SEO or Search Engine Optimisation is an approach to increasing traffic generation for an online business. There are many companies that are now making use of this cost effective approach to give a boost to their virtual earnings. However, it must be kept in mind that only professional SEO companies should be hired to perform this specialised task to get effective results.
Yes, it is not a child’s play to rank on the first page of Google or any search engine. Special skills are required to reach this level. A leading SEO company knows more about the market strategies. They know how to play smart and hit the targeted points in less time. As 2017 is about to end, every leading SEO company will plan its strategy to stay on top in the very competitive market of SEO and SEM in 2018. A well designed and SEO optimised web page is the best possible answer to a user’s query in the search engine. If it appears on top of other competitors, it is the success of the SEO company.
There are lots of competing SEO companies around this days. There are many SEO companies that are working for their clients worldwide. A lot of companies like to hire these SEO companies because they give complete packages in much-reduced amount. Moreover, they have experts working on them, which makes their work a state of the art.
Content was known as the king of SEO
But, after the Google Panda and Penguin updates, every company should revise its SEO strategy to be the leading SEO company still. Most of the old tactics are now old fashioned from the SEO point of view. Content was known as the king of SEO, but Google has tightened the criteria for content also. It is now only allowing the correct band best quality content to come up in top SERP’s (search engine ranking positions). However, without a doubt, content is still the king of SEO.
Do a complete homework
A good company will start with a compete homework. They will create a proper strategy to follow, and they will gladly show the strategy to its client too. They will know what on-page, and off-page tactics they will need to apply on the site to get it i top SERPs, Good SEO companies always remain ready to learn. This is very important in 2017. Newness and creativity are a must in SEO this days.
Social Media Networks
Social media networks will get more importance in 2018 like it never did in 2017. Smart SEO companies have already adopted social media to advertise their client’s sites. Video marketing such as YouTube and Audio marketing is going to grow. Even Twitter has considerably gotten big in coming time. Every site will tend to touch it to get high ranks. Nobody can neglect the importance of Facebook. This is the biggest this year, and it is expected to grow even more in years to come. Good companies, which have the responsibility to show big results to their clients in short tie have to turn their route to more socialising sites.
Follow the trend in the SEO arena
The SEO experts alter their strategies according to the modernised trends before the competitors catch up with the latest buzz in the market. The changes and updates in Google’s algorithms will keep the company owners on their toes, as many changes will be witnessed in 2018. Here are some of the evolutions in the SEO arena with these interesting and dominating trends.
Rise of Google AMP Future
Google’s AMP (Accelerating Mobile Pages) is a future of the mobile devices as Google has taken a new initiative to develop mobile-friendly web pages. This open-source protocol helps the webmaster to land the pages instantly on the mobile devices. The ideology behind the concept is to load the pages four time faster than normal, i.e. 15% to 85% and to use the date eight times less.
Quality of the content will matter not quantity
Content is the backbone of E-marketing as the user wants to read unique content each time they get on your website. They get bored of reading the same old content over and over again. The same content is being produced in different words that lack the interest of the user into the website. Mostly, long contents have made their mark on the sites as they comprehensively present the topic. This year and coming years will not be an era of epic content, but people would like to go ahead with the dense content. Google will notice a visual trend in the coming year, and SEO companies will focus on proving the information in the smallest possible ways. In opinion, quality will matter during the coming years rather than quantity of the content.
Personal branding will make its way
Personal branding has become an online marketing secret weapon as most of the big names have made much earning with its help. However, it is not only limited to YouTubers, but the SEO campaigns can also earn success through this.
Integration of machine learning with SEO trends
The algorithmic machine learning became possible by the introduction of RandBrain by Google, which is an extension of Google Hummingbird functionalities. Under this, it is observed about the usage of the conversational queries put up by the user. With this, the machine learning combined with web page indexing.
Optimising the intent for user experience
At the beginning of 2017, Google focuses more on the user’s experience as they are the key factors around which all the online marketing strategies revolve. Google favours the websites that load quickly on mobile devices and provide great user experience to the people. The SEO professionals are experts with the AMP as discussed earlier, which is an added advantage. SEO companies will have to focus on the user intent rather than keywords, and the experts should foresee things.
Big growth in personal digital assistants
Personal digital assistant or the voice search has made its place in the recent years and has become a common trend in the year 2017. This type of searches is becoming a key to success because people rend to use the tools that are on their smartphone to tablets. The day is not far when the industries are going to invest more in the optimisation for voice searches as the focus is done on the intent based matching and semantic search. This will also lead SEO companies to new ranking opportunities and advanced search in the conversational queries. Google and other search engines may have many things in store for 2017 and coming year with relation to SEO. However, the SEO specialists need to be aware of the recent trends in the year 2017 to go well with their campaigns in the future.