On Tuesday, December 12, 2017, Google released a revamp SEO starter guide to assist DIY business owners that are otherwise called the lone wolves. For more information on the latest Google guide, click here. Also to help shape the way search engine optimisation specialists interact with the giant search engine the world so revere. I personally believe that Google released this Google webmaster guidelines at the stated date above which is a few days before the writing of this content because, they want to reshape 2018 optimisation experience. The priority of Google has always been to help user find the best contents when they make a search on their platform. After many days of reading through these guidelines, although there is not a lot of difference between the latest release and the previous guidelines. However, there are few things to look out for, if you want a favorable result in your organic ranking for 2018.
One of the things we want to look at in this article is to walk through the guideline for none SEO specialists, and also compare side by side, a few differences in the two guides and give some general view on how to best optimise your website in accordance with the laid out rules by the big boss themselves. Google has made it clear that the intension of the guide is not to give you tips that will get your website automatically on the top spot of the first page of all search engine. The intention is to give you a general rule of thumb that will help you improve your web ranking bits by bits.
Unique and helpful title tags for all your pages
As we’ve mentioned earlier, user experience is the number priority of all search engines. At the end of the day, they basically want everyone looking for something online to be able to get what they are looking for. The first thing your audience or prospective clients would see when they get on your page is your page title. Therefore it is imperative that you have a unique, descriptive, and helpful title on your page that will get user attention and help them quickly decide on what the page is all about. By doing this, your web page have a good chance of being picked up by Google bot and showing up on multiple related search queries.
The below image depict the title tag as “Ecommerce website design & development Adelaide | DGreat “. A descriptive keyword such as this prove the basic information to user when they see your web page on SERP. It also help them understand what you offer on that page. Creating a great Title tag for your page include avoiding stuffing all your money keywords on the title tag. At the end of the day your aim should be at helping your customers or prospective customers understand your page and services you offer.
Creating a descriptive meta description
I personally think a page description is an opportunity to show case your product or services in a unique way. Your page description can also connote meta description. If you website was developed on a WordPress content management system, its relatively easy to simply download a Yoast plugin, to download one simply click on this link to yoast website. Yoast plugin seamlessly integrate with your WordPress website to help you create title tags, meta description etc. This is a very handy SEO tool to have if you are doing this without any search engine optimisation specialist. If you decided at the end of this article to get a help from an expert in the industry, simply click this link to our SEO page.
The above image shows a meta description as an example. One of the things you’ll quickly notice from our meta description is the fact that we started with our company name, and walk our way into the service we provide on that page. Also you’ll notice we mention our location and how we can help our prospective customer. I believe this is a great model for a natural, user friendly and thoughtful meta description. If you are a business owner, it is only natural that you understand your business more than any professional optimiser. Therefore, getting this right should come to you naturally. The take away here is to write description that best describe your page, don’t copy from your existing content to your meta description, always write a unique one for unique page and to avoid using same meta description for many pages.
Overly used header tags
Google has decided to address the issue of header tag abuse. Over the years, most web masters has gone to the extreme end of over using header tags on their web pages. After hearing from one of Google’s web master team that have header tags on your page can help your optimisation work. Most search engine optimisation has decided to use multiple H1s on a page where it is absolutely not necessary. This abuse has led to Google revamp on this issue.
If your main goal for building a website is to create pages that help your audience, you’ll find it very easy to rank on google. One of the reasons i believe this to be true is that every header tag on your web pages will be created for a unique purpose. The below image will help you understand what i’m saying here. The arrow on the image below points to an header tag on our SEO service page, and the header tag say; Why choose us”. This is a unique reason to use an header tag. You can see other paragraphs that the heading we gave them wasn’t has big as the top one, we have done so because we believe the paragraphs headings are sub-headings and they should not be as bold and big as the header itself. Our header now serve as a unique identifier as to the reason our visitors should choose our service. We believe this is a user friendly way of using header tags in a way that benefit your reader.
Finally for this article, try to stick to one H1 tag on a web page, and perhaps about two other H2 tags depending on how big your content is. This will help preventing your readers from becoming confused when they land on your page. Also, i believe it will help Google bot understand what’s important on your page and your page structure.