Since it’s inception in 2016, Tik Tok has rapidly evolved to be one of the most frequently used social media apps by Generation Z. If you haven’t yet heard about Tik Tok, it’s only a matter of time before you find yourself stumbling across a viral Tik Tok post, with...
Google’s SEO guidelines play a vital role in the optimisation of your website. SEO specialists and website developers use these guidelines as a code of conduct and adhere to these areas in order to achieve good rankings. Google makes frequent changes to their...
Australians are spending almost 6 hours a day on the internet, with almost two hours spent on social media. As marketers and business owners, it’s important to take this into account and adapt your business accordingly. Utilise social media and invest time into...
In 2020, businesses have had to rethink their marketing strategy as a result of COVID-19 and take their products or services online. Search engines play a vital role in how much traffic is directed to a website. For consumers, search engines are an incredible tool...
Prior to the introduction of social media platforms, brands with a solid marketing budget would often pay celebrities large sums of money in order to endorse their products or services. Today influencer marketing has changed drastically as businesses now use everyday...
When talking SEO strategies, you would have most likely heard the terms ‘on-page’ and ‘off-page’ SEO. If you have employed a SEO specialist to take care of your SEO for you, you may have heard the terms used quite frequently. Each strategist will work differently in...
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