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Google algorithm updates, what content survives and how to prepare.

Google algorithm updates, what content survives and how to prepare.

Google Algorithm updates aren’t always predictable and as SEO specialists this is something we have become accustomed to. One of the best tips we can share with you is to always expect the unexpected and always be as prepared as you can possibly be for the next Google Algorithm update. Although there are frequent changes being made, there are steps you can take to keep your website within the safe zone. Being one of the biggest factors of SEO, creating valuable content is one way you can ensure you survive the next Google Algorithm update.  After years of experience monitoring the updates and adhering to them, we’ve established what content can keep you afloat. Here’s our top tips! ALWAYS CREATE EXCEPTIONAL CONTENT We understand creating content isn’t always the easiest of tasks, especially when you are managing other aspects of your business. However, when you do create content, it’s important you only produce exceptional quality content which will be interesting for your audience to read. Avoid writing numerous pieces of content which lacks in quality just for the sake of creating content. Ensure the content is well-written with no grammar or spelling errors.  You don’t have to be a professional writer to create good pieces of content! DO NOT copy content from other websites or blogs. Be original and showcase what you know and can provide. Not only will your audience appreciate this but so will Google crawlers checking for duplicate content. If you want to be Algorithm Update Proof, this is the way to do so! UNDERSTAND YOUR AUDIENCE Do you know exactly what your audience needs? Learn about them! Take time out to think about who your typical clients/customers would be and the content you think they would be more inclined to spend time reading. What questions would they ask? The more time which you invest in learning about your audience, the greater equipped you will be to create content for them. The more you can appeal to your audience; the more people will recognise your brand and appreciate your content. Understanding your audience is the key to creating exceptional content which Google will always appreciate regardless of which updates come into play. PROVIDE YOUR AUDIENCE WITH VALUE One of the biggest factors which the Google Algorithm is essentially put in place to monitor is how well website owners cater to their audience. When you are creating content for your audience always consider what they actually would want to see or read. You need to first of all understand your audience as we have mentioned above, and then be able to predict what they would like to know about your industry. You could consider turning some frequently asked questions into content pieces and further educate your audience on topics you have an in depth understanding of. The best way to stay ahead of the Algorithm is to always keep user experience top of mind. Develop the trust of your audience by providing them with valuable content. ALWAYS WRITE CONTENT WITH YOUR AUDIENCE IN MIND The golden rule when writing content is to ALWAYS keep your audience in mind. Those who read your content are the people who most likely will become your clients or customers. Whenever you write content, you have the opportunity to showcase exactly what you know and how you can provide solutions to their problems or the answers to their questions. The content you create is for your audience, so it should be apparent that they must always be in mind throughout the creation process. Content which is purely driven to appeal to the audience will always succeed throughout Google Algorithm updates. In order to survive Google Algorithm updates, it’s important to always ensure you provide your audience with an exceptional standard of content. Keep up to date with Algorithm changes and make your audience a number 1 priority when writing content. For assistance with your SEO, talk to our expert team at DGreat Solutions today.

