Business Growth Case Study
Case Study of Pride on the Line
The Case For International Expansion
Do not be deceived, ranking high on Google “alone” doesn’t bring you business, and yea, spending thousands of dollars on Google AdWords doesn’t get you leads either. Read this case study and learn what actually bring in the business.
Pride on the Line started with a great business initiative, they had a patented product they were passionate to sell to the world. They had just developed a safer way for athletes to recover. They had a company put a website together for them and assumed the sales would start coming in, little did they know that there are billions of websites on the web and to stand out, you must OPTIMISE!!
When they came to us, we found that we had to completely scrap what the previous company had done and come up with a new plan of attack. The first phase of our strategy was to rebuild their website with a conversion focused approach. Second phase was to implement a comprehensive SEO strategy that drive the right traffic to their website, knowing fully well that they are in very small and micro targeted niche. We started by targeting local athletes and sport clubs in Australia. Third phase was to do an international market segmentation, where we target the USA, EU, and the UAE.
Within three months, we grew their local market significantly enough that there was enough cash flow to go international. Within 2 years, we grew Pride on the Line organic visibility by over 2000% with our marketing strategy. We were able to get them ranking for their money keywords and related search terms. Right now they are getting over 72% of the traffic coming from those looking for athlete ice baths.
Pride on the Line started with a great business initiative, they had a patented product they were passionate to sell to the world. They had just developed a safer way for athletes to recover. They had a company put a website together for them and assumed the sales would start coming in, little did they know that there are billions of websites on the web and to stand out, you must OPTIMISE!!
When they came to us, we found that we had to completely scrap what the previous company had done and come up with a new plan of attack. The first phase of our strategy was to rebuild their website with a conversion focused approach. Second phase was to implement a comprehensive SEO strategy that drive the right traffic to their website, knowing fully well that they are in very small and micro targeted niche. We started by targeting local athletes and sport clubs in Australia. Third phase was to do an international market segmentation, where we target the USA, EU, and the UAE.
Within three months, we grew their local market significantly enough that there was enough cash flow to go international. Within 2 years, we grew Pride on the Line organic visibility by over 2000% with our marketing strategy. We were able to get them ranking for their money keywords and related search terms. Right now they are getting over 72% of the traffic coming from those looking for athlete ice baths.
Search Traffic
Conversion Rate
Bounce Rate
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