Developing a successful SEO strategy in Melbourne for your business can be tricky. Melbourne, as we know, has a large population, pros of this are lots of opportunity to create and build your business with a large demographic. Cons include, lots of business opportunities = lots of competition and lots of brands for your target audience to choose from. SEO experts have to use strategic thinking in order to develop successful SEO in this overly fluctuated market and help consumers differentiate their clients’ brands from competitors. To help your business thrive in this fast paced, competitive environment you need to optimise all the factors that aid in the generation of a strong SEO Melbourne strategy.
Keywords are pretty much a make or break deal for your business website. Building keywords = building traffic and rankings. It all goes hand-in-hand. Understanding what kinds of things your potential customers are searching for is the first step of the keyword research process. Making sure the keywording is relevant to your services and products is very important, otherwise penalties from search engines may be applied. Using keywording that highlights Melbourne and Melbourne-based, helps
consumers find exactly what they are looking for and aids in building customers in close proximity to you, can bring foot traffic to your stores or if your ecommerce, more local customers to your website.
Melbourne is a huge city with a population of over 4.8 million people that accounts to almost 20% of the nationals population. That means A LOT of businesses that are probably similar to yours. So, differentiating your brand from your competitors is your first step in the right direction for your SEO. Building consistency with your brand that is unique to other brands in your category helps you form connections with your potential customers. Therefore, your business is creating recall in a consumer’s mind, building that mental availability so when potential customers think of services and products you provide, they think of your brand first.
Strong on-page SEO
On-page SEO refers to all the elements on a website’s page that optimise and improve the site’s visibility. On-page provides a better user experience and can boost your sales and support the elements of your off-page SEO that aid your traffic. Take into consideration the layout, fonts and colours on your site . It’s important to keep them consistent with your brand to help potential customers recognise you and also promote good readability for website visitors. Avoid walls of text that can be intimidating to a customer and keep pages clean and concise. Providing relevant images and graphics on a website to help communicate your brand’s objectives can also be helpful to customers. To keep up with your Melbourne based competitors, you need optimise your on-page SEO as well, to ensure your brand is generating sales.
Social Media works as a marketing tool and can be used strategically to optimise your sites SEO. You probably are questioning how your social media presence improves your website’s SEO? Social Media can help your site build backlinks. Backlinks are links that link back to your website from other sources and build your domain authority. Content can spread like wildfire through social media, even if your profile doesn’t have a large number of followers. It only takes one profile linking back to you to create a chain effect and then more and more people view your social media and direct traffic to your website. Poor or nonexistent social media can be a red flag to some consumers and decrease your businesses trustworthiness, especially living in such a digital world like today. Social Media helps generate new leads and increase visibility for your brand, by building your brand, social media is creating recall in consumers minds and leading them to your site. It gives you a chance to humanize your brand, too. You can share what differentiates you from competitors and easily engage with those interested in learning more. If you’ve been using SEO to help build trust with your audience and boost your online reputation, social media can be a huge asset.
At DGreat Solutions, we pride ourselves on our strong abilities as experts in the field of SEO and website optimisation. If you find yourself struggling to develop your Melbourne based business or looking to branch out your businesses into the Melbourne area, we have your back. Get in touch with us to develop an optimal SEO strategy for you and we GUARANTEE the success and growth of your business and SEO strategy. Give us a call on 1300 955 184 or contact us and leave a message, we will get back to you ASAP about your inquiries and concerns.