5 MOST COMMON SEO MISTAKES___

5 MOST COMMON SEO MISTAKES

As digital marketing specialists, we encounter many websites which demonstrate poor search engine optimisation qualities. More often than not, this is as a result of business owners hiring inexperienced SEO specialists or they have attempted to enforce their own tactics without enough knowledge. SEO is not as simple as some may perceive it to be. There are many rules and guidelines which must be followed to ensure websites are providing useful information to their audience. If SEO is attempted by someone with minimal knowledge within the field, you could experience a negative backlash from search engines, resulting in your online reputation being tarnished. With extensive knowledge in the digital marketing industry, we’ve identified 5 common SEO mistakes so you can avoid them. 1. RANKING FOR THE WRONG KEYWORDS A significant element of SEO is your keyword strategy. Ultimately, this is the basis of SEO and determines the quality and quantity of traffic to your website.  We often witness websites which are ranking for keywords which are not relevant to their industry or are too generic to be ranked. This is not beneficial for your SEO and will not provide your website with any value.  It’s important to conduct research within your industry and devise a strong keyword strategy which targets your ideal target market. Think about the types of searches your ideal client/customer would make, try to incorporate this into your keywords. Ideally, the longer and more specific your keywords are, the greater your chances will be to rank. If you are a local business, incorporate local phrases or keywords into your strategy. The goal is to rank for keywords which generate the greatest number of searches with the least number of competitors. 2. NOT INCLUDING TITLE TAGS/META DESCRIPTIONS Optimising your website for SEO isn’t just about including your keywords throughout your written content. There are many other factors which influence your rankings and how search engine crawlers filter through relevant information on your pages. You must include relevant title tags and meta descriptions on each of your pages to ensure crawlers can accurately analyse the content on your pages and rank it accordingly. Without title tags and meta descriptions, crawlers are unable to read your content and determine whether or not it is useful for your audience. 3. WRITING POOR QUALITY CONTENT Posting poor quality content to your website can be seriously damaging to your SEO. Content which is considered ‘thin’ meaning it’s too short in word count, poorly written or unoriginal, can impact your search engine rankings.  Google favours content which can provide searchers with value and isn’t just written purely to increase its website’s rankings. If writing blog posts isn’t your forte, you could invest in hiring a copywriter to create content for you on a regular basis. This will ensure your content is of a high standard and meets SEO guidelines. When writing blog posts, aim to have a word count of at least 600 words to ensure your content isn’t too thin. Avoid plagiarism at all costs and write content which is insightful and provides value to avoid being penalised by search engines. 4. NOT OPTIMISING YOUR WEBSITE FOR MOBILE Over half of all search volume results come from smart phones. This means the optimisation of your website on mobile is just as important as it is for desktop. Most of us now tend to search for items or services we need on our mobiles and if your website is not responsive or takes too long to load, you could lose a significant amount of business. Not only is it frustrating for searchers, search engines use mobile responsiveness as a method of ranking as they aim to provide a seamless experience possible for searchers.  Check the responsiveness on your website and click through each page to ensure everything is running efficiently. You can test your mobile speed by using Google’s PageSpeed Insights tool. 5. IGNORING SEARCH ENGINE UPDATES One of the most important things to consider regarding SEO is the frequent updates which are made to search engine algorithms. Algorithms are consistently updated to ensure websites are providing valuable information and adhering to their rules and regulations.  If you are not abiding by these updates, your website could be penalised, and you could lose your top-ranking position. Ensure your website is always updated to reflect new algorithm updates and maintain your positive SEO. SEO is an intricate technique to master and without correct knowledge and implementation, your website could suffer. Ensure to avoid making the common mistakes listed above to maintain your search engine rankings.  Need help with your SEO? Talk to our expert team at DGreat Solutions today.

5 NEGATIVE GOOGLE RANKING FACTORS & WHAT YOU CAN DO ABOUT THEM

5 NEGATIVE GOOGLE RANKING FACTORS & WHAT YOU CAN DO ABOUT THEM

You can spend hours upon hours implementing SEO tactics, have amazing Google rankings but the second you disobey Google’s ranking factors, all your countless hours of hard work can be reversed. As we all know, Google’s algorithm is constantly changing which makes our job as SEO specialists slightly more tedious. Changes to algorithms can greatly impact businesses and their revenue which is why it’s so crucial to always keep updated. Change is inevitable and something you must be accustomed to especially within the online world. The best thing you can do is stay in the loop and learn how to best prepare for the changes which do occur. We have identified five common negative Google ranking factors and how you can manage them. DUPLICATE CONTENT There are various definitions of what duplicate content can be perceived as by Google. The first form of duplicate content is essentially reproducing content which is already visible on other websites. The second form of duplicate content relates to your own website and having the same content shared across your own domains and URLs. To resolve this issue, ensure you have only one domain name and set up 301 redirects to combat this in the event you do have duplicated content within your own website.  Also remember to always keep your content original and relevant to your audience. DUPLICATE META INFORMATION Similarly, duplicated meta information can also be detrimental for your SEO. You should always ensure each of your web pages its own individual meta descriptions. Having duplicate meta descriptions may not directly impact your SEO rankings however they do impact your CTRs (click through rates) in search results. Google prioritises content which has high CTRs which leads to higher rankings so ultimately meta descriptions really do matter. To avoid any issues with duplicate meta description, always keep your meta descriptions as unique and original as possible. TOO MANY OUTBOUND LINKS Having outbound links on your website can be beneficial for your SEO, however having too many can decrease your website’s credibility. By having too many outbound links, this can potentially be viewed by Google as ‘black-hat SEO’ tactics which are unethical and can damage your reputation. The best way to avoid being penalised for having too many outbound links is to always use outbound links in moderation. PAGE LOADING SPEED Page loading time is so important because it directly corresponds to the user’s experience. Google rewards those who make extra effort to ensure their websites are functioning efficiently and have good page loading speed. A website which takes too long to load, is at risk of enduring high bounce rates. You can test your website’s speed by using Google’s Page Speed insights. This will reveal which speed your website is currently tracking at on both desktop and mobile. If your website is falling within the red zone, you will need to make changes to increase your page loading speed. Simple changes such as optimising large images can significantly improve your loading time. LOW DWELL TIME When SEO specialists refer to your website’s dwell time what they are referring to is a metric created by Google which measures user engagement. It includes the time each user spends viewing your website, bounce rates and CTRs.  Having a low dwell time reflects poorly on your website and it can impact its ‘user friendly’ element. Ideally you want users to be engaged the second the click on your website and find value from the content you provide, being able to easily click through each page. The best way to avoid any discrepancies from Google for having a low dwell time is to ensure your website is easy to navigate, it is optimised for an enhanced user experience and provides valuable content. Google has an endless number of ranking factors, each aimed at providing searchers with the best websites possible to answer their queries. If you don’t adhere to these ranking factors, you can lose all the hard work you have invested into your SEO almost instantly if you do not resolve the issues which have been brought to light. By addressing the five ranking factors stated above, you maintain your SEO and avoid being penalised by Google.

