What is local SEO and why is it so important for your business in 2019
Local SEO is quickly becoming paramount to sustaining and growing your brick and mortar store. If you want people in your area to know you exist, or just make it that bit easier to find you when they need to, optimizing your website should be top priority.When it comes to outranking your local competitors your need to focus on local SEO keywords, this will drive your search ranking up and bring you more customers in! Local Directory Listings When it comes to increasing your website visibility, business directories do a fantastic job of putting your business in front of your potential customers. They also give you quite a significant boost in your Google rankings, which generally equals more customers! Most business listing directories even give you a small section for you to talk about your business and what exactly it is that you do.There many many directories out there, you want to try to be in as many of them as you can! It is definitely time consuming, but if it brings you in more customers, its small price to pay.Oh and did I mention that the majority of them are free.One tip that I want to give you if you are going to go down this road is; make sure you keep all your contact info consistent across all the directories. This boosts your SEO as Google will see all this information. We recommend that you keep a spreadsheet with all your necessary information, like; business name, address, phone number, email, logo and opening hours. This way if anything changes you have a record of it all and know which directories need to be updated. Get on Google My Business We don’t have to tell you that Google is the largest search engine in the world. So it makes sense that you should have a Google My Business listing! It’s the first thing people will see when searching for a product or service in their local area, this is where you want to be.There is a bit or a process when getting your business on ‘Google My Business’, but they make it pretty easy and straightforward for you. Once you are verified, you can start adding photos, video, store hours and other business information. Make sure this is done properly and professionally. This will most likely be your most viewed listing by far! Optimize for local keywords Local keywords will definitely help you get found, but that doesn’t mean you should sacrifice content quality. Google likes high quality, valuable content on websites. Sites with this type of content get ranked higher than sites that don’t.Local keywords will most certainly help customers find you, but make sure your content is high quality. Google LOVES high quality and valuable content, if you can provide people with value, Google will rank your websites higher than ones that don’t.So when you are writing blogs, make sure you use relevant keywords when possible. Keep in mind that you can also add location based keywords, so think of what people might search for when looking for your business in your area. If you are a plumber in norwood. People will probably be searching for “plumbers in norwood Mobile optimisation Recently Google announced they they are now indexing for mobile first. This is a whole topic in itself, which we have covered previously. So if you want to read up more on this, be sure to check out our blog here Google’s Mobile First Indexing – How Does This Affect Your Business? Get reviews There are three big places for reviews that you need to be using. Google, Facebook and Yelp. You should be pointing your customers towards either one of these sites for all your reviews. Research has shown that over 90% of potential buyers read online reviews before choosing which company to do their business with.So dont make the mistake of brushing reviews off, if someone is happy with your product or service, just kindly ask them to leave a review. Most people are more than happy to as they know it helps. Optimizing for voice search Up until just a few years ago, the only way for users to enter information into search engines was to type. Those days ended when Google introduced their voice capabilities for searching.Today, more and more people are using their voice to search for the things they want. The catch is that the way people talk is usually different from the way they type. This could mean some revamping, or at least the addition of, more voice friendly keywords. You will have to stop thinking in textual terms and more in natural speaking patterns. Answer the Public is a good place to startThis is another topic that we have covered quite recently and its definitely something you should check out! Up until recently, the only way for people to find out something on a certain topic, was by typing it in to a search engine. Now that nearly everyone either owns a Google home, Amazon Alexa, or atleast a smartphone that is capable of doing voice search, those days are over.More and more people are begining to use voice search instead of typing in their questions. Summary So to sum it all up, to keep up with the digital times and make sure you don’t become a failing brick and mortar store, you need to be utilising local SEO. It is a bit of work and can be very time consuming, but the results are short of amazing. We have helped dozens of clients turn their businesses around in a relatively short time frame, just from the SEO we have done for them. If this sounds like something you would like to hear more about, get in touch with us! We love talking to our readers and love helping businesses of all sizes!
