With over 690 million active monthly users, LinkedIn has grown to be the world’s largest professional social media platform. LinkedIn provides businesses with the opportunity to market their products and services and connect with other business professionals across...
As much as we all love to utilise free advertising on social media, it can be challenging to obtain visibility. Your competition is much greater with organic advertising and essentially you need to work much harder to have your posts seen. Facebook ads are an ideal...
Since its inception in 2016, Tik Tok has rapidly evolved to be one of the most frequently used social media apps by Generation Z. If you haven’t yet heard about Tik Tok, it’s only a matter of time before you find yourself stumbling across a viral Tik Tok post, with an...
Australians are spending almost 6 hours a day on the internet, with almost two hours spent on social media. As marketers and business owners, it’s important to take this into account and adapt your business accordingly. Utilise social media and invest time into...
Prior to the introduction of social media platforms, brands with a solid marketing budget would often pay celebrities large sums of money in order to endorse their products or services. Today influencer marketing has changed drastically as businesses now use everyday...
An algorithm is essentially defined as a set or rules or processes used to solve a problem or work towards an end result. In terms of social media, an algorithm is a process with which each user’s posts are filtered and shared with others based upon a number of...