CREATING A SUCCESSFUL LINK BUILDING STRATEGY

CREATING A SUCCESSFUL LINK BUILDING STRATEGY

Creating a successful link building strategy is imperative when devising a strong SEO strategy. If you’re outlaying money for SEO and not seeing any results, or perhaps your website traffic and search engine rankings are decreasing, it could be as a result of poor-quality links. Good links can bring a vast quantity of traffic to your website directly, boost your Google rankings and can greatly benefit your business.  Links were essentially designed to direct people to pages which may be beneficial for them. No matter how frequently search engine algorithms change, link building is a practice which remains a priority for search engine crawlers. If you incorporate this into your strategy, you will notice a significant increase in positive traffic to your website. After years of implementing SEO tactics, we’ve narrowed down our best tips to help you create the ultimate link building strategy.  RESEARCH YOUR AUDIENCE One of the most important things to consider when building a link strategy is that people physically link sites. This means you need to be creating content which provides them with enough value in order to be prompted to share your links.  Research your audience and compile a list of topics which would inform or educate those who may be interested in your niche.  Regardless of whether you’re creating content just for SEO purposes or not, it’s important to spend time creating appealing content. Poor content will not prompt other website owners to share your links and creating good content without link building is virtually useless as it won’t be visible. Research your audience thoroughly and start creating insightful pieces of content. DISCOVER CREDIBLE AND RELEVANT WEBSITES FOR YOUR LINKS After researching your audience, you can now begin seeking out websites which you could benefit from having your links shared on. This provides you with the opportunity to boost your content’s visibility using other websites. You may want to begin researching businesses within the same niche as yours and who may have already shared similar links.  Ensure the sites you have selected are reputable and have good domain authority. By having your links shared across sites with low domain authority, this could be detrimental for your website and its rankings. REACH OUT TO YOUR DESIRED WEBSITES Your next step should involve sending outreach emails or contacting prospective website owners. If you are sending out emails, ensure to personalise each email and try not to appear as if you are sending the same email to hundreds of other site owners. Be sure to introduce yourself, your business and connect on common grounds. Try to build a relationship where possible and always remain authentic.  You must be convincing and demonstrate how by linking to your website, their audience will obtain great value. Provide examples of some of your previous work and suggest some topic ideas which both of your websites could leverage. Avoid contacting website owners from fields which are polar opposite to yours, you will not benefit from having your links shared across sites where their target audience has no desire to visit your site. USE SOCIAL MEDIA TO PROMOTE Social media promotion is another link building strategy which often results in success. The more you promote your content, the more likely people are to view it, see value in it and promote it.  Twitter, LinkedIn and Facebook are great social media platforms to distribute your links and encourage your followers or friends to share them. By using these platforms you can reach a greater audience and perhaps appeal to those who don’t typically fall within your target audience, however value the content you are producing. FOLLOW UP WITH WEBSITE OWNERS Finally, it’s absolutely crucial you keep track of all the links you have been building and to which websites they are distributed across. This continues strengthening your relationship with the site owner and provides you with an opportunity to have your links continuously shared.  You should also check from time to time if your links are still visible. If they are no longer visible, you may want to contact the site owner to understand why this has occurred. Whether you need to simply have the links reshared or perhaps you need to create something new, frequent check-ins means you are staying on top of your link building strategy. Having a successful link building strategy will greatly impact your SEO. Benefits will include receiving good quality traffic to your website and increased search engine rankings. Taking time out to thoroughly plan your link building strategy is one of the best ways you can achieve great SEO. For assistance creating a link building strategy, contact the team at DGreat Solutions today.