Six reasons you need to start using paid social media advertising
If you or your business owner are still on the fence about social media advertising, here are some figures for you. More than two billion people use social media every day. The average person spends 135 minutes per day on social networks. Also, the number of small businesses advertising on Facebook has doubled to 50 million in recent months.So if you aren’t using social media to advertise your products or services, you are at risk of falling behind the competition. Paid social media is quite different from traditional outbound advertising. Big data and machine learning allows you to target, reach and ultimately find your audience with ease. Each platform has been designed to bring results for different aspects of your business, such as branding, lead generation, website traffic, etc.These platforms even give you native analytics for insights into how they recommend increasing the performance of your advertising campaign. Whether you’re looking for reach, engagement, or sales – the case for advertising on social media marketing has never been stronger.Here are seven benefits to using paid social media advertising for your small business:• Magnify your reach• Laser targeting• Branding• Content marketing push• On the fly reach• Crazy market insights 1. Advertising on social media gives your brand instant visibility. Posts from friends and family now receive priority, so organic reach for brands on social media is declining steadily – especially on Facebook. The sheer volume of posts makes connecting with your audience a statistical improbability.Due to Facebook’s change in their algorithms, posts from family and friends now receive priority over brands and pages. We aren’t saying posting on social media is pointless, but if you are expecting big results from it, you need to be able to put money behind it. Paid ads are guaranteed a place in the user’s feed, this is what we mean by “putting money behind it”. Despite the sheer volume of posts and ads being ran on social media platforms, everyone gets to be seen.To reach the most amount of people, you need to find out where your audience spends their time online. Refer to the image below from Sproutsocial.com, this graphic depicts the platforms that each different age group use the most. 2. Laser Targeting If you take anything away from this, its that Paid social media advertising allows you to reach the exact people you want! Each platform offers a ridiculous amount of targeting options. This goes beyond just basic demographics, some targeting options include; interests, hobbies, personality types, and many, many more.Look Alike Audience targeting is one of the most powerful options you can use, it allows you to take a list of people. Let’s say, your customer purchase list. You can upload this file to Facebook and tell it to find people that are most like these people, the people that have already purchased from you. You can create retargeting campaigns by simply installing the Facebook Pixel onto your website. This will track users that have visited, added to cart, purchased etc. It can even track the exact product they looked at, so you can do things like create dynamic product ads that feature the specific products that each individual customers looked at. 3. Branding Social media is one of the most cost effective ways to create exposure and buzz around your brand. If you business is appearing on social platforms regularly, people will start to recognise you. Once you become a familiar name with your audience you will start to increase credibility, drive engagement, and eventually purchasing behaviour.Statistics show that 80% of users follow at least one brand on Instagram, of that at least 30% of users have purchased a product they found on the Instagram platform. So, when you are trying to create awareness, create ads that are both informative and memorable. One of the many companies that has used social media branding to their advantage is Sydney recording studio. 4. Content Marketing Push Social media is an ideal way to distribute your best content.Social media has become the best way to get your best content out there. According to Sprout Social, nearly 75% of users follow a brand because they’re interested in its product or service. Keep your followers engaged with educational content that will transform them into ready to go buyers!Social media based ads will help drive website traffic, boost your social media engagement and, if done correctly, improve your ROI for content marketing. 5. On The Fly Reach The dispersion of social media advertising isunrivaled, it probably doesn’t come as a surprise that 80% of time spent on social media is spent on a mobile device.When people want to know, find, or purchase something, the first thing we do is pull out our phones. Social media advertising campaigns will help you either get that persons attention in that moment, or hopefully, you will already have made an impression on them with a previous campaign and you will be the first business they come to. 6. Crazy Market Insights Facebook analytics platform is insane, you can find out just about every detail you could ever want or need. How did your audience react to your ad? Which platform worked best? Which ad graphic performed best? Did an image or video convert better? You can set up customised on the fly analytics that will give you live reports such as clicks, comments, website visits, conversion, any many, many more.The optimisation you can do with your ads is unparalleled with Facebook insights. Once you know your exact perfect performing audience, nothing can stop your growth. Why Pay for Social Media Advertising? Like we mentioned earlier, organic reach on social platforms is continuing to fall. Paid social advertising is what keeps your pages alive. As a result of this, businesses, small and large are having to change their social media strategies.You may have noticed some of the big fortune 500 companies showing up in your newsfeed this past couple year. The time is NOW if you want to even be able to afford using these platforms. As more and more companies with larger and larger budgets continue
