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The steps involved in developing website design from design to branding, are many, but your search optimisation strategy is vital. it is important to consider your SEO strategy before even starting your website. Ideally, you want your website structure to be developed based on your SEO strategy. By preparing a SEO strategy, it will save you from face struggles such as web development, content formatting and design, driving traffic to your website and more.

Here are some popular options to read more about SEO strategy and website design, however let’s get straight into the steps to developing your SEO strategy for your new website

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1. Pick the right domain name for your new website 

Domain names have a direct correlation to SEO equity, so aligning your brand name with your domain name is essential. When you start a new domain, you’re starting your SEO campaign from scratch.

So how do you find a domain name? You can get a free assessment here

 

2. Select a website hosting service that offers high speed 

Domain names have a direct correlation to SEO equity, so aligning your brand name with your domain name is essential. When you start a new domain, you’re starting your SEO campaign from scratch.

I personally recommend Stack as this is a most favourable hosting service for its 100% service uptime, increased speed loading, and responsive support. Did you know that 1 in 4 visitors would abandon a website that takes more than 4 seconds to load? Crazy right? This is why one of the reasons why you should have a excellent web hosting provider within your SEO strategy.

 

3. Set up google search console for your SEO strategy 

Google search console provides analytics such as;

  • Organic keywords that bring in website clicks
  • Average click through rate (CTR)
  • Sitemap submission
  • Crawl and index errors
  • Page performance
  • Page speed issues

Just to name a few!

 

 

Before doing this though, make sure that google search console is verified for your website, so that its data can start collecting. You have a few options for doing so where it can be outlined here.

 

4. Analyse and study your SEO competition

After finishing the essentials for your website, you will need to analyse the competition. When you analyse your competitors, you should consider the following:

How is your competitor similar to yours?
How is it different from your company?
What keywords are they already ranking for?

You can read more about choosing the most effective strategies here

 

5. Do research on what keywords to use and create your own keyword map for SEO strategy 

Your SEO strategy revolves around keywords, since they link search queries with your content in the SERPs. The core functionality of google’s search engine is to identify and provide the most relevant content to users according to the keywords used in search queries, otherwise known as search intent.

For example, let’s say you live in Adelaide and you want to find an SEO agency, so you Google “SEO Adelaide” something similar to the image below pops up although It can vary based on your search history and IP address depending on where you’re located.

 

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