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SEO Strategy | An easy 5 step guide to developing your for your new website

SEO Strategy

The steps involved in developing website design from design to branding, are many, but your search optimisation strategy is vital. it is important to consider your SEO strategy before even starting your website. Ideally, you want your website structure to be developed based on your SEO strategy. By preparing a SEO strategy, it will save you from face struggles such as web development, content formatting and design, driving traffic to your website and more. Here are some popular options to read more about SEO strategy and website design, however let’s get straight into the steps to developing your SEO strategy for your new website Website design Adelaide SEO Adelaide Social Media agency 1. Pick the right domain name for your new website Domain names have a direct correlation to SEO equity, so aligning your brand name with your domain name is essential. When you start a new domain, you’re starting your SEO campaign from scratch. So how do you find a domain name? You can get a free assessment here 2. Select a website hosting service that offers high speed I personally recommend Stack as this is a most favourable hosting service for its 100% service uptime, increased speed loading, and responsive support. Did you know that 1 in 4 visitors would abandon a website that takes more than 4 seconds to load? Crazy right? This is why one of the reasons why you should have a excellent web hosting provider within your SEO strategy. 3. Set up google search console for your SEO strategy Google search console provides analytics such as; Organic keywords that bring in website clicks Average click through rate (CTR) Sitemap submission Crawl and index errors Page performance Page speed issues Just to name a few! Before doing this though, make sure that google search console is verified for your website, so that its data can start collecting. You have a few options for doing so where it can be outlined here. 4. Analyse and study your SEO competition After finishing the essentials for your website, you will need to analyse the competition. When you analyse your competitors, you should consider the following: How is your competitor similar to yours?How is it different from your company?What keywords are they already ranking for? You can read more about choosing the most effective strategies here 5. Do research on what keywords to use and create your own keyword map for SEO strategy Your SEO strategy revolves around keywords, since they link search queries with your content in the SERPs. The core functionality of google’s search engine is to identify and provide the most relevant content to users according to the keywords used in search queries, otherwise known as search intent. For example, let’s say you live in Adelaide and you want to find an SEO agency, so you Google “SEO Adelaide” something similar to the image below pops up although It can vary based on your search history and IP address depending on where you’re located.

4 reasons why you need to invest in Ecommerce Website Design 

4 reasons why you need to invest in Ecommerce Website Design

Website design does not only refer to the font, images and style you choose for your website but also, the usability, navigation and page speed. These are only some of the important elements that sit under the umbrella of Ecommerce Website Design. Many businesses do not bother putting any effort or invest in a good web design, creating it generic and weak, claiming it as “unnecessary”. This is far from the truth. Website Design is an important key feature of your business, your online presence and is a massive on-page seo ranking factor. We have come up with 4 of the many important reasons as to why investing in website design is extremely important for the sake of your business. First impressions are everything When a consumer first clicks on your website, it only takes a visitor seconds to form an impression of your brand and  they have high expectations. They will judge your business from presentation and layout to information and accessibility, which are all important key features to a successful site. If consumers visit your site and are met with generic, outdated and unappealing content, that will cause your website to perform negativity. Web design impacts how your audience perceives your brand and whether they can trust your business to provide them with the products or services they are searching for. A good web design helps keep traffic and leads on your page and can motivate that call to action through creative content. It is important for your website design to be customer orientated from the very start of the home page to give your brand a good reputation with your potential customers. 75% of users make judgments about a company’s credibility based on visual design alone, so making the visual content, creative and customer orientated could be the make or break for your brand’s  impression and reputation with your consumers. It aids your SEO strategy Ecommerce Website Design elements are not only measured and judged by consumers but search engines as well. Search engines will monitor the content, layout and structure of your website and will make a decision on whether your website is good enough to receive a better ranking than other websites. This then negatively impacts your SEO strategy and organic performance. Without a positively performing SEO strategy, your ecommerce business will be struggling to compete for any traffic in your industry and can be detrimental to the business you built. So, your website has to not only pass the user-friendly test as well as the SEO-friendly test in order to be an optimal site with good rankings and traffic flow. Without taking these into consideration, your ranks will decline and when your ranks go down, your competitors’ rankings go up, which brings us to our next point. You’ve got competition The online world is competitive and no matter what sort of business or services you provide, you’ve got competition. To survive in your industry, you need to stand out and be on top of your competitors. Your competitors may have caught on to the fact that web design is a significant strategy to increase positive performance on their website and taken advantage of this. In order to stay one step ahead of the competition, you need uniqueness to stand out, monitoring your competitors and having a website design that contains beneficials elements that your competitors don’t, presented in a unique, user-friendly way is a step in the right direction. It is important to monitor what sort of strategies your competitors are currently using, this helps you identify what your business may need to invest in, in terms of Website design and SEO strategies. Friends close, competitors closer! Consistency is key Having a consistent, user-friendly website design, gives your business a better reputation. When building leads or opportunities for potential sales, you want your customers to recognise your brand and get familiar with who you are to generate brand awareness. By using consistent on-page SEO, formatting, fonts and overall design, you’re creating a brand profile for your consumers to form connections with. By building consistency in a professional manner, you’re building your business’s reputation as a trustworthy, reliable website. That way consumers can recall your brand with a positive user experience which then benefits your website. Design chaos or genericness can cause your brand to be unidentifiable to customers, decreasing your rankings and potential traffic to your site. Your website can make a significant difference between your businesses success and failure. If you’ve noticed your website design is not up to scratch, or your SEO rankings are not performing to your expectations, reach out to us at our local SEO agency, DGreat Solutions and let us know your concerns. Our professional SEO and website design specialists are qualified and can guarantee a better success rate to optimise your website. Give us a call on 1300 955 184 or fill in our free, no obligation quote form.