Why Search Intent Is So Important For SEO
The importance of understanding intent for SEO Google’s search engine is getting more and more sophisticated when it comes to measuring how closely a page matches intent, so here are our tips on how to build a better strategy for it. Google is always updating their algorithms and there are constant innovations in the way we search (mobile, voice, etc), that and the evolving user behavior keep all of us SEO guys on our toes.The dynamic nature of the industry requires us to continuously improve and learn new skills to keep ahead, or even just keep up for that matter. However, we can’t get to carried away worrying and chasing new strategies that we forget or overlook the fundamentals of SEO. The two most important questions we always ask when clients bring us a list of target keywords and phrases are: This forces us, and our clients to analyse the audience and search behaviors before deciding on which keywords we are going to implement in the SEO strategy.The basis for any successful SEO strategy is a firm understanding of searcher intent. Types of searcher intent Searcher intent refers to the “why” behind a given search query — what is the searcher hoping to find? Searcher intent can be categorised in four ways: Categorising keywords and search terms in these four areas makes it easier to optimise the landing page, understanding what searchers want and ensuring the information you are providing is relevant. Optimising for intent: Should my page rank there? With a clear understanding of the different types of intent, we can dive into optimisation. As mentioned earlier, when a client comes to us with a set of target keywords, we like to ask them “Should your website be ranking for these search results?” Asking this question leads to other important questions: Before you can optimize your pages for specific keywords and themes, you need to optimize them for intent. The best place to start your research is the results themselves. Simply analyzing the current ranking pages will answer your questions about intent. Are the results blog posts? Reviews or “Top 10” lists? Product pages? Once you have had a look into the given search term and find that all of the results are in-depth articles and blogs, the chances of you ranking your product page are just about none. The opposite is also true if all the results are product pages, then don’t bother trying to rank an article. But what you can do, is optimise your pages to start showing up for the appropriate search terms now that you have gathered the necessary data. Google always has the user first in mind, and will always (or do its best to) show pages that answer the searchers intent. So you want to make sure that you have optimised your page to help the searchers achieve whatever it is that they wanted to when they made that search. On-page optimisation and backlinks are important, but you’ll never be able to rank high if you don’t address intent. Doing this research will also help inform content creators on what topics to write about. If you don’t have pages for your industries major topics, with comparable content to your competitors. You need to create one. While doing this research you will find a few opportunities where the current search results don’t do a great job of answering the searchers intent. You can easily capitalise on this and create that piece of content they are looking for. Answering intent: What will this accomplish? A key follow-up question we also ask is, “What will ranking accomplish?” The simple answer we typically get is “more traffic.” But what does that really mean? Depending on the intent associated with the given keyword, that traffic could lead to brand discovery, authority and trust building, or even direct conversion. When assigning KPI’s you need to consider intent and set your expectations accordingly. One thing to keep in mind is that not all traffic has to convert. A balanced SEO strategy will target multiple stages of the buying journey. Building brand image is essential to any business success and we have seen it impacting click-through rates by 200% – 300%! Where to from here? Now that we know that answering search intent is a vital piece of the SEO puzzle, you need to make sure you use this knowledge to better your strategy. So start researching what people are searching for in relation to the business, make a list of the top 10 results and put them into their designated intent category. Whichever category comes out on top, make a piece of content or structure your page to reflect that certain intent.
Is your website generating sales for your business? This might be why it isn’t!
