Search engine optimisation is a crucial factor for business owners when devising a strong marketing strategy. Because really, what is the purpose of investing time and energy into content if it isn’t going to be seen. Or even having a website if no one is clicking on it? SEO and content go hand in hand and by creating frequent blog posts or articles with valuable information, you can drive a vast quantity of traffic to your website and boost your rankings on search engines. Regardless of whether you are an SEO expert, content writer or an inquisitive entrepreneur, creating insightful SEO content doesn’t have to be a daunting task. Follow our six tips for creating content for SEO.

1. UNDERSTAND YOUR INDUSTRY

Knowing the industry you are writing about is crucial, if you have little or no knowledge, it’s important to do some background research. Having a basic understanding of what your topic is about will help you to create content which is credible. For instance, if you have been provided with the task to write about Chinese Medicine and you have little to no experience in the field, do some research into what exactly it is, its benefits, the history etc. This will help you when you begin writing. If you’ve worked within your industry for years, you should be a wealth of knowledge and will be able to easily piece together high-quality content.

2. DEVISE A TOPIC WHICH WILL BE USEFUL FOR YOUR TARGET AUDIENCE/MARKET

After you have conducted some background research, create a topic to write about. Think about the types of questions your clientele might want to search and what would be beneficial for them to learn about. You can create a blog post, an article, infographic, anything which will educate your target market and is relevant to your industry. This is important in order to build a sense of authority and shows search engines you are an expert in your field. Create a series of relevant keywords or phrases and be sure to include them throughout your content (this step is crucial!).

3. ENSURE YOUR CONTENT IS STRUCTURED AND FLOWS

Imagine you are in high school or university and writing an essay. The core elements of an essay must include an introduction, a body and a conclusion, along with a title and subtitles for each section. Structured content is easy to read and flows. Google favours structured content as it is easy to understand and can decipher its keywords. It’s vital to adhere to this structure when creating content for SEO to make sure you appeal to Google’s algorithm.

4. PROOFREAD AND EDIT YOUR CONTENT

It’s absolutely imperative to proofread and edit your content before you publish it. Sharing content which is riddled with a number of spelling errors, or is grammatically incorrect can reflect poorly on your business. Remember, spelling and grammar mistakes can also impact your SEO and credibility. Always have someone else read over your content before you publish it as sometimes, we are unable to see our own mistakes. Fortunately, most programs nowadays have inbuilt spell checkers which makes the editing process much quicker and simpler.

5. INCLUDE INTERESTING STATISTICS AND FACTS FROM OTHER CREDIBLE SITES

By including interesting statistics or facts from other credible sites, you are building upon your domain authority. Having a strong domain authority will assist in boosting your search engine rankings. Keep in mind that by backlinking your website to poor quality websites with low domain authority, this can negatively impact your SEO, reversing all the hard work which has been invested into boosting your rankings.

6. SHARE YOUR CONTENT

One of the best ways to build your SEO is to share your content. A great way to start is by sharing it across your social media accounts such as Facebook, LinkedIn and Instagram. Submit your work to similar blogs or websites with high credibility. Aim to have your content go viral! You want your content to be seen, appreciated and shared organically. Backlinking to credible sites will build your own domain authority and boost your SEO rapidly. Creating valuable, high-quality content will highly benefit your business and assist with your SEO strategy.

CONTENT IS KING. However, you must create content which your target market will value otherwise it could be detrimental for your business. By following these six tips, you can ensure you create insightful content time and time again, which will add to your website’s credibility, whilst boosting your search engine rankings and attract more website traffic.

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