Is your website generating sales for your business? This might be why it isn’t!

Is your website generating sales for your business? This might be why it isn't!

We are going to be covering three topics in this. Improving your website page load speed, improving your mobile friendliness and having a clear call to action. When you combine all three of these you will have yourself a very high converting website. Obviously, results depend on the industry and other aspects of your business, But in terms of increasing your websites conversion rate, these are the three major aspects of that. Improving website page load speed Slow speeds kill conversions. If your website takes more than 3 seconds to load, you will lose almost half of your visitors before they even get to your website. This is obviously a massive deal if you are using your website as a means of getting leads or customers. Another study shows that for the customers that do stick around after the 3 seconds mark, up to 79% of customers said they wouldn’t return to the site because of poor performance. Optimise Images Images play a huge part to websites. They allow you to showcase your services or products and allow the customers to see what you are selling and get a feel for your business. Your website should have nice images, but you have to make sure they are optimised correctly. I’ll give you an example; Your website probably has images taken with either a proper camera or just your smartphone, generally speaking, the resolution of these is anywhere between 2000×2000 to 4000×4000. Which probably look great, but the website itself is usually only displaying these at 100×100 to 400×400. This can massively slow down your load times because when a customer comes to your website, that page is essentially downloading all of those images for the customer to see. This can really add up depending on the number of images. Make sure you go through your images and optimise them! Use a simple website design Simplifying the design of your website can increase your site speed. One of the reasons for this is because it reduces the number of HTTP requests your website needs to make to load the page. A HTTP request is made for all the different elements that make up your website, this includes, JavaScript, CSS and image files. When you reduce the amount of “stuff” on your website, the number of requests go down which will cause your page load speed time to decrease. A more simple website design has been proved to convert better than their visually complex alternatives. When too much is going on, customers tend to get confused or overwhelmed when trying to find out simple information. This will potentially cause them to leave the site to find out information elsewhere, or even worse, go to your competitor’s website. A simple design allows the customer to find what they are looking for quickly and efficiently without wasting their time. Enable caching Most customers don’t purchase or call up on their first visit to your website. They might be at work or in the middle of doing something else while on your site. That or they may just be researching their options for the particular service or product you provide. If you enable caching, you can massively reduce the page load time for repeat visitors. When you enable caching on your website, the visitors will store elements from your website on their hard drive, known as “Cache”. The next time they come to your website, their browser can load the page without needing to re-download all the elements, and as mentioned in step 2, decreases the HTTP requests. Which decreases page load speed. Improve Mobile Friendliness Its no secret that everyone has a mobile phone, so your website NEEDS to be optimised for them. If you haven’t changed your website since you first made it, then you need to make sure that when you do update it (You need to asap) that you consider the following tips Im about to share with you. Another massive change that happened pretty recently, is that Google changed its search algorithm so that mobile websites are indexed before desktop. This is bad news for desktop only websites as if you don’t have a mobile optimised website they will actually lower your ranking to make room for the ones that do, this might explain why your organic search traffic has dropped significantly Optimize for touch screen One of the biggest differences between your normal desktop website and mobile websites is that the visitors will be using the touchscreen and not a mouse to browse around. People are used to swiping and pinching in and out to zoom, so you need to make sure the website is interactive and respond the way people expect it to. Choose the font sizes All too often I see websites with either way to big of fonts that barely fit on the screen or it is far too small and you spend all your time zooming in and out. Make sure that you test your website on multiple different phones with different size screens to ensure everything is easy to read and actually fits on the screen! Don’t have too many popups The last thing people want is to have to try and click the tiny little “x” to close a popup or try to navigate around something trying not to trigger a popup. Nowadays people seem to have a bunch of different popups trying to get an email on their website expecting people to either fill out a form or click on it to buy something else. Keep it simple and clean, make that information part of the page if it’s so important. You can usually get away with having email popups, chat boxes and alerts on the desktop version because it doesn’t take up to much screen real estate. But on mobile, you have to make the most of room you have. Having a clear CTA (Call To Action) Having a clear call to action is probably the most important and directly related

