In today’s digital climate, having an online presence is one of the most crucial factors to your business success. Let’s face it, nowadays if you want to find a local dog trainer or hairdresser, most people are more likely to just “Google it” rather than look in the local yellow pages or newspaper. However, it is not as simple as creating a website and hoping that people are going to visit it. It is also about how you can optimise your online presence to the absolute max.

Whenever you search the net about any requirements you have, the search results on the first page are likely the ones that will be opened or clicked. This, in turn, translates to more revenue for the websites that are on the first search page of your preferred search engine. But how do these websites end up on the first search engine page? Search engine optimisation is the technique by which you can ensure that your website comes on the first page of the search results. This is an internet marketing technique with the ultimate aim of increasing the traffic to your website. However, a lot of planning and strategising needs to be carried out before any effective results to be achieved. For this reason itself, it is recommended that companies or businesses should avail the services of outside SEO companies that specialise in internet marketing.

Spending money on SEO companies should be an investment

Spending money on SEO companies should be seen as an investment rather than expenditure. Some of the specialised services that SEO companies provide include online marketing services, pay per click services, online reputation management, search engine promotion, web designing and development services and content writing services. All of these services are designed to maximise your exposure to clients and potential customers. The first thing a good SEO company does is to analyse and evaluate your website. They try to identify the areas that need to be improved to help your business get better visibility online. After this analysis stage, they develop web marketing models designed to achieve good rankings on search engines such as Google. The best SEO service providers create targeted marketing plans to help websites gain popularity among the viewers.  For example, these services recommend content for each page of your website to increase search engine visibility for your website.

Investing in a good SEO service provider has a lot of advantages. The biggest one is the non-stop promotion that these SEO companies carry out on behalf on your business online. Wether it be a product or a service, good promotion is the only way that consumers get to know about it. Another advantage is targeting the appropriate audience. Since the main aim of any website is to increase views, SEO companies help direct the people who are searching for a product or service that you are providing to your website. This, in turn, means that there is a higher return on investment (ROI) for your company.

How much should you be paying?

The answer to this question is that how much you pay for SEO services depends on several factors. First of all, how big is your website and how do you think SEO can help? Secondly, how much money can you afford to spend on SEO? Thirdly, have you thought about what kind of SEO service your site needs? The top-notch SEO services charge top dollar because they employ all level of staffs to help make their clients happy and their project a success. Such companies employ staffs ranging from receptionist, to cleaners, SEO specialists, Google adWord specialist, website designer with usability skills etc.

They will have an office suite to maintain and pay for, these basic running costs will be passed on to clients in their fee structure. Their services are expensive because they want to limit their client-based to large, high-profile companies with which they can work on a continuous basis. The bigger the company, the greater the need for SEO services, especially when new products and services are launched. They will also employ staff to work on online reputation management, although this is a separate issue.

Such SEO companies will charge in the region of $2,000 an hour for consultation only, however, if you approach DGreat Solutions, you will expect to pay a fraction of that per month, even though they are reputable SEO company with highly skilled all in-house Australian based professionals.

Cost of SEO services as per payment models

Monthly package: When you choose to pay every month for SEO service to your service provider, the cost falls somewhere between $1000 and $5000 on a monthly basis. Majority of SEO companies offer their services on a monthly basis as search engine optimisation is a continued effort, and needs consistent performance to provide the desired results.

Hourly Consultation: You can also choose hourly consultation and pay the service provider on per hour basis. The cost in this category varies from $50 to $300 per hour. There are many companies who pay their service provider on an hourly basis as they can keep track of the work and performance delivered.

Project-based cost: Service providers also charge project based. New businesses that are simply testing the online variant can hire companies for one particular project. These service providers charge $500 to $2,000 for social media site setup, $500 to $7,500 for link profile audit, and $500 to $5,000 for website content audit.

Things to consider:

  1. Immediate results – This is one of the most important things to be taken into account. No SEO service provider can guarantee immediate results. Millions of websites are working hard to come in the top results of search engines. With so much competition and fluctuation in the search engine algorithms, it is not possible to achieve desired results within a month or two.
  2. Cheap SEO services – There is no such thing as a cheap SEO services. Service providers charge for their job and usually offer different packages to different clients based on requirement brought forth by the company.
  3. Google number 1 spot – No SEO service provider can guarantee you a # 1 position on google within a short period of time. Be it an expensive SEO service or an affordable service provider. If they claim they are capable of getting you the number 1 spot within a short period of time, you might want to ask how they intend on achieving that and what strategy they will deploy. No SEO company can provide guarantee simple because of the constant rise and fall in the industry.

In conclusion, SEO should be a big part of your annual budgeting when planning for your business growth. As the popular saying goes – you get what you pay for.