SEO Specialist

As online competitors continue to surface, it is more important to make sure that your website is getting noticed by the search engines so that it appears at a high place within the search results pages. SEO is trend based. This means that while one technique may work great this month, next month it will be necessary to tweak your pages appropriately to work with the next big SEO trend. This is where an SEO specialist comes in. It is therefore imperative to hire a skilled SEO specialist to help you. Anyone who claims to be an SEO specialist must be able to prove his or her skills and knowledge on SEO. There are many aspects SEO that one must be well versed with before staking a claim on being a specialist.

Qualifications of an SEO specialist

Any individual who aspires to be a specialist in search engine optimisation must be appropriately qualified in the field. Technology today has advanced greatly and the SEO specialist must be always at the right pace with the latest technology. There are many types of qualification which an individual needs to pick up to be conferred the coveted title of an SEO specialist. It is not just academic qualification, there are several individual qualifications which must be under one’s belt to be termed a specialist in search engine optimisation. Head knowledge alone does not make one an SEO specialist.


A working knowledge that is effective and impactful would endear one with the coveted title. This SEO specialist must be exposed to the various aspects of SEO in a wide range of business to be able to offer the right SEO solutions to the business. There must be recorded proofs of enhanced business performance, profits, and reputation which are the efforts of the SEO specialist. The spiciest in SEO must be able to display effective results from the solutions recommended to their clients.


Some individuals may specialise in specific areas of SEO as there are many possible facets of SEO that can boost the business. It depends on the skills of the individual. Some may specialise in onsite maps with editing and presenting aspects. Others may specialise in the local directory listing. Many SEO concentrates on achieving the highest listing on major and popular search engines like Google, Yahoo, and Bing. The different skills that an SEO has would boost the web business differently, however, the bottom line remains – high web traffic and high conversion to generate high profits and reputation for the business client.


An SEO specialist may need to be familiar with another related SEO specialist such as the posting of local classified adertisements and local reviews. There are also social network marketing services which are required to make the web business site’s local search friendlier and faster. A higher brand visibility is desired from search engine optimisation to promote a more prominent presence of web business through a high page ranking which an SEO specialist can assist with.

Steps to finding the best SEO specialist for your business needs

Here are four steps to finding the best SEO specialist for your specific business needs:

Determine what you want.

Websites can be at varying search visibility stages and will have different SEO needs. For example, your website might only need to be ranked better on different search engines vs. needing everything from pay-per-click advertising, ongoing SEO maintenance, content creation, SEM (Search Engine Marketing), Social Media Marketing and more.

So before you jump in and try typing the “Best SEO Agency in Adelaide” into Google, you first need to determine what you want out of an SEO campaign. Ask yourself: “What result do i want an SEO specialist to achieve?”. It could be as simple as increasing website traffic by five to ten percent within the next six to eight months. Or your objective might be to build your list of an additional 100 qualified leads over a certain time frame. Having these specific key performance questions answered will help you measure the success of your campaign. But do keep in mind that SEO and SEM are relative where the results your seek can be in direct proportion to the money you are willing to invest. Keeping your exceptions realistic is important, especially when no legitimate SEO specialist can promise result that are out of their control when it comes to how the search engine behave.

Shop around.

Once you’ve determined what you want to achieve, talk with multiple SEO specialist to compare which ones are suitable for your specific business needs. A good SEO campaign is a process that can take from four months to a year to achieve your goals. A good SEO campaign first needs to implement website improvements and then will have a cumulative effect before seeing potential benefits. If an SEO specialist promises high search engine ranking in a fast amount of time, run the other way. No one has the secret to that kind of success unless they were part of the inner circle working at Google. A good SEO specialist should show interest in your business and what you want to achieve with his or her help. Have the expectation they are working as an extension of your current in-house team- someone who is readily available to answer your exploratory questions and provide regular status updates.

Check references & past performances.

Past performance can accurately predict the future and what the SEO specialist can do for your business. If they have had considerable successes helping similar industries to your, then they will have no trouble helping you. An ideal way to check on potential SEO’s credentials is to ask their former and current clients directly. Find out how effectively the SEO campaign worked and what kind of guidance suggestions he or she provided throughout. A good SEO specialist should not only solve long-term problems but also be accessible to answer any questions you might have.

Ask about their story.

Knowing the personal story of the SEO specialist can help you greatly with determining whether they will be a good fit for you and your business. Ask them about how they became a Google partner or what their proudest achievement is. Even ask about their best or worst clients and how they handled difficult clients. It’s much like hiring a potential employee – you need to decide from the “job” interview, not just from their impressive-looking sales page or the number of Facebook likes they have. Hiring the right SEO help is crucial to your business success. Follow these guidelines to help you find the best person or SEO specialist that will help your achieve your goals.