WHY ONLINE SEARCH SHOULD BE PRIORITISED POST-COVID

WHY ONLINE SEARCH SHOULD BE PRIORITISED

Since the first initial outbreak of COVID-19, the number of people conducting online searches has risen drastically. With many businesses forced to close temporarily and faced with an uncertain date of return, many were forced to rethink their entire marketing strategy. Those who kept afloat, did so because they already had a strategic digital marketing plan in place and established a strong online presence. As difficult as it was for the world to adjust to the rules of isolation and social distancing, these businesses were still able to operate even without a physical shopfront. Just as Australians appeared to have a grasp on the outbreak, we’ve now seen some cities face a relapse and unfortunately are now back in lockdown. Is your business prepared for the event of another outbreak? With such a significant number of consumers now utilising search to find products or services they require; this provides you with an opportunity to push your business through COVID-19 and come out on top. Your #1 priority when recovering from the aftermath of COVID-19 should be implementing SEO in order to remain current and hold your visibility in searches. LOCAL TO GLOBAL SEARCH Having an online presence provides you the opportunity to reach consumers on a local or international scale. Regardless of the size of your business and whether you operate solely from one location or on a global scale, you need to ensure your website will appear in relevant search queries. If you are a local business, it’s important to have your Google My Business page enabled, with your correct contact details so you appear in relevant local searches. Consumers are more inclined now to support local business and by working on your local search visibility, you can ensure you are front of mind whenever they seek assistance from a trusted brand. SEO WILL HELP YOUR BUSINESS IN THE LONG RUN Although SEO isn’t an overnight solution to your marketing concerns, SEO will lay down the foundation for success for when society normalises again. Most importantly, the rankings you earn now, can still benefit you in years to come.  Even if people aren’t able to physically use your services, they can still rely on your brand to provide useful tips or suggestions. Any SEO tactics you implement now, will benefit you in the long run. And the more SEO you do early, the greater results you will have in future. Perhaps your optimising your website to promote a better user experience, again, this will only bring forth more added benefits for your business. Remember, even if customers aren’t buying or using your services right at this moment, you have the ability to develop your brand and earn their trust. CONTENT TO INFORM Studies reveal consumers are 48% more likely to buy from a brand one week after reading their educational content. If you aren’t already writing informative pieces of content to educate your target market, you need to!  Each piece of content you create, optimise and publish now will assist your business with SEO now and in the future, building upon your credibility and brand knowledge. You can also edit your previous content to reflect your current situation. When creating content, ensure it is valuable for your target market, be consistent when publishing content and include internal and external backlinks where possible. SEEK ASSISTANCE FROM SEO EXPERTS If you’re new to SEO, it’s important to do some of your own research into SEO best practices and how you could create your own strategy. By seeking the advice of an SEO expert, you can determine the current state of your website and whether or not any changes need to be made. They can assist you with competitor research and essentially take care of the more difficult elements of SEO. Hiring an SEO expert will ensure you are maximising your search engine potential and can obtain as many leads as possible to your website. Looking back over 2020 so far, we can certainly agree we’ve all had a feeling of uncertainty in one way or another. By implementing SEO into your marketing strategy, you can at least guarantee your online presence and prepare your business for the day when we return to a normal way of living. If you require assistance with your SEO, contact DGreat Solutions today for your free digital marketing strategy.

