Search Engine Optimisation Adelaide
What is Search Engine Optimisation (SEO)? This is the process of managing web content in a manner that elevates page rankings in major search engines such as Google, Bing, Yahoo! etc. When your website is indexed by a major search engine, it is then listed in search engines when users search for terms relating to your website. Search results make your website more visible to people who are relating to your website. Search results make your website more visible to people who are looking for your product or service via search engines. The goal of Search engine optimisation Adelaide’s SEO services is to help our clients become listed above the rest of the results in the search engines.
How does SEO work?
Search engines have one objective – to provide your with the most relevant results possible in relation to your search query. The search engine needs to have an archive of available information for it to display results when you type in a query. Indexing is the specific tactic or method used by search engine to gather and prioritise website content based on their relevant to the searcher. Search engines actually attempt to scan the entire online universe and index all the information so they can show it to you when you enter a search query.
How do they do it?
Every search engine has what are referred to as bots, or crawlers, that constantly scan the web, indexing websites for content and following links on each web page to other web pages. If your website has not been indexed, it is impossible for your website to appear in the search results. Unless you are running a shady online business or trying to cheat your way to the top of the search engines result page (SERP), chances are your website has already been indexed. The big search engines like Google, Bing, and Yahoo are constantly indexing hundreds of millions, if not billions, of web pages.
How do they know what to show on the SERP when you enter a search query?
The search engines consider two main areas when determining what your website is about and how to prioritise it.
- Content on your website: When indexing pages, the search engine bots scan each page of your website, looking for clues about what topics your websites covers and scanning your website’s back-end code for certain tags, descriptions, and instructions.
- Who’s linking to you: As the search engine bots scan web pages for indexing, they also look for links from other websites. The more inbound links a website has, the more influence or authority it has. Essentially, every inbound link counts as a vote for that website’s content.
How does Search Engine Optimisation affect my company ?
Strong search engine optimisation campaign can improve your company’s search engine ranking position (SERP) in major search engines which allows potential customers looking for the services you offer to find you. Your website becomes useless for marketing unless visitors are being driven to it. Optimising your website to be visible attracts traffic to your website, and traffic increases the possibilities of a sale. Having more visitors and customers can result in greater revenues and the opportunity for growth and expansion.
Our approach – Search Engine Optimisation Adelaide (website analysis)
Search engine optimisation Adelaide first carry out a thorough analysis of your website before it engages in SEO operations. We gather information about the overall size of the website in pages, perform an in-depth website review, and compare your website to the websites of your competitors. During this time, we start to plan our detailed SEO strategy, perform keyword research, and determine the number of keywords to implement as well as how to optimise title and meta tags.
We make sure that your website meets numerous technical standards to guarantee that your website is accessible to visitors, and search engine bot, also known as Google bots will be able to effectively and quickly crawl the websites content. We access a wide variety of tools ranging from Google’s “Analytics” service to proprietary applications while testing the performance of the website in page size and load times. Search engine optimisation Adelaide provides an analysis covering a large number of features ranging from broken links to appropriate error messages and error codes being handled.
On page optimisation
To permit Google and other major search engines to rank your website, your website has to be appropriately optimised so that its content is being properly indexed, keywords are being picked up, and H1 and H2. We perform analysis and revision of the internal link structure, content keyword density, and change duplicate content when necessary to ensure a high content integrity. Also, we perform additional steps to improve up website content.
Off page optimisation
Search engine optimisation also requires the creation and maintenance of optimisation technique outside of the domain of a website. Strategies in off page optimisation include submitting your website to major directories, social bookmarking websites, and other sources of information. Through link building practices and press release creation, we create relevant content and incoming links for your website to improve relevance and traffic to your website form other sources. By so doing we improve your website’s ranking in major search engines.
Search engine optimisation Adelaide provides customers with detailed progress reports of their search engine optimisation. These reports normally include reports of your website in the rankings for specific search phrases, link building efforts, and directory submission efforts. This report helps you to understand the effort we have made to maintain your ranking in the search engines or to improve them.