How to optimise your website for Google’s new ranking factors

Blog, SEO, Web design

Google’s SEO guidelines play a vital role in the optimisation of your website. SEO specialists and website developers use these guidelines as a code of conduct and adhere to these areas in order to achieve good rankings. Google makes frequent changes to their guidelines in order to enhance the overall user experience. Google’s most recent guideline update includes three […]

7 ways to increase brand awareness using social media

Blog, Social Media

Australians are spending almost 6 hours a day on the internet, with almost two hours spent on social media. As marketers and business owners, it’s important to take this into account and adapt your business accordingly. Utilise social media and invest time into developing the perfect strategy which will target your ideal audience. Whether it’s […]

Why your small business needs local SEO to recover from COVID-19

Blog, SEO

In 2020, businesses have had to rethink their marketing strategy as a result of COVID-19 and take their products or services online. Search engines play a vital role in how much traffic is directed to a website. For consumers, search engines are an incredible tool which provides users with the ability to research any chosen […]