How to be the search engine optimisation specialist for your own business

How to be the search engine optimisation specialist for your own business

Most start up businesses today lack adequate funding that could help propel their businesses into the spot light owners desires. The greatest challenge every start up faces is marketing, from funding your marketing campaign both online and offline to setting up the right team that could help bring your business to the right audience. The challenges facing entrepreneurs today sometimes can be very under estimated. The billion dollar question most business owners would be thrilled to answer is; what if you can be your own SEO specialist for the early stage of your start-up? To be your own SEO specialist, you need to be able to manage your schedule to perfection. There are no time for waste, everything you do must be precise and intentional. One of the tragedies of life is to do something perfectly that at the end of the day it shouldn’t be done in the first place. For this reason, every entrepreneur who chose to go DIY must learn the principle of getting things right from the start. Investing your time or money on your website organic visibility must be very well planed from scratch. Most business owners who had to start over with a new domain today didn’t either fully understand what they were doing in terms of the website optimisation or they outsourced to the wrong seo company. Every business owners need to take their online visibility very seriously, by updating their personal knowledge for better results, understanding the advantages and disadvantages of outsourcing your search engine marketing services. From the cost point of view to the experience point of view, you need to be able to know for certainty that you’re making the right decision.   How do i become an SEO specialist? Becoming a master of any field need consistency, focus and dedication. You can not master a field without those three criteria. Becoming a specialist in web optimisation therefore require you to invest a significant amount of time reading up on all Google guidelines. You can start with one of the fundamental tutorials published by Google, click here to learn what you need to do to get an head start on search engine optimisation. The process is time consuming and very challenging as Google ranking factor is very complicated. With over 200 algorithmically ranking factors, you can be sure that you are in for a very long all night studies. Going through the process will help your develop a personalised strategy that work best for your business. You will learn about keyword density and how to optimise your web pages for your money keywords without getting penalised by any of the Google’s algorithm. You’ll also learn how to manoeuvre your way around penguin and panda penalty by learning how to build organic backlink and write Google favourite content. There are few reputable website that provide adequate materials on how to optimise your web pages. Websites such as search engine land, can give you tips on how to structure your meta tags, and focus keywords without calling for a penalty from Google. Also, you need to learn how to submit your website to Google for quick and easy crawling and indexing. Learn your Pay Per Click (PPC) In addition to organic search ranking optimisation, you need to learn your PPC also. This is help facilitate your instant visibility on Google and other search engine you wish to use. Paid inclusion programs may include getting paid listings directories, Google Adwords, etc. These types of online marketing  will direct targeted traffic to your website and increase your link popularity. When people spend time on your website, it give google bot an impression that your website is valuable and it contains good information that your audience finds to be an interesting read, hence, reason they are spending time on your website. You should also deploy a simple strategy of submitting your website to free local directors too. Some of those local directories like Yelp and true local are very well recognised by Google and getting a backlink from them give more weight to your domain. When submitting to these reputable websites, be sure to write a very well written and meaning long and short descriptions that explains what your business is all about and why you do what you do and why prospect should do businesses with you rather than your competitors. Develop a concise strategy for your organic visibility  First rule for 2017 organic visibility; refrain from link exchange schemes and tactics. Your best bet for a steady and long lasting organic ranking would be quality content writing. Create compelling articles from helping other businesses such as yours to teaching unique lessons for the benefit of your readers. By doing so, you will naturally enjoy attention from those who find your contents to be interesting and helpful. They will naturally share your content with other who might be interested or to those who are looking for the type of solutions your content present to their problems. The best way to getting good visibility as far as Google is concerned is by creating great articles. Valuable contents are very difficult to ignore, all you need is one hit and your domain could go viral. Review your backlinks on a daily basis!! There is something called negative SEO. This simply means someone somewhere who doesn’t like the fact that you are ranking higher than him is out to get you. How they do this is by submitting your website to very bad directories and websites such as porn and other malicious, Google flagged websites. You might not have anyone out there to get you, however, it is always wise to conduct backlink audit every now and then just to make sure your website is clean and Google friendly. Last thing i would point out here is to make sure your website is relevant in your local search. Make sure you have a Google place profile and Google plus. Google is becoming more granular and location