5 Things You Must Do To Grow Your Business

Grow Your Business

This is an interesting time of the year – a time of Thanksgiving and celebration. For many entrepreneurs, this can be a time of frustration and panic if, in fact, you have not reached your goals for the year? What to do? My intention, with this article, is to provide you with hope and information that you can apply today – to get your business where you want it to be! All you need is the sincere desire to make things happen (you have to be hungry!), believe in yourself and your products/services, and a commitment to take action. 1. Create a realistic and achievable plan. We all set goals. Many of us don’t achieve them. Why is that? When setting business plan/goals, one should keep them more short-term and achievable, which in the end will lead to success and the realisation of long-term aspirations and dreams. Thus, a realistic and achievable plan needs to involve factors that are under the control of the planner. To reach the realisation of any business plan, it is important to include the amount of time and effort that is put into the project as well as Search Engine Optimisation for your website. It is important to make your website visible and known among the masses. This can be done through Search Engine Optimisation of your website as well as Web Pages. The most important ingredient of any business is marketing. It is only when people are aware of your products and services they will be induced to buy or opt for it. SEO is the method used by SEO specialist company to strategise your website and web pages in such a manner that is visible on most of the search engines and that also at the top level. 2. Build a strong, enthusiastic and dedicated team. Every business has to go through many risks to achieve the best possible outcome. Every outcome is based on the performance of the core team. A high-performance team is your company’s last line of defence when it comes to the success of your business. You can still be a leader along with having a great team, but having a well-balanced, dedicated group that is willing to get things done and clock in on the time clock to do it makes for higher odds of success. Your role as a leader is to build the right high-performing team and to gather their talents around you. No executive alone can achieve much without a solid team around him or her. You cannot afford to have the wrong people on the team. Start building your team by judging people who will fit the best on your team. Then develop a plan to move the right people to the perfect positions, without impairing the performance of the overall team. To build a strong team performance and to move in the right direction, you need the employee’s goals and incentives laid out to where both parties can identify them. Introduce performance measures and promote team collaboration. 3. Build a strong online presence. Developing a strong online presence is recommended if you have your business on the internet. The reason for this is simply: the more recognisable you are, the greater your effectiveness will be, makes sense? Now establishing a strong web presence will only work in your favour provided your online reputation is a positive one. Build a Website Though this one is obvious, there are still many business owners who find web design a daunting process. But building one is simply straightforwards even if you are not familiar with a programming language, you can opt to hire a developer to design a website for you. Get SEO Specialist You have your goals set and a website in place, but this won’t be enough considering the competition online. If you don’t do something about it, your web page will be drowned in a sea of content online, and this is where you need SEO Specialist. If you are worried about not being and expert in this field, it is okay. You can seek help from SEO Specialist like DGreat Solutions. With excellent SEO, you will have the chance to take your website (and your business in general) from zero to the top of Google. It is also important that you understand the basic SEO specialist practices so you can make all your efforts more rewarding. Social Media This one is a mist if you want to build a strong online presence. Social media will greatly help to improve your chances of generating more revenue and building customer loyalty. With social media, your audience, potential customers, and interested parties would be able to engage channels that play a significant role in their lives. Be Consistent and Give Value Always bear in mind that deciding on making one habit can help you move towards your goal, so be sure that you do it every day. Whether it’s blogging, social media, or whatever it is, just do it consistently. At the same time, be sure that what you provide to target your market is something of great value. 4. Be Dedicated To Giving Your Customers The Best Experience A key characteristic of a successful business is its ability to give clients what they need in a way that keeps them coming back for more. The concept seems easy enough, but how does one go about doing it? There is a lot to consider when providing for a client: not only do you have to keep the needs of your sales leads in mind, but you also have to know the limits of your company and your sales associates. It’s a lot to think about for just one customer, isn’t it? Not really. People become lifelong customers for very simple reasons – respect, commitment and understanding. Offer these basic human needs to customers and they will come back for more. 5. Think BIG Success is a state of mind. Our tangible achievements, goals reached, certificates earned,

Melbourne vs. Sydney: Tailoring Website Designs

What Makes a Website Designed for the Melbourne Market Different from Website Designed for the Sydney Market?

