When our Google rankings drop, sometimes we can’t help but panic and frantically investigate to determine why this has occurred. Google rankings can fluctuate for a number of reasons which we need to adapt to in order to regain our top rankings. No matter how long you have held a top ranking on Google, it’s important to understand that your rankings can still change, at any minute of the day. This is why it benefits website owners to understand the reasons behind the variation of Google rankings in order to overcome them. Read our 5 reasons why websites may lose Google rankings.

1. TOP RANKINGS ARE NOT PERMANENT

The top positioned websites in Google search results will always fluctuate. This isn’t a permanent position and you will often find your competition will outrank you from time to time, as will you outrank them. It’s very rare for a website to hold a first, second or even third position for a greater period of time without seeing any changes. This is perfectly normal and does happen from time to time. You can certainly regain these rankings provided you have not been penalised by Google for disobeying Google’s guidelines.

2. THE INTERNET FREQUENTLY CHANGES

Another factor to consider is how temperamental the internet itself is. New websites appear on a regular basis, websites change, new links appear and disappear. New content is frequently uploaded to websites, current content is always updated. There are always changes website owners need to monitor and be aware of. With these changes, brings forth changes to search engine rankings and which websites become visible.  If you are noticing a drop in your rankings, it’s crucial to stay on top of your SEO and ensure you are always implementing positive SEO techniques.

3. THE GOOGLE ALGORITHMS CHANGES

We mention this time and time again due to the fact that Google’s algorithms are the basis with which all websites are ranked. It’s imperative website owners educate themselves on the algorithms and stay current, knowing all the latest updates. If you are not adhering to these changes, you could see your rankings drop and potentially even be penalised. Majority of Google’s algorithm guidelines relate to enhancing the user experience and providing your audience with value. Your drop in rankings could often be as a result of a new update to the algorithm and can be resolved by making necessary changes listed in Google’s SEO guidelines.

4. WHAT PEOPLE SEARCH FOR CHANGES

Search trends will always change, and this is one of the biggest influencers which determine search engine rankings. What’s common for people to search now might not be relevant for web searchers in six months’ time. In order to maintain your top-ranking positions, you must have a good understanding of what people are searching for within your industry at that moment in time. Those who lose their top search rankings are those who fail to make changes according to the search trends. You may need to alter your keywords in order to reflect the searching trends.

5. NEGATIVE SEO CAN IMPACT YOUR RANKINGS

Negative SEO can significantly impact your rankings and even worse can result in your website being penalised.  Negative SEO can refer to a number of circumstances such as bad blog comments, poor website performance, broken links or images or duplicate content. Search engine crawlers specifically look out for negative SEO and will penalise websites accordingly, resulting in a significant drop in search engine rankings. Remember to always maintain your SEO and make changes where necessary to avoid being penalised for negative SEO.

When analysing search engine rankings, it’s important to understand the fluctuations of Google rankings. The greater understanding website owners have as to why these changes occur, the greater equipped they will be at reacting to them and regaining their top position rankings.   If you observed a drop in your Google rankings and need assistance, speak to the SEO experts at DGreat Solutions today.