A Holistic Approach To Ranking Your Website On Google

A Holistic Approach To Ranking Your Website On Google

Gain innovative strategies and insights at the intersection of marketing, technology, and management, to optimise your conversion through search engine marketing. Search engine marketing providers in Adelaide are able to generate cutting edge solutions to attract target customers, convert leads and accelerate business growth. Search engine marketing (SEM) also referred to as paid search or pay per click (PPC), is a form of internet marketing strategy  geared towards increasing the visibility of your online store engines. The more visible you are on the internet, the more likely it is that search engines will rank your site higher than your competitors. By increasing your site’s ranking, you can target the shoppers actively search for your product, drive more traffic to your site, and significantly increase your conversion rate. Search engine marketing Adelaide compels the audience to visit your website, boost your company’s export within your space and position your products and services in the spot light of your prospective clients. As a result, your sales increases, revenues swells, and ROI rises. These marketing techniques allow your business to enjoy stronger branding and customer loyalty. Search Engine Marketers uses holistic approach which integrates search engine optimisation and SEM/PPC to generate traffic to your website effectively and quickly. SEM takes pride in providing marketing consultancy and implementation services based on the needs of each client an involves details analysis. The use of softwares such as PPCToolSet software, and extensive tuning and optimisation services helps increase visibility. Our devoted analysts are readily available to provide all changes and recommendations on a technical and strategic level. Search engine marketer Adelaide work hand-in-gloves with customers to understand unique business challenges and develop a bespoke search engine marketing strategy for your business brand. We integrate power paid search tools to maximise efficiency and ROI. Our powerful unbeatable team set skills consist of web developers, marketing consultants, web designers, journalists, social media consultants and SEO experts. Based upon the current market trends and changing needs all roles are available to support your projects. We aim at impressing you We have gathered together extraordinary team of experienced, talented and enthusiastic consultants inbuilt with inherent search engine marketing skills. We effectively provide the following services to customers: 01 Search Engine Marketing: understand business challenges and advise customers on the best approach, and minimise ROI through PPC management. 02 SEO services: delivering targeted audiences to your website with effective optimisation techniques. What we offer to our customers Our team works hand in gloves with customers to identify and understand their challenges to provide long lasting solutions. 1 We make sure your business reach a new audience through a form of paid advertising within the search results of major search engines. 2 we manage SEM online advertising and optimise pay per click campaigns to guarantee they are properly set. This ensures the compete utilisation of various features for bid adjustment, CPA minimisation, and targeting. 3 We add real value to our clients by creating optimised pay per click campaigns with quality content which connects with your customers and rapidly improves your online visibility. 4 Our experienced PPC management team work to optimise your pay per click campaigns, allocate funds across different strategies and enhance campaigns over time based on the needs and direction of your business. 5 We provide a monthly review and analysis of search engine optimisation ranking reports to determine where the site is ranked organically for keywords used in PPC accounts. 6 We strive for 100% customer satisfaction and retention through clearly communicated and achievable campaign objectives. 7 Enjoy our services strives to establish mutually beneficial long-term relationships with clients; increases visibility creates custom solutions uniquely tailored to meet the specialised business objectives of each clients. What you need to know about Search Engine Marketing specialist Search engine optimisation and marketing is the most advanced marketing tool available online for small businesses that are eager to build up a strong market presence. It is a platform that enables one to generate direct leads and referral traffic that will ultimately result in high conversion rates and revenue for his/her website later. An online marketing specialist seems to be the best option for all those small business owners two turn out to be starters in this field. Since the online marketing specialist for small business can handle this job better, this business owners get assured of the result. To do away with the complicated process of search engine marketing, an online marketing specialist is assumed to be familiar with the advanced tricks and techniques needed to drive more potential leads to an online business. His/her skill set covers everything from SEI web design and development to link building and search engine optimisation. As a matter of fact, an online marketing specialist for small business ensures that his/her client’s website is optimised according to the already fixed business objective. He/she must focus on making the website search engine friendly thereby optimising website content for targeted keywords and driving more visitors based on these keyword search online. The marketing specialist also monitors the website traffic trend and evaluates the result of the online marketing campaign to come up with a suitable alternative on time. The services of online marketing specialist for small business is adored a lot as they improve the quality as well as quality of traffic to a website. Due to their efficiency in driving more relevant and quality traffic to your website refined according to the present criteria of search engines, more and more business owners have expressed confidence in the service and ability of an online marketing specialist. The specialist uses both his experience and expertise to ensure that your online business gets a desirable amount of exposure online and survive the high competition in the web world by ranking high on search engines like Google, Yahoo, Bing, Hotbot, AOL, and much more. The aftermath effects of using an online marketing specialist are long term for small businesses. These can be realised better in terms of improved search engine

How To Cash In Big During Christmas Season

Business During Christmas Season

Christmas shapes the business year and for many businesses determines whether they are going to end up in the black or the red for any given year. So this article focuses on what you can do to cash in big during this critical festive season. I don’t know if you realise but one of the top searched word/phrase online is “Christmas”. So you can see that the market potential for this time of the year is enormous. The word “Christmas” has been searched since September, steadily climbing up the keyword ranking so in actual fact – this year at least, you have the opportunity to present your online business and cash in big this period, so to speak! Christmas is one the holidays that create huge business opportunities for smart investors and entrepreneurs who are ready to grb them while the season lasts and cash in big. From greeting cards and gifts to wears, many products sell very well especially when December 25 is fast approaching. As an entrepreneur, you can make money off of the Christmas season by exploiting some of the business opportunities that come with it. So without wasting time, let’s see how. These days it is very convenient to shop online. It saves you from the inconvenience of going shopping in person. This has made it inevitable for mots business entities to make their presence felt on the internet. Online businesses are using the internet as a potential tool to market their products or services effectively and hence be available to more people and see their turnover and profits increase substantially. One can use various strategies to make their online business incredibly effective and profitable during Christmas season. There are various tools for online business to cash in big anytime, especially during Christmas. How To Optimise Your Online Business And Cash In Big During Christmas Search Engine Optimisation (SEO) Its is the most popular and advanced strategy to attract traffic to your website. It is employing all the keywords and related keywords which one may use to search for a products or services. Inclusions of these keywords ensure that your website would be ranked high by the search engines. Build inbound links, hire a good SEO company like DGreat Solutions. A Search Engine Optimisation company like DGreat Solutions can be an invaluable asset in your online business. They specialise in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for desirable results in any given month. Since this takes a lot of time, effort and specialised knowledge, it can be in your best interest to go to an outside source rather than trying to maintain high search engine positions on your own. This way you will be able to make most of the Pay-Per-Click option and attract thousand of customers to your website then cash in big during Christmas. Make use of public website Christmas is not the time to embark on unaggressive business marketing. To make your presence felt, make sure that you promote your online business by posting forums, blogs, advertisements, group discussions, etc. This way messages circulate faster. Don’t leave any stone unturned, promote your online business aggressively. For increasing the chances of a potential sale, attract as much traffic as possible. Use affordable web host who provides the best services at quite a nominal price range. Article Syndication It is also quite ab effective tool for online business. It helps in building brand awareness. Get a good content and effective articles published on several article directories. This will help you to promote your name, company’s name and anchor link. Respect your customers The key to a successful online business is happy customers. Answer all queries and grievances politely and aptly. Understand your customers’ needs and accordingly serve them. Provide them festive discounts and offers to keep them coming back for more. Don’t expect too much Don’t expect quick returns, it takes time and effort to exploit the online business strategies. Don’t worry, your hard work will pay in this Christmas. Build a list and proceed accordingly. Maintain a record of all those who visit your website often or those who sometime in the past have shown interest in your products or services. Wider selection of payment methods More customers, more varied preferences. Perhaps you get by just well enough with the one or two payment options you offer thorough the year. However, Christmas is the time to step up your game. Remember, people are spending more at the festive seasons, especially Christmas, than during any other time of the year, so they might not feel comfortable paying it all with their debit card. Know your primary market. You need to enable PayPal and credit card payments as these are the most widely utilised online payment methods in the country. Other exciting options are transfers and instalments. Getting all these options up on the site just for a short period can seem like a lot of work. Observe competition There are no better practical examples to study than your competitors. Check their website, campaigns, sign up for their email campaigns, watch them on social media. Take note of their strategies, designs, ideas, and so forth. Do not let any details slip away. Knowing what your competition is doing is the most important step to cash in big during the Christmas Season. Evaluate Once you gather all the data and the holidays are over, do not let them collect dust. Sit down and start to evaluate. Create a chart and compare your competitors against each other as well as against your marketing efforts, and review the data collected by Google Analytics. Assess your gains and losses and identify your strengths and weaknesses. These results will be invaluable in building a stronger business and more efficient communication strategy. Conclusion All in all, the Christmas season will get busier and busier, there is no way around it. To cash in big, prepare as

