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What is influencer marketing and why should you use it?

What is influencer marketing and why should you use it?

Prior to the introduction of social media platforms, brands with a solid marketing budget would often pay celebrities large sums of money in order to endorse their products or services. Today influencer marketing has changed drastically as businesses now use everyday...

What is on-page and off-page SEO?

What is on-page and off-page SEO?

When talking SEO strategies, you would have most likely heard the terms ‘on-page’ and ‘off-page’ SEO. If you have employed a SEO specialist to take care of your SEO for you, you may have heard the terms used quite frequently. Each strategist will work differently in...

STARTING A BUSINESS DURING COVID-19, WHAT YOU NEED TO KNOW

STARTING A BUSINESS DURING COVID-19, WHAT YOU NEED TO KNOW

2020 has turned out to be a year which most of us were certainly not prepared for. No one could have anticipated just how detrimental the COVID-19 pandemic would be for our health our and economy on a global scale. Society as we know it has never endured such an...

Six tips for creating valuable SEO content

Six tips for creating valuable SEO content

Search engine optimisation is a crucial factor for business owners when devising a strong marketing strategy. Because really, what is the purpose of investing time and energy into content if it isn’t going to be seen. Or even having a website if no one is clicking on...

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