Website localisation is a proven method for increasing sales revenue from local customers in both the B2C and B2B space. Regardless of whether your company targets only local customers, or a combination of both local customers and national customers, you are probably leaving money on the table in the form of lost sales revenue, if you don’t invest in designing a localised website. If you are looking at website design Melbourne based companies will face common challenges with website design Sydney firms also face. But there are also some differences that will be unique to each area. What is Website Localisation? Website localisation is a term that covers two distinctly separate concepts. These are design localisation and content localisation. These can be defined thus: Design localisation – here we are talking about the actual look and feel of the website. Localised websites are physically designed to connect with local customers. When a local customer visits a localised website, they will instantly relate to the colors, graphics and overall theme of the site. Content localisation – here we are talking about the actual words, images and other types of content such as video that has been published on the site. This content is developed to leverage the value of localised keywords. This results in search engines such as Google returning the site higher in search results for local searches. By combining these two concepts as part of a web development project, a company opens the door to the potential for increased local site traffic, and thus increased local revenue and better conversion. Localised Website Design Melbourne Considerations When considering website design Melbourne companies face a challenging situation. On the one hand, Melbourne, as the Capital City of Australia, is a targeted rich environment when it comes to seeking local customers. However, this makes it incredibly difficult to actually design a site that will be visually appealing, and connect with the entire population of Melbourne. We can leverage certain design ideas such as incorporating well-known Melbourne landmarks as part of the graphical content of the site, such as Melbourne Cricket Ground and Melbourne City Center. However, even though these sites may be instantly recognizable to many Melbourne residents, they may not necessarily connect with everyone. The large population of Melbourne is diverse and made up of many sub-communities. Content wise, creating localised site content for Melbourne is relatively easy. Almost every type of company will be able to find news, information, and events taking place in Melbourne that fit with their products and services. This makes coming up with localised content themes for use in content marketing campaigns very easy. Localised Website Design Sydney Considerations Creating a website design for Sydney companies can be used to develop a better local image is a little simpler form than Melbourne. The Sydney skyline is one of the most instantly identifiable in the world. Additionally, Sydney Harbor is central to life in Sydney, it sets the entire vibe for the city. Therefore, creating a website theme and design which connects with local Sydney residents is simpler to achieve than it is in Melbourne. Put simply, Sydney has a much more easily defined identity than Melbourne. An identity that most residents already connect with. We just need to design a local website to incorporate this identity. Once again, creating localised content for a website designed for Sydney firms that are aimed at driving local traffic is also quite simple. As with any large city, there will be plenty of events and news occurring that almost any company will be able to find a common theme with some of them, to use as part of their ongoing content marketing efforts. Localised Website Design. Melbourne versus Sydney. Final Thoughts Even though website localisation has proven to be an effective way to attract more local customers, it can also have a detrimental effect for companies that also sell nationally or internationally. In these cases, it is often considered best practice to develop separate web pages. Some that target only local customers, and some that are suitable for a much wider national or international market. By designing and developing a website in this fashion, it gains the benefits of being optimized for the local market, but not at the exclusion of attracting visitors and potential customers from much further afield. In effect, giving the best of both worlds, with no limits or restrictions at all. DGreat Solutions has been developing fully localised website designs for the Sydney and Melbourne areas since 2014. We have the skills needed to tackle any web development project. Our team has the internal skills that ensure that every project we tackle, results in exceptional results every time.  

