Why SEO takes time and is worth the wait

Categories
Blog, SEO

As much as we all wish it was possible to obtain top ranking positions on search engines overnight, unfortunately it just isn’t possible. Many factors come into play when expecting results from search engine optimisation, which is why the process requires some patience. As the saying goes, good things come to those who wait. This […]

PAID VS. ORGANIC SOCIAL MEDIA

Categories
Blog, Social Media

When diving into the realm of the online world, the two types of social media businesses can utilise are paid and organic. Both present a number of opportunities for businesses and learning how to utilise both will be highly beneficial for your business. Whilst paid and organic social media varies in a number of ways, what you […]

BENEFITS OF FACEBOOK SHOP FOR BUSINESS

Categories
Blog, SEO, Social Media

Created with the intent of simplifying the process of selling and purchasing products online, Facebook Shop is a common favourite amongst both business owners and consumers. With many businesses currently struggling and forced to close their physical shopfronts, taking their business online and utilising social media has been their saviour during this difficult period of time. Facebook […]

Google algorithm updates, what content survives and how to prepare.

Categories
Blog, SEO

Google Algorithm updates aren’t always predictable and as SEO specialists this is something we have become accustomed to. One of the best tips we can share with you is to always expect the unexpected and always be as prepared as you can possibly be for the next Google Algorithm update. Although there are frequent changes being made, […]

WHY LOCAL BUSINESS SHOULD USE FACEBOOK ADS

Categories
Blog, Social Media

One of the most effective methods of Social Media marketing local businesses can utilise is Facebook ads. With its exceptional marketing capabilities, Facebook ads are the ideal way for local businesses to attract those within the community to support your business. Local businesses are often more conscious about the amount of money they invest into advertising and […]

HOW TO GROW YOUR INSTAGRAM FOLLOWING

Categories
Blog, Social Media

With more than 1 billion users across the globe, Instagram continues to provide incredible marketing opportunities for businesses. As we learn to embrace our digitally dominated society, it’s become apparent that there really are no limits as to what we can achieve with the help of social media. As marketers, one of the core objectives we work […]

5 NEGATIVE GOOGLE RANKING FACTORS & WHAT YOU CAN DO ABOUT THEM

Categories
Blog, SEO

You can spend hours upon hours implementing SEO tactics, have amazing Google rankings but the second you disobey Google’s ranking factors, all your countless hours of hard work can be reversed. As we all know, Google’s algorithm is constantly changing which makes our job as SEO specialists slightly more tedious. Changes to algorithms can greatly impact businesses […]

CREATING A SUCCESSFUL LINK BUILDING STRATEGY

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Blog, SEO

Creating a successful link building strategy is imperative when devising a strong SEO strategy. If you’re outlaying money for SEO and not seeing any results, or perhaps your website traffic and search engine rankings are decreasing, it could be as a result of poor-quality links. Good links can bring a vast quantity of traffic to your website […]

FIVE WAYS TO USE LINKEDIN POLLS FOR BUSINESS

Categories
Blog, Social Media

With over 690 million active monthly users, LinkedIn has grown to be the world’s largest professional social media platform. LinkedIn provides businesses with the opportunity to market their products and services and connect with other business professionals across the globe. With the introduction of the polls feature, you now have an additional way to delve deeper into […]

WHY ONLINE SEARCH SHOULD BE PRIORITISED POST-COVID

Categories
Blog, SEO

Since the first initial outbreak of COVID-19, the number of people conducting online searches has risen drastically. With many businesses forced to close temporarily and faced with an uncertain date of return, many were forced to rethink their entire marketing strategy. Those who kept afloat, did so because they already had a strategic digital marketing […]