses our service after a failing relationship with the oversea company. The owner’s experience was alarming, he was given a six month contract and absolutely nothing got done on his website. When we first audit his website, we were forced to ask that “as there been any optimisation work done on this website”? And of course we were curious because we didn’t know he has been dealing with an oversea company. And he said yes, a company has been looking after it for the past a year plus. I was shocked. To us, nothing has been done on the website, no good backlinks, no content and definitely no local search engine optimisation strategies were deployed on the website. Why it Matters As a locally owned and operated business we understand first hand how important it is to have that local support. From building your team around your business culture to making sure every department function perfectly just as you envisioned it. We know what goes on in the mind of business owners. And that’s one of the major reasons why we are a big advocate of supporting local businesses by using local services and purchasing locally made materials. Not only that this help local businesses thrive, it also help the local economy of the on a state level. We have shown above how this can have a positive impact on the big picture of a community. Also we have shown how it could affect individuals based on job availability. This stage is a very crucial perspective as we can think deeply on how it directly affect families who’s job are being diverted to oversea. Finally, the effect on business organic ranking is boundless. Knowing fully well that attention will not be given to your business by oversea agency is a strong point for any business owners to make a local SEO agency their preferred choice. In conclusion, getting a local partner to work with you simply affirm your commitment to helping other local businesses and your community thrive. Australia’s economy depends on small businesses, we owe it to them to support their hard work and relentless effort of entrepreneurship spirit. For more information on search engine optimisation and how we can help grow your business online visibility, you can contact us via our telephone number (08) 8263 7338 to speak with one of our highly trained search engine optimisation experts. Or simply submit a free quote form on our website for us to contact you and speak to you on how we can help your business growth.
Leading SEO Companies Should Follow These Rules in 2017
SEO or Search Engine Optimisation is an approach to increasing traffic generation for an online business. There are many companies that are now making use of this cost effective approach to give a boost to their virtual earnings. However, it must be kept in mind that only professional SEO companies should be hired to perform this specialised task to get effective results. Yes, it is not a child’s play to rank on the first page of Google or any search engine. Special skills are required to reach this level. A leading SEO company knows more about the market strategies. They know how to play smart and hit the targeted points in less time. As 2017 is about to end, every leading SEO company will plan its strategy to stay on top in the very competitive market of SEO and SEM in 2018. A well designed and SEO optimised web page is the best possible answer to a user’s query in the search engine. If it appears on top of other competitors, it is the success of the SEO company. There are lots of competing SEO companies around this days. There are many SEO companies that are working for their clients worldwide. A lot of companies like to hire these SEO companies because they give complete packages in much-reduced amount. Moreover, they have experts working on them, which makes their work a state of the art. Content was known as the king of SEO But, after the Google Panda and Penguin updates, every company should revise its SEO strategy to be the leading SEO company still. Most of the old tactics are now old fashioned from the SEO point of view. Content was known as the king of SEO, but Google has tightened the criteria for content also. It is now only allowing the correct band best quality content to come up in top SERP’s (search engine ranking positions). However, without a doubt, content is still the king of SEO. Do a complete homework A good company will start with a compete homework. They will create a proper strategy to follow, and they will gladly show the strategy to its client too. They will know what on-page, and off-page tactics they will need to apply on the site to get it i top SERPs, Good SEO companies always remain ready to learn. This is very important in 2017. Newness and creativity are a must in SEO this days. Social Media Networks Social media networks will get more importance in 2018 like it never did in 2017. Smart SEO companies have already adopted social media to advertise their client’s sites. Video marketing such as YouTube and Audio marketing is going to grow. Even Twitter has considerably gotten big in coming time. Every site will tend to touch it to get high ranks. Nobody can neglect the importance of Facebook. This is the biggest this year, and it is expected to grow even more in years to come. Good companies, which have the responsibility to show big results to their clients in short tie have to turn their route to more socialising sites. Follow the trend in the SEO arena The SEO experts alter their strategies according to the modernised trends before the competitors catch up with the latest buzz in the market. The changes and updates in Google’s algorithms will keep the company owners on their toes, as many changes will be witnessed in 2018. Here are some of the evolutions in the SEO arena with these interesting and dominating trends. Rise of Google AMP Future Google’s AMP (Accelerating Mobile Pages) is a future of the mobile devices as Google has taken a new initiative to develop mobile-friendly web pages. This open-source protocol helps the webmaster to land the pages instantly on the mobile devices. The ideology behind the concept is to load the pages four time faster than normal, i.e. 15% to 85% and to use the date eight times less. Quality of the content will matter not quantity Content is the backbone of E-marketing as the user wants to read unique content each time they get on your website. They get bored of reading the same old content over and over again. The same content is being produced in different words that lack the interest of the user into the website. Mostly, long contents have made their mark on the sites as they comprehensively present the topic. This year and coming years will not be an era of epic content, but people would like to go ahead with the dense content. Google will notice a visual trend in the coming year, and SEO companies will focus on proving the information in the smallest possible ways. In opinion, quality will matter during the coming years rather than quantity of the content. Personal branding will make its way Personal branding has become an online marketing secret weapon as most of the big names have made much earning with its help. However, it is not only limited to YouTubers, but the SEO campaigns can also earn success through this. Integration of machine learning with SEO trends The algorithmic machine learning became possible by the introduction of RandBrain by Google, which is an extension of Google Hummingbird functionalities. Under this, it is observed about the usage of the conversational queries put up by the user. With this, the machine learning combined with web page indexing. Optimising the intent for user experience At the beginning of 2017, Google focuses more on the user’s experience as they are the key factors around which all the online marketing strategies revolve. Google favours the websites that load quickly on mobile devices and provide great user experience to the people. The SEO professionals are experts with the AMP as discussed earlier, which is an added advantage. SEO companies will have to focus on the user intent rather than keywords, and the experts should foresee things. Big growth in personal digital assistants Personal digital assistant or the voice search has made its
