The rise of Google to the top as the preferred search engine in the world has brought about unprecedented changes to the way we search, interact online and do business. As a matter of fact, there is no doubt that Google has revolutionised the internet as we know it. One of the many ways “The Google Impact” was felt and still being felt in the 21st century is the creation of new type of job, indeed Google is an icon, a titan, a house hold name and a name to be reckoned with. The emergence of Google as the dominant search engine amongst others such as Yahoo and Bing has created what we now know as Search Engine Optimisation, popularly known as SEO.
However, just before we dissect the anatomy of SEO and SEO specialist, I believe it’s important for us to take a little look back at the beginning, where it all started. Google the greatest search engine of our time was birthed in Stanford University, California by Larry Page and Sergey Brin. The duo was undertaking their Ph.D. studies at the University when they coined the idea of Google. Today, Google is an American multinational technology company that specialises in internet related services and products that include online advertising such as Google AdWords, Google Search, cloud computing, software and hardware.  Over the years, google has come up with ingenious search engine algorithms that has sent shock waves across the world to all businesses and those who rely on SEO to have their voices heard.

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation, also known as SEO is the art of optimising a website page for the purpose of visibility, high ranking and rendering by all search engines. By optimising all the pages on your website to meet search engine requirements, you will be “positioning” your website for search engine crawler or spider to crawl and display your website to your targeted audiences or prospective customers (for those in business). The truth of the matter is – it’s not enough to have all your website pages optimised for search engines and expect it to show up on the first page of Google or any other search engine for that matter. The predominant mistake I have perceived made and still makes by both business owners and so-called “SEO specialist” is that they think optimisation is all they need to do to get the high Google ranking they so desire. Without being condescending on any SEO specialist in Adelaide or the world at large, I would suggest that investing in deep research or having a basic or fundamental background knowledge on what works as to website ranking would be the most profitable commitment they can make. And for business owners, researching on SEO specialist before signing up with one would be the difference between getting ripped off and growing your business.

How do I know a Legitimate SEO Specialist?

Being in the website design, digital marketing and SEO business for years, I have had the privilege of meeting so many business owners whose business growth has plummeted due to an unfortunate encounter with SEO specialist.  I have seen more than enough of SEO specialist victims across Adelaide and Australia at large. As a matter of fact, one in every two businesses we have had the opportunity of working with and turning things around for is a victim of illegitimate SEO specialist. SEO specialist that has created havoc for businesses by implementing wrong and toxic SEO techniques on websites “of which in most cases it’s out of ignorance – in their defence” that has cost the business thousands of dollars in the long run.

Now, the underlining question is – how do I know a legitimate SEO specialist? As the orthodox of knowledge would suggest that the act of curiosity is the foundation of questioning everything. Having said that, the most important step to take when consulting with a SEO specialist starts with asking a simple question. And the question to ask an SEO specialist before signing any agreement with the company is – what is your strategy for putting my business in top spot of Google? The strategy they have perfected over the years that has worked for them in the past and if such strategy would work for your business. Experience has shaped our understanding in such that we now know that the trajectory of one SEO strategic implementation cannot be accurately relied upon and used for the successful implementation of another. Without being hypothetical with our approach, we now know that the fact that businesses differ in niches, connotes that they are inevitably would most likely differ in the way their audiences search them out on the web.

A Legitimate SEO Specialist

What then qualifies a SEO specialist a legitimate SEO specialist is the ability to firstly, understand the paradigm shift of SEO. Understanding that SEO is not what makes your website rank on top of search engine!!! Understanding that SEO is only a tiny fraction of what builds the platform of a website that is destined for the top three spot of Google search result. Secondly, understanding that custom tailoring a SEO strategy particularly for a niche or business as a subject matter, is the backbone of helping any business grow effortlessly. You will agree with me that an effortless business growth is what all businesses grinds to experience.

For a one of one consultation as to how we can help your business growth by driving real traffic to your website, or how we can help you turn around illegitimate SEO implementations, or how to help you remove Google penalty(s) from your website. Kindly contact us. Our consultation is free with no obligations. We are trusted, reliable and pragmatic in how we approach businesses. The fact that we do not condone mediocre with what we do and how we do it means we are unapologetic with our approach to the success of our clients’ business. If you are starting up a new business or planning on growing your business into a bigger and better version of itself, or you have been a victim of so-called “SEO specialist” in the past. Then you might want to talk to us about your business needs and how we can help you.