5 REASONS WHY WEBSITES MAY LOSE GOOGLE RANKINGS

5 REASONS WHY WEBSITES MAY LOSE GOOGLE RANKINGS

When our Google rankings drop, sometimes we can’t help but panic and frantically investigate to determine why this has occurred. Google rankings can fluctuate for a number of reasons which we need to adapt to in order to regain our top rankings. No matter how long you...
WHAT CONTENT SURVIVES GOOGLE ALGORITHM UPDATES

WHAT CONTENT SURVIVES GOOGLE ALGORITHM UPDATES

Google Algorithm updates aren’t always predictable and as SEO specialists this is something we have become accustomed to. One of the best tips we can share with you is to always expect the unexpected and always be as prepared as you can possibly be for the next Google...
5 MOST COMMON SEO MISTAKES & HOW YOU CAN AVOID THEM

5 MOST COMMON SEO MISTAKES & HOW YOU CAN AVOID THEM

As digital marketing specialists, we encounter many websites which demonstrate poor search engine optimisation qualities. More often than not, this is as a result of business owners hiring inexperienced SEO specialists or they have attempted to enforce their...
KEYS TO CREATING A SUCCESSFUL LINK BUILDING STRATEGY

KEYS TO CREATING A SUCCESSFUL LINK BUILDING STRATEGY

Link building is imperative when devising a strong SEO strategy. If you’re outlaying money for SEO and not seeing any results, or perhaps your website traffic and search engine rankings are decreasing, it could be as a result of poor-quality links. Good links can...
WHY SEARCH SHOULD BE TOP OF MIND IN A POST-COVID WORLD

WHY SEARCH SHOULD BE TOP OF MIND IN A POST-COVID WORLD

Since the first initial outbreak of COVID-19, the number of people conducting online searches has risen drastically. With many businesses forced to close temporarily and faced with an uncertain date of return, many were forced to rethink their entire marketing...