How to Design a Website

How to Design a Website

How to design a professional website? Such a simple question, but one with an incredibly complicated answer. Are we talking about the technical side of things? The functional side? Or simply the overall look and feel of the site? A full answer to each of these facets of the question could easily fill a book. For the purpose of this short post, we are going to be taking professional website design to mean the actual theme or template of a website. Why is a Theme or Template Important? Fortunately, this question is much easier to answer. Visit a site such as Amazon or eBay and from the very first glance, you know what type of site it is, and what it is for. There is no need to even read a word of the text as the physical design, template and layout of the site get this message across straight away. Therefore, if we extrapolate this concept out a little, we could say that it is entirely beneficial if the website design of your company instantly tells people who your company is, and what it does quickly and simply. What Website Design Template Should Your Business Use? Obviously, the answer to this particular question is going to depend on each individual company and the types of product and services they sell. It is probably better to give a list of things that any website design template you are considering will need to contain. The color scheme should fit your company’s brand colors. The logo and other unique graphics should use your company’s branding. The overall design and graphics used should fit the types of products and services your company sells. The design and feel of the website should fit with the main visitor personas you target as sales prospects. These are the basic considerations when trying to come up with a workable website design. However, the situation is more complicated for firms that want to create a website design that appeals to local customers. In order to demonstrate this more clearly, let’s take a look at some of the ways that site design has been tackled on the Gold Coast in Australia. Website Design that is Commonly Used in Gold Coast Australia The Gold Coast of Australia is a good region to use to demonstrate how localised website designs can connect with local people more effectively. Let’s take a step back here and think about the overall image of the Gold Coast. What do you think of first when you think about the Gold Coast? It’s probably something like golden beaches, azure sea, and a hedonistic vacation lifestyle. If we take a look at websites that target the Gold Coast, what do we find? Many of them will use a backdrop that carries the sun and sand theme forward. Think blue skies, golden sands and more importantly a high-quality lifestyle. And in this last phrase, we find the true way that Gold Coast website design often connects with local residents. By connecting with their visitor’s idea of the Gold Coast. Private boats moored at luxury marinas, great restaurants, and hedonistic nightlife. These website designs connect with the wants and desires of their visitors. Less About Marketing and More About Psychology Let’s try and explain the last part of the previous section a little more fully. Why do many people choose to live on the Gold Coast? For many, it is because they see it as a place where they can live, that will improve their lives. Better scenery, more fun, nice weather etc. But there is another reason. For some people, it is all about aspiration. They feel that if they are living the full Gold Coast lifestyle, then they have made it. They are wealthy and affluent. By designing a website that appeals to both of these sides of the equation, we bring in the possibility of connecting with a very wide range of local residents on the Gold Coast. To do this, we design a website that instantly fits with both of these customer personas. For the Gold Coast, this means making the website equate to a high-quality lifestyle, surrounded by amazing beaches and blues seas. This is in effect, the brand image of the Gold Coast. Therefore, we develop a localised website that has parity with this brand image, and therefore leverages the psychological effect of connecting with people who are already sold on the Gold Coast band. DGreat Solutions is a web development company that has been delivering professional ecommerce website design and development services in Australia since 2014. We have the internal skill set to deliver top-rate results, delivering fully functionaly and attractive sites that are great at converting visitors into customers.