How to Create Optimised Blog Post that Attracts Visitors & Search Engines

How to Create Optimised Blog Post that Attracts Visitors and Search Engines

SEO Blog Post There are millions of blogs on the net and you may face a lot of competition in your niche. For your blog post to stand out from competition, your title needs to be optimised for both the search engines and visitors. A boring title won’t capture much attention an da title that doesn’t content the keywords people are searching for won’t get the search engines to index your content either. Before your invest time and money into your blog post, you need to know how to write your blog post titles correctly. How to Create Optimised Blog Post Titles that Attracts Visitors and Search Engines How to create captivating titles visitors love. This can either be done before or after writing a blog post. The best thing to do is to create a title before you begin writing the content and then edit it after you have completed the post. Always chose a title that give insight into the content and the end result your readers would get. This is because visitors and search engines love your blog post titles. This is only one example of how to attract visitors. Some other ideas may include: How to create optimised titles search engines love. Remember that if you if you write a captivating title and no one sees it, it will be a waste of time. You need to drive traffic to your blog post. One of the best and easiest ways is to simply include your main keyword within the title meta tag and create a well written description for your meta description meta tag. The title description meta tag is what a person first sees listed in the search engines results page after doing a search on your keyword. The description meta tag is what they read about the page under the title in the search engines. How to Optimise your Post for SEO Many bloggers fail to take advantage of the enormous marketing potential of their blogs. By providing fresh, relevant content and performing basic blog post optimisation, you can take advantage of the many benefits blogging offers. Below are some search engine optimisation times to help get your blog noticed. Utilise keywords throughout your post. Once you have tagged a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places: A word of caution. Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalised by Google. A couple of strategically placed keywords will do the trick. Optimise your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo. Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or FEEd subscription buttons and offer viewers the ability to subscribe to your post via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content. Use social media to broaden the reach of your blog posts. As a small business, you may be utilising Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it  easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time! By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates. Tips on how to effectively use SEO keywords in every blog post. One thing is still certain, you need to use long tail keywords in all of your blog post. So go ahead and start your SEO keyword research. Your best SEO keywords should be placed on your blog title. It is preferable to place your best SEO keywords within the first 70 characters of your title. This is to ensure your keywords show up on search results. It your blog title is too long, some of it may be cut off by Google in the search results. If your keywords are cut off, the person doing the search may not think your site is relevant to their search because they could see any of their search terms. Your SEO keyword rich title should also be used in the permalink for each blog post. The permalink is simply the URL for each blog post. Your best SEO keywords should be used in any headings used in your content. Throughout the body of your blog post, you should also be using your best keywords. Your SEO keyword density should be between 2-3%. But do not use so many as Google frowns on that.