We are going to be covering three topics in this. Improving your website page load speed, improving your mobile friendliness and having a clear call to action. When you combine all three of these you will have yourself a very high converting website. Obviously, results depend on the industry and other aspects of your business, But in terms of increasing your websites conversion rate, these are the three major aspects of that. Improving website page load speed Slow speeds kill conversions.If your website takes more than 3 seconds to load, you will lose almost half of your visitors before they even get to your website. This is obviously a massive deal if you are using your website as a means of getting leads or customers. Another study shows that for the customers that do stick around after the 3 seconds mark, up to 79% of customers said they wouldn’t return to the site because of poor performance. Optimise Images Images play a huge part to websites. They allow you to showcase your services or products and allow the customers to see what you are selling and get a feel for your business. Your website should have nice images, but you have to make sure they are optimised correctly.I’ll give you an example; Your website probably has images taken with either a proper camera or just your smartphone, generally speaking, the resolution of these is anywhere between 2000×2000 to 4000×4000. Which probably look great, but the website itself is usually only displaying these at 100×100 to 400×400. This can massively slow down your load times because when a customer comes to your website, that page is essentially downloading all of those images for the customer to see. This can really add up depending on the number of images. Make sure you go through your images and optimise them! Use a simple website design Simplifying the design of your website can increase your site speed. One of the reasons for this is because it reduces the number of HTTP requests your website needs to make to load the page. A HTTP request is made for all the different elements that make up your website, this includes, JavaScript, CSS and image files. When you reduce the amount of “stuff” on your website, the number of requests go down which will cause your page load speed time to decrease. A more simple website design has been proved to convert better than their visually complex alternatives. When too much is going on, customers tend to get confused or overwhelmed when trying to find out simple information. This will potentially cause them to leave the site to find out information elsewhere, or even worse, go to your competitor’s website. A simple design allows the customer to find what they are looking for quickly and efficiently without wasting their time. Enable caching Most customers don’t purchase or call up on their first visit to your website. They might be at work or in the middle of doing something else while on your site. That or they may just be researching their options for the particular service or product you provide. If you enable caching, you can massively reduce the page load time for repeat visitors. When you enable caching on your website, the visitors will store elements from your website on their hard drive, known as “Cache”. The next time they come to your website, their browser can load the page without needing to re-download all the elements, and as mentioned in step 2, decreases the HTTP requests. Which decreases page load speed. Improve Mobile Friendliness Its no secret that everyone has a mobile phone, so your website NEEDS to be optimised for them. If you haven’t changed your website since you first made it, then you need to make sure that when you do update it (You need to asap) that you consider the following tips Im about to share with you. Another massive change that happened pretty recently, is that Google changed its search algorithm so that mobile websites are indexed before desktop. This is bad news for desktop only websites as if you don’t have a mobile optimised website they will actually lower your ranking to make room for the ones that do, this might explain why your organic search traffic has dropped significantly Optimize for touch screen One of the biggest differences between your normal desktop website and mobile websites is that the visitors will be using the touchscreen and not a mouse to browse around. People are used to swiping and pinching in and out to zoom, so you need to make sure the website is interactive and respond the way people expect it to. Choose the font sizes All too often I see websites with either way to big of fonts that barely fit on the screen or it is far too small and you spend all your time zooming in and out.Make sure that you test your website on multiple different phones with different size screens to ensure everything is easy to read and actually fits on the screen! Don’t have too many popups The last thing people want is to have to try and click the tiny little “x” to close a popup or try to navigate around something trying not to trigger a popup. Nowadays people seem to have a bunch of different popups trying to get an email on their website expecting people to either fill out a form or click on it to buy something else. Keep it simple and clean, make that information part of the page if it’s so important. You can usually get away with having email popups, chat boxes and alerts on the desktop version because it doesn’t take up to much screen real estate. But on mobile, you have to make the most of room you have. Having a clear CTA (Call To Action) Having a clear call to action is probably the most important and directly related thing you can
Google’s Mobile First Indexing – How Does This Affect Your Business?