Difference Between Website Design in Perth and Website Design in Adelaide

Difference Between Website Design in Perth and Website Design in Adelaide

For companies that primarily serve customers in their local community, it is important that their website design appeals to people within those communities. If we consider both Perth and Adelaide, we know that these two cities are very different. They look different, they have a different vibe, and they have unique communities. So, to put things simply, when it comes to website design Perth needs a different approach than Adelaide if you intend to attract predominantly local customers. The Importance of Localisation As mentioned above, the design, look, and feel of a website designed to sell into a local community needs to be fitting. However, there are more reasons why developing a localised website is important. One of the main reasons we develop a localised site, and more importantly, populated it with localised content, is to attract more local visitors. Consider for a moment that search engines such as Google always try and match people with the best results for their search query. They also collect lots of data from their users, including their location. So, when somebody in a part of Australia such as Perth or Adelaide, searches for let’s say a website design Adelaide or website design Perth, Google will try and return local companies highest in search results. By making sure your website fits local search criteria, you can attract more visitors, and hopefully turn more visitors into paying customers. Designing a Website Specifically for Perth Australia When it comes to website design Perth presents a bit of a challenge. Perth is a huge city, with many different sub-communities. It is almost impossible to design a site that is going to appeal visually to everyone in each of these communities. However, we can still localise a website design for Perth in ways that will attract more visitors searching for your business niche around Perth area as mentioned above. And of course, if you know that your main customers will come from a certain segment of the Perth population, such as those working in the main commercial district, you can then ensure the design of your website fits that visitor persona. Overall, if you are thinking about your website design, Perth offers some great ways to generate localised content. As a large, cosmopolitan city there is plenty going on, and if you can find news, events and other interesting facts about Perth that have a synergy with your company, you can use these as content themes to drive localised traffic to your site. Designing a Website that Suits an Adelaide Local Business Website designed in Adelaide style is a little simpler than Perth. As this is a smaller city, with a much smaller subset of local communities. Adelaide also has that coastal vibe going on, which is always good to leverage when you are deciding on a design for your website. Perth also has some really unique natural landmarks, some of which can be used as part of your site design to connect with local consumers. Above we mentioned how local news, events, and information can make great content themes as part of an exercise in attracting local site traffic. Adelaide is a busy city, it should be very simple to find potential content themes that suit your local business. How Much Localisation is Too Much? This is a tough question to answer. For local businesses in both Perth and Adelaide, who predominately sell to local customers, then no amount of localisation can be too much. But what about local firms who also sell nationally, or even internationally? They won’t want their websites design to be excluded from search results in other cities or countries due to being too heavily localised. So how does a local company ensure that it is also returned in international search results? The trick here is twofold. Firstly, parts of the site need to be developed and optimised for their local customers, and parts of their sites developed to be returned in generic search results. Secondly, for search engines such as Google, the site can indicate that certain pages or subdomains are intended for local traffic and certain pages for generic international search results. Is a Localised Website Right for Your Business? If you are thinking about publishing a new website in Perth or Adelaide, and a large percentage of your customers come from the local area, then yes, it simply makes sense to design a website that leverages this. It can result in higher sales volume, which obviously means more revenue. It also helps your company to extend the reach of its local brand. Get in touch with us today. DGreat Solutions has been developing fully responsive website designs for the Perth and Adelaide areas since 2014. We have the skills needed to tackle any web development project. Our team has the internal skills that ensure that every project we tackle, results in exceptional outcome every time.

What Is a Responsive Website Design and Why is it Important to Have One?

What Is a Responsive Website Design and Why is it Important to Have One?

If you have been doing some research towards hiring a website design firm to help you to produce a new website, then you have undoubtedly encountered many technical phrases and buzzwords. One of which is likely to be “responsive website design”. So, what does it really mean when a website designer tells you that they will create a fully responsive website layout? Let’s try and explain that right now. A Lesson in Web Design History Back in the early days of web design, things were much simpler. Most people used the same size screen (resolution). Most usually 1025×768 pixels. Think back to the old style 14” CRT monitors we used to use. Those simple, small, square display areas.Therefore, when we designed a website, we simply made sure the layout looked fine at a fixed width that was visible on the square display, that scaled up in size proportionally. So, a website designed in this way would look great at any of the standard aspect resolutions.Back then, monitors were so much more smaller, that even though we could run multiple applications at the same time, we almost always kept one at the front in a full-sized window, and the others in the background. So, a full-sized browser window would always show the older style of fixed width website accurately. But then things changed. Widescreen Woes that affected website design responsiveness Soon after TFT and LCD monitors became consumer products, we began to see widescreen resolutions become more widely used. However, these new resolutions initially only added a couple of hundred pixels to the edge of the display. This meant that fixed width websites in a full-sized browser were often wasting a lot of usable space.Web designers exploited this extra space by developing variable width websites, that could scale horizontally across the browser  window. This worked great until the companies building LCD monitors gave us significantly higher resolutions, which would often break variable width websites that were designed to work at lower maximum widths. Responsive Layout is Born When the monitors we use began to offer massive increases in resolution, we began to use our PCs differently. We run multiple applications, often with one or more side by side on the same monitor. This means that windows sizes are extremely variable as opposed to how they were a decade or so ago.Simple website design techniques such as variable widths sites just couldn’t solve this problem. They would often display  inaccurately within strangely sized browser windows. A new way of piecing together a website layout needed to be found. What website design experts came up with, is what we now call a responsive layout. A simple grid approach is used to plan out which parts of a website fit where. The size and location of the elements of these grid elements is driven by the actual size of the browser window.So, when a person resizes a browser window that is showing a responsive website, the entire site layout is recalculated, resized and redrawn on the fly. This means that no matter what size the browser window is (within certain minimum restraints), the website will always look the same. Mobile Miniaturisation In recent years, we have seen a massive growth in the number of smartphones and tablet devices that are being used to access websites. These devices present an additional challenge to website designers. The small screens of these devices are unable to render a traditional website and still keep it readable, the text and images are simply too small.In order to solve this problem, responsive site development techniques were improved. Now, when a website is displayed in a browser with a very small minimum width, the site can be switched over to mobile mode. In this case, each and every part of the site can use a different version designed entirely for mobile. Such as simpler menus, cut down header, and simplified footer. Cross-Device Compatibility What we have now, is a way to create websites that will always work perfectly, and look great on any device. From your high-resolution desktop monitor to your smaller laptop display, and even your tiny smartphone display.This is the real power of responsive website design. It “responds” to the browser it is being displayed within and adapts itself to work in the best way. Responsive Ecommerce Website Design Considerations When it comes to ecommerce website design, a responsive layout will always ensure that your product pages can be displayed properly on any device. Ecommerce website design has to make sure that finding, choosing and buying a product is a streamlined process, to aid in conversions. Only a responsive site design can assure this is the case across all devices and browsers. Talk to us today DGreat Solutions has been developing fully responsive website designs since 2014. With our website designers boasting of nothing less than a bachelor’s degree in computer science and related fields. We have the skills needed to tackle any web development project. The resulting website will work across all major browsers, as well as all modern mobile devices while delivering a consistent experience for all of your visitors, no matter how they are viewing your site.

