Since the first initial outbreak of COVID-19, the number of people conducting online searches has risen drastically. With many businesses forced to close temporarily and faced with an uncertain date of return, many were forced to rethink their entire marketing...
As much as we all love to utilise free advertising on social media, it can be challenging to obtain visibility. Your competition is much greater with organic advertising and essentially you need to work much harder to have your posts seen. Facebook ads are an ideal...
If you’re on the quest to boost your search engine rankings and can’t seem to hit the first page for your desired keywords or phrases, you might be missing out on a few key SEO techniques. Did you know 0.78% of Google searchers click on results from the second page....
Since its inception in 2016, Tik Tok has rapidly evolved to be one of the most frequently used social media apps by Generation Z. If you haven’t yet heard about Tik Tok, it’s only a matter of time before you find yourself stumbling across a viral Tik Tok post, with an...
Google’s SEO guidelines play a vital role in the optimisation of your website. SEO specialists and website developers use these guidelines as a code of conduct and adhere to these areas in order to achieve good rankings. Google makes frequent changes to their...
Australians are spending almost 6 hours a day on the internet, with almost two hours spent on social media. As marketers and business owners, it’s important to take this into account and adapt your business accordingly. Utilise social media and invest time into...
