The Algorithms of Facebook, Instagram and LinkedIn: What is it and how do you master it?

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Blog, Social Media

An algorithm is essentially defined as a set or rules or processes used to solve a problem or work towards an end result. In terms of social media, an algorithm is a process with which each user’s posts are filtered and shared with others based upon a number of factors such as their online behavior, […]

Facebook ads: What are they and how they can help your business grow

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Blog, Social Media

If you’ve never considering investing in Facebook advertising, there’s no better time than now to do your research and potentially invest some of your marketing budget towards them.  At a glance, Facebook ads can seem daunting but the truth is, the process is really quite simple and narrowed down, to better enhance your marketing strategy. […]