Web Design That Is Appealing

Web Design That Is Appealing

There is much debate on whether to go for a tidy and simple technique in web design or go for a complicated and detailed web design. A great website designer needs to be able to understand the wants as well as the needs when building a website. More importantly, a great web designer needs to understand how the human brain works with the web design layout. In this short and straight to the point article, we will do the best to outline the features of a tidy and a complex web designs. Web Design: The Tidy Approach The tidy strategy is the newest trend in web design market. It makes use of the minimalist allure to attract traffic to websites. Some internet designers reject this principle because it does not give adequate settlement visually. Even more internet designers are being tested to overcome this suggestion, by creating easy styles without compromising the aspects of creativity. The use of more and more white areas makes the appearance of the page tidy which is great for the viewers’ eyes. A lot of straightforward website designs rely heavily on grey color plans. The small amount of colors an internet developer uses implies that more attention is provided to the various other components of the design. Distinct features would certainly add the character of the website design without succumbing too much detail. They are usually  used to excite a lot of individuals and contribute to a special user encounter. You could additionally increase value to the website by utilising one of a kind photography as a mean to stand out without too much fanfare. The Complex Method of a Web Design The looks is an important factor in web design. Nevertheless, it has to be aligned with an excellent layout and a great framework. These are the reasons why a complicated method is needed. It provides individuals with the much required functionality. Furthermore, it stops the individuals from leaving the web page. The complex method helps the website to supply details and at the same time provides entertainment to the users. While utilising complex infographics, website designers are educated about ideas as well as principles that can assist to learn just how the users see your website. A complicated web layout allows a really good first impression. Concluding The Argument Between The Complex And Simple Web Design An increasing number of internet developers are opting for a minimalist design because of some simple considerations. A complex website design may demonstrate how creative and artistic the website design is but it might overwhelm the senses. It could also affect how quick the web page will load. A slow-loading page may be a deciding factor which can frustrate individuals. Consequently they will go somewhere else. The connection between the internet and the individual is always rooted on the clear presentation of ideas. That is why it is far better to utilise a tidy strategy on web design. There is much debate on whether to go for a clean and simple approach on internet web design or go for a complicated and comprehensive internet website layout. An excellent web designer needs to be able to comprehend the wants and the needs of a website. The tidy technique is the latest trend in web design, however a complex web layout enables a really excellent initial perception. Furthermore, a complicated web design may reveal how creative the web design is but it could overwhelm the senses. Picking The Very Best Web Design For Your Site Businesses that have established websites for the general public should watch out and select their web design choices carefully. Companies that establish a site have to be certain that the web design itself is as excellent as it can possibly be. We advocate this because we know that your website is the first point of contact with your prospects, a poor web design is a bad presentation of your brand to your prospective customers. There are a few ways in which the website proprietors can generate the most attractive and straightforward web design layout. You should ensure that the web design is not too frustrating for the audience. If there are a bunch of photos along with the huge volumes of text on the webpage, the audience will get distracted and won’t get the specific message which the website owner is attempting to relay. If a website is created to offer kites and the page rotates around brilliant pictures of butterflies and long messages, it could take away the overall point of the website – which is to offer an item to the online consumer. It is very important not to overdo it with the web design of a website. Taking all this into account, it is imperative that the website design should not be dull. Consumers will be far more interested in viewing a website that has colours, some photos and a great quantity of appropriate messages throughout the web pages. It is valuable to add a little bit of everything but not a bunch of one particular sort of thing in the website design style. This will help to make sure that the website visitors are brought in to the great web design and not bewildered by the huge number of material or graphics. The web design of an internet site must also be of a distinct nature. If someone has viewed multiple internet sites which are marketing a similar product, they understand exactly how typical it is to come across website design of a similar nature. Companies that have a website want their websites to stand apart to the visitors and also encourage them to return to the particular site for the items or content over and over again. Great advice would be to make a special and distinct web design which would appeal to consumers. Web design is something that can follow different instructions. By adhering to the previously stated points, it is likely you could create a website which is certain to please all who come across it. The very first idea website proprietors must take in mind when pursuing web design concepts is what type of person is going

