In 2020, businesses have had to rethink their marketing strategy as a result of COVID-19 and take their products or services online. Search engines play a vital role in how much traffic is directed to a website. For consumers, search engines are an incredible tool...
Prior to the introduction of social media platforms, brands with a solid marketing budget would often pay celebrities large sums of money in order to endorse their products or services. Today influencer marketing has changed drastically as businesses now use everyday...
When talking SEO strategies, you would have most likely heard the terms ‘on-page’ and ‘off-page’ SEO. If you have employed a SEO specialist to take care of your SEO for you, you may have heard the terms used quite frequently. Each strategist will work differently in...
An algorithm is essentially defined as a set or rules or processes used to solve a problem or work towards an end result. In terms of social media, an algorithm is a process with which each user’s posts are filtered and shared with others based upon a number of...
2020 has turned out to be a year which most of us were certainly not prepared for. No one could have anticipated just how detrimental the COVID-19 pandemic would be for our health our and economy on a global scale. Society as we know it has never endured such an...
Search engine optimisation is a crucial factor for business owners when devising a strong marketing strategy. Because really, what is the purpose of investing time and energy into content if it isn’t going to be seen. Or even having a website if no one is clicking on...
