Search Engine Optimisation

Search Engine Optimisation can be defined as a project managed process that aims to promote a website’s position towards the top of the search results for particular keywords. Search Engine Optimisation is a process to optimise the website as per guidelines of the search engines. It describes the process of getting a website or a web page to the top of a search engine’s unpaid ranks list. The science behind it is clear-cut, even for those of us who consider ourselves technical novices: the higher up you are in, say, Google’s ranks, the more likely people are to click on your web page and buy your product.

A measure of Search Engine Optimisation (SEO) is usually demonstrated by an increase in a website’s organic traffic. The use of this metric is based on the assumed correlation between an increase in website traffic and an increase in direct sales. The search engine optimisation is further divided into On-Page optimisation and Off-Page optimisation. The On-Page Optimisation is the term used for the activated which are performed on the website. There are several activities which are counted in this. Some of the most vital activities are page title, meta description, and meta keywords. These three elements are very important as they attract the bots during the searches. They provide information about the web page to the bots. Apart from this, there are several other activities which come under on page optimisation. Some of these are image tagging, content optimisation, keyword tag-lines.

The Off-Page optimisation involves those activities which are performed on other platforms. The most common activity involves this link building. In this, the content is spread on several other platforms along with the links attached. This activity helps in enhancing the associated links to the website which in turn results in better ranking and visibility.

The Concept of Search Engine Optimisation (SEO)

Generally, people visit a website to find out information according to their need. But if they did not find the right content, they became trusted and immediately click away from the site. So it is important to draw their attention and bring them back a maximum number of times. The website is built up with a proper target and quality content. it fulfils user’s needs as well as improves the rank position in the search engines result list. Search engine optimisation (SEO) is the process of improving the number and quality of traffic to a website from search engines via a natural listing for targeted keywords. Search engine optimisers help in building a website such that it can be found easily to search engine crawler with relevant keywords. Search engine optimisation helps the website designer to get a top ranking position in search result list, attract more online visitors and finally improve the marketing capability of the site.

Why is Search Engine Optimisation (SEO) Mandatory

In order to improve the ranking visibility of your website, it is mandatory to optimise it as per search engine guidelines. What exactly is search engine optimisation? It is a process to optimise the website as per the guidelines of the search engines. The search engines like Google, Bing, Yahoo, etc. have predefined some guidelines according to which your website needs to be optimised. The search engines have done this in order to provide relevant information to the users. So, the process of optimising the website as per the guidelines of the search engine is known as Search Engine Optimisation.

Search Engine Optimisation Technique

Basically, three techniques for search engine optimisation are there.

  1. Directory Submission: It is the important technique in Search engine optimisation to create in coming links to a website through indexed page and category.
  2. Keywords Generation: All search engine optimisation needs some words to elaborate information based on these words. Keywords should be of your organisation on the subject. This process can be proceeding by different online tools like word tracker, Yahoo keyword selector tool, Google Adwords.
  3. Link Exchange: To start up any website for any business we need reciprocal link exchange with other websites. It is the procedure to get link from other website and other website get links from your website.

Tools for Search Engine Optimisation

Search engine optimisation tools are the operators that optimise the search engine functionality. The basic tools of search engine optimisation are:

  1. Keyword Tool: This includes keyword research tools, keyword density analysis tool, and competitor analysis tool. It can be used for website classification and regulate keywords deployment column e.g. keyword selector tool, keyword external tool.
  2. Link Too: These tools include link popularity spider simulator, by which ranking of a website can be increased.
  3. Usability Tool: This tool test pages display effects in different resolution, different operating system, and different browser. These included HTML and CSS validation, Firefox extension, and Page speed test.
  4. Keywords strategy: When choosing keywords, it must be related with products, area, and service.
  5. High duality incoming link: Submit the website to search engine directories, and find websites to exchange links.

Criteria For Site Optimisation

For a new website to be optimised for the given keywords, it needs to have some technical issues checked:

  1. Meta descriptions or Metadata keywords.
  2. Keyword analysis.
  3. Title Tags.
  4. Page content.
  5. Headlines Tag.
  6. URL structure and domain.
  7. Image Tag.
  8. Page Load time.
  9. XML site Map.
  10. Meta data using schema.
  11. Site map.
  12. Robot.txt.
  13. 404 error.
  14. Duplicate contents.