Poor Website Design – The Reason Why Your Sale Is Not Picking Up

Poor Website Design

Usability design is the design that gives your users (customers and prospects) the ability to easily engage with your products without the need of calling for help. What most businesses do not know is that your website is the first point of contact for large percentage of your customers. The phrase “Google it” has become one of the most famous words of our time and it is only going to gain more traction with time. And to make things more intense, most people will even ask in person for your business website than your business cards. And if you do not have a presence on the internet, well too bad, you are not in business. Business website gives customers more assurance of your legitimacy. Website Design That Works Better You may be asking yourself as a small business owner if any website design would do, after all, they just want a website. The honest answer is “No!”. Not just any website design would do, and as a matter of fact, it is the best not have one than to have a dodgy and horrible looking website. The reason for this is that since you will not be standing next to your website to explain to your prospective customers that they should not judge your business by your website design. “That’s if your website is dodgy” then there is no one to save your organisation from the negative impact your dodgy looking website will have on your prospective customers. Years of experience in the industry has shown us that most small business owners really do not put a lot of thoughts or strategies on their business website developments. Most developers who are not equipped with the usability heuristics do not know that poorly developed website can impact business survival from lead generation to customer acquisition and sales. However, building a website with users experience in mind and with great strategy in place will help businesses achieve more with their websites. In this article, we will go through a few effects on your business of your website. Your website is your first point of sale. Your potential customers would subconsciously evaluate your website on their first visit within minutes. As far as they are concerned, if your website does not appeal to them, they will move on to the next website. Within these few minutes, potential customers go on a website, they develop questions like: how up to date are they with the service they are providing? Their subconscious mind is already working through the first landing page they have encountered. And if your website looks like it was one of the first websites in the 1990s when internet was first discovered by Tim, then they will be wondering if they are getting the same old style type of products or services from you in a new box. Also questions like how effective your communication style is. If the content on your website lacks clarity and is not professionally written, they will be wondering if your internal organisation is structured well enough to tackle or communicate in times of complains. Website that is designed specially for your niche. When you hire a website developer to design, develop and implement your website, you need to hire the one who will endeavor to gather accurate requirements about your business. Every business have their niche and because every niche is spectacular to every organisation, website, ecommerce and systems developers alike need to capture and custom design your business according to your niche. After a prospect forms a general opinion about the quality of a service firm, they move forward (assuming they have not dismissed the firm after forming their first impression) to evaluate whether the specific service offerings apply to their needs. Clients look for specialties. For example, clients may want to know that a CPA firm has a specialty in “mid-market mergers and acquisitions” or “estate planning for clients with over $1 million in personal assets”. If the prospect finds the services applicable to them, they may think, “This service specialty is exactly what I am looking for. Therefore on each landing page of your website, what your service is all about needs to be very clear with properties that help any type of prospective customers irrespective of their background to understand and capture what and how you can help to service them. Your website is your lead generator. The best way to generate leads without the need to share your profit with any lead generation company is by building and tailoring your website design to generate leads. At the end of the day, you are running a business that wants to make profit and grow. We now know that it does not matter if your business website ranks on top of every Google’s search results, however if it does not have a “Call to action” properly built in the right spot on your website, there is a very high chance that your prospects will close your page and open your competitors website. This is not because they are not interested in patronising you or carrying out transactions with your organisation, that is just because they cannot be bothered by your badly designed website! We know this by conducting extensive research on one of the best and the most valuable companies in the world “Apple Inc”. Apple products success is based on many things and one of them is the ability to give users a perfectly simple, genius and easy to use products. When you see any Apple products, you immediately know the product is from Apple without the need to check for the manufacturer’s name, why? This is because they are consistent with their design. The lock button is perfectly placed above the iPhones just so your index finger can lock and unlock without you looking for it. This is usability design, giving users the ability to easily use the product. This usability design gives your customers a sense of conviction to subscribe to your products