Calculate Your PPC ROI

Pay Per Click (PPC) is crucial in a marketing strategy because it allows businesses to reach a highly targeted audience, increase brand visibility, and drive immediate and measurable results through paid advertising on the world's most widely used search engine.

ROI for Service Based Businesses

Based on these numbers, here is what you could expect for return on investment*

You can find Cost Per Click metrics on your Google or Facebook ads dashboards. Alternatively, divide your total ad spend by your total clicks to get CPC.

If you have no ad spend currently, test out any number. A good place to start is 10% of your total net.

E.g. if your website gets 1,000 visitors and 300 of them convert to leads, your conversion rate is (300/1000)% = 30%

E.g. if you have 100 leads and you convert 15 of them into customers, your close rate is (15/100)% = 15%

E.g. if you have $100,000 in revenue from 20 customers, your average customer value is ($100,000/20)= $5,000

Average profit margin is your profit as a percentage of cost, totalling all costs and all profits, usually over a long period of time.

Two columns
Vertical
Horizontal
ROI for service based businesses
Name Total
"{{getWooProductName}}" has been added to your cart

You can find Cost Per Click metrics on your Google or Facebook ads dashboards. Alternatively, divide your total ad spend by your total clicks to get CPC.

If you have no ad spend currently, test out any number. A good place to start is 10% of your total marketing budget.

E.g. if your website gets 1,000 visitors and 300 of them convert to leads, your conversion rate is (300/1000)% = 30%

E.g. if you have 100 leads and you convert 15 of them into customers, your close rate is (15/100)% = 15%

E.g. if you have $100,000 in revenue from 20 customers, your average customer value is ($100,000/20)= $5,000

Average profit margin is your profit as a percentage of cost, totalling all costs and all profits, usually over a long period of time.

Based on these numbers, here is what you could expect for return on investment*
Two columns
Vertical
Horizontal
ROI for service based businesses
Name Total
"{{getWooProductName}}" has been added to your cart

ROI for Ecommerce Based Businesses

Based on these numbers, here is what you could expect for return on investment*

You can find Cost Per Click metrics on your Google or Facebook ads dashboards. Alternatively, divide your total ad spend by your total clicks to get CPC.

If you have no ad spend currently, test out any number. A good place to start is 10% of your total marketing budget.

E.g. if your website gets 1,000 visitors and 300 of them convert to leads, your conversion rate is (300/1000)% = 30%

E.g. if you have $100,000 in revenue from 20 customers, your average customer value is ($100,000/20)= $5,000

Average profit margin is your profit as a percentage of cost, totalling all costs and all profits, usually over a long period of time.

Two columns
Vertical
Horizontal
ROI for ecommerce based businesses
Name Total
"{{getWooProductName}}" has been added to your cart
*The information calculated from the Dgreat Solutions ROI Calculator is intended for use by you as a guide ONLY. The calculations produced by the Dgreat Solutions Calculator do not in any way represent guaranteed results, and the calculations have no legal effect on any contracts entered into by you (‘the Client’) with Dgreat Solutions. The figures and formulae used within the Dgreat Solutions ROI Calculator may change at any time without notice. Dgreat Solutions accepts no responsibility for any losses arising from any use or reliance upon any calculations or conclusions reached by using the Dgreat Solutions ROI Calculator.

You can find Cost Per Click metrics on your Google or Facebook ads dashboards. Alternatively, divide your total ad spend by your total clicks to get CPC.

If you have no ad spend currently, test out any number. A good place to start is 10% of your total marketing budget.

E.g. if your website gets 1,000 visitors and 300 of them convert to leads, your conversion rate is (300/1000)% = 30%

E.g. if you have $100,000 in revenue from 20 customers, your average customer value is ($100,000/20)= $5,000

Average profit margin is your profit as a percentage of cost, totalling all costs and all profits, usually over a long period of time.

Based on these numbers, here is what you could expect for return on investment*
Two columns
Vertical
Horizontal
ROI for ecommerce based businesses
Name Total
"{{getWooProductName}}" has been added to your cart
*The information calculated from the Dgreat Solutions ROI Calculator is intended for use by you as a guide ONLY. The calculations produced by the Dgreat Solutions Calculator do not in any way represent guaranteed results, and the calculations have no legal effect on any contracts entered into by you (‘the Client’) with Dgreat Solutions. The figures and formulae used within the Dgreat Solutions ROI Calculator may change at any time without notice. Dgreat Solutions accepts no responsibility for any losses arising from any use or reliance upon any calculations or conclusions reached by using the Dgreat Solutions ROI Calculator.
How do you calculate PPC ROI?

At Dgreat Solutions, we are second to none when it comes to building effective PPC campaigns with maximum ROI for our clients.
We've combined our years of knowledge and expertise to build a simple-to-use ROI calculator tool that can give you instant insights in minutes. By analysing six key metrics to calculate ROI, you can see the potential value a PPC campaign can bring to your business.
Below are the metrics we use to calculate the ROI of your PPC campaign.

PPC ROI CALCULATOR
Frequently asked questions

Pay for Click, or PPC, is an online advertising model where advertisers run ads on a search platform (like Google) and pay a fee every time their ad is clicked on. Learn more about PPC.

The cost of your PPC campaign is influenced by a number of factors, including monthly ad spend, targeting of keywords and demographics, and the quality of your ads (low or high).

No, this calculator is specially designed for calculating PPC ROI. To calculate the potential of your SEO campaigns from our SEO company, please refer to our SEO ROI calculator tool here.

Like most digital marketing campaigns, ROI for PPC advertising is subjective and is dependent on factors such as business industry and size. The best ROI is, of course, the one with the highest profit margins relative to the expected budget and business goals.

As our ROI calculator tool is designed to predict potential returns, these ROI numbers are by no means guaranteed. They are here as a point of reference for you to see how a PPC campaign can become an effective part of your digital marketing strategy.

An effective PPC campaign is part of a comprehensive digital marketing strategy. Contact our digital marketing specialists to see how we can help grow your business today.