SEO And Digital Marketing Today

SEO And Digital Marketing

SEO and digital marketing today have drastically revolutionised the way customers and prospects alike find businesses online and how business owners market their products to consumers. Search Engine Optimisation (SEO) services are important, particularly because it is essentially difficult for a site to rate high up on internet search engine results web pages (SERP) without applying some type of Search Engine Optimisation. While internet designers and also developers recognise how Search Engine Optimisation functions, the opposite holds true for lots of internet customers. Read on to get more information concerning Search Engine Optimisation. SEO And Digital Marketing Today SEO consists of the methods, strategies and also techniques that webmaster uses to increase traffic flow to their internet websites. The majority of web customers hardly ever click via web pages of search results that appear on the second page of Google or other search engines. According to stats published by the Browse Engine Journal (SEJ), 75 % of internet users never ever go beyond the first search results web page. In addition, a research executed by Outbrain located that search is the leading vehicle driver of website traffic. SEO is the only technique adaptable to your website that can increase your website’s visibility online which in turn will produce a higher click through rate (CTR). Organic Search Engine Optimisation Organic Search Engine Optimisation essentially includes any type of processes and also techniques geared to a natural positioning of your website on the top ranking pages of SERP. Some web professionals describe natural Search Engine Optimisation as white hat SEO. Make note that the secret is ranking high on SERPs without paying internet search engine companies for favorable placement. To attain this objective, a web administrator can make use of various strategies including link structure along with evaluating and utilising the suitable keyword phrases, posting articles. It generally takes in between 30 and 180 days for Search Engine Optimisation methods to create tangible results. Black Hat SEO Due to the fact that going organic way takes about six months to start achieving tangible results, some web masters have turned their attention to the highway. They have decided to play the search engine algorithms by applying aggressive, doubtful, debatable as well as sometimes unlawful SEO methods and approaches in order to rank high on search engine results web pages as swiftly as feasible. Unlike organic Search Engine Optimisation, the emphasis of black hat SEO is the formula that determines ratings of the search results. On their part, search engine companies typically penalise and demote sites that engage in dishonest Search Engine Optimisation practices. Exactly how SEO Professionals Generally Achieve High SERPs Right here take a look at the several of the white hat SEO tactics that SEO specialists employ to ensure a website rates high up on SERPs. Search Engine Optimisation Copywriting In easy terms, Search Engine Optimisation copywriting entails to produce web material such as sales letters, short articles as well as blog posts. For this strategy to be effective, such materials need to satisfy particular requirements consisting of very easy to review items, insightful and also one of a kind pieces. The blog site articles and articles containing picked key phrases make the site accomplish a high SERP ranking. Keyword padding is likely to result in a low SERP rank when it comes to Search Engine Optimisation copywriting. This is in addition to alienating website visitors and also material directory sites. Web Link Structure Web link structure is the process of developing and establishing quality appropriate connection to an internet site in order to boost traffic. Online search engine uses complicated and sophisticated formulas to identify the importance and quality of links utilised by a website with the aim to ensure that sites do not spam internet individuals with inappropriate, offensive or unnecessary info. Key Phrase Research It brings out a competitive evaluation of keywords across a particular sector. Additionally, it involves searching for as many relevant website keywords as possible. Why SEO and Digital Marketing Matter Since it delivers quantifiable outcomes, SEO matters. Figures released by Forrester Inc. show that 93 % of all online experiences and actions begin with a search engine. A research study done by Monetate discovered that internet customers, who find e-commerce sites utilising search engines, are much more likely to make an acquisition. To be specific, 56.3 % of sales leads, stemming from internet search engine, view more than one product page, a further 7.22 % add an item to a buying cart while 2.44 % in fact acquire an item. This data reveals that business just can not do without a great Search Engine Optimisation on the internet. It is sensible to stay clear of black hat SEO methods and stick to the white hat Search Engine Optimisation techniques. Search engines often tend to badly penalise sites that advertise black hat SEO. Organic SEO essentially includes any type of processes as well as practices geared to an organic positioning on search engine results web pages. Some internet professionals refer to natural SEO as white hat SEO. As an outcome, some of them determine to transform to hostile, doubtful, debatable, as well as often illegal SEO approaches in order to place high on search engine results web pages as rapidly as feasible. Unlike organic Search Engine Optimisation, the focus of black hat Search Engine Optimisation is the formula that establishes search outcomes ranking. That is why it is sensible to stay clear of black hat Search Engine Optimisation strategies and stick to white hat Search Engine Optimisation approaches. SEO and Digital Marketing Internet marketing methods are transforming as rapidly as the technology that allows them to be possible. In the future, businesses, that will be the most successful, are the ones who comprehend the fluid nature of the online marketing world and also recognise the best ways to properly change for these requirements. The consensus is clear that the 3 most vital areas to focus your marketing methods are mobile advertising, social media advertising and email campaigns. Mobile Over and