Unless you have been hiding under a rock, you would be well aware of the way in which mobile phones have become an essential part of our daily lives. Many people can’t live without checking in, logging on, reviewing a feed, checking email or simply looking at something, anything! Australia remains one of the leading global adopters of the smartphone and 88 percent of Australians now own one, with market growth being driven by older generations.[1] This is thanks to the infrastructure and relative high-income levels of Australia allowing smartphone purchase, not to mention the increasing adoption by older Australians as a way to communicate with loved ones, stay connected and engaged. Meanwhile, in the USA, a 2017 study showed that 63% of traffic was from mobile devices, up from 57% in 2016[2]. It comes as no great surprise that Google is looking to capitalise upon the global trend in mobile search optimisation and personalisation by ensuring the web is geared for mobile in a way like never seen before. [1] Deloitte: Smart everything, everywhere: Mobile Customer Survey 2017, The Australian Cut [2] https://www.stonetemple.com/mobile-vs-desktop-usage-study/ What is all the fuss about? Mobile First Indexing as the name suggests has Google placing your mobile site as the first point of contact within their index and the platform for ranking determination. The great element of ‘Mobile First’ is that your regular site can be included – which is especially important if you don’t have a mobile optimised site. However like anything in Google, if you don’t play the game and provide an experience – that being a mobile optimised site – the Google bots will punish you in the rankings, no matter how good your desktop experience may be. What does Mobile First Indexing mean for my business? Google adapting Mobile First Indexing means a word many businesses are afraid of, change. That is not to say the world is about to end as we know it, because these changes are only just coming off the production line now so your changes will have little impact if any now. What can you do to prepare? According to Google themselves, there are series of crutial elements that businesses can start preparing for to ensure that you are continuing to drive your organic and paid SEO traffic, converting and driving your bottom line (whatever that may be in your particular field) and these will differ depending on the following elements: If you have a responsive site or dynamic serving site, where the majority of your content is similar across both mobile and desktop sites – you are in the clear. If you have a site where mobile and desktop are different, this is where changes are recommended to be made. If you are the holder of a separate mobile site to your desktop, then now is the time to start planning, updating and upgrading to ensure you don’t get left behind. Here are seven of the key elements you should consider with the Mobile First Indexing[1]: 1 Content Ensure your mobile site has high quality, SEO-rich content such as videos, text and images. 2 Structured Data Your structured data mark-ups should be the same on both your mobile and desktop sites, don’t use unnecessary data if it’s not relevant to the context of the page. 3 Meta Data Your meta descriptions and title tag need to be ‘equivalent’. That is not exactly the same, as you can still use shorted word counts, however, it’s imperative you optimise. 4 Social Metadata Ensuring that your social metadata is included on your mobile site as well as your desktop is vital to the success of your site as the rise and rise of social media continues. 5 XML and media sitemaps Any and all links to sitemaps need to be valid from your mobile site including links to trust signals and robot directives your developers may have built in. 6 Search Console verification Ensure that you verify your mobile site in Google Search Console, not just your desktop site. 7 Server capacity This is one outside of your control, but in Australia many of our servers are slow at the best of times, so ensure that your services can handle the increase crawl rate if you are running a separate host for your mobile site. Does any of this have you confused? Even if you work in IT, Google or one of the many large industry players – most of whom dictate how we do business over the internet – keeping up with the changes can be a struggle at the best of times. For small & medium businesses, even large corporations it is difficult to comprehend how you can have the time to keep up with all the bot changes, algorithms, meta data and of course mobile indexing, while also running your business of course. The first – and in many cases the most important – touchpoint for customers, marketing, sales, you name it, it is vital that you do everything in your power to ensure it is running smoothly. Furthermore, if you have invested large sums of money in SEO and desktop optimisation only to find out the goal posts have now been moved, you don’t want to lose all the eCommerce or web-traffic momentum your business has established so far. Speaking with an expert is your first step, understanding the changes, if you are affected and how you and your business can take the best, most cost-effective and efficient solution for your particular business. DGreat Solutions has been in the industry for a long period of time and understand the constant fluctuation in Google’s algorithm, which has helped us to position our strategies in growing online visibilities to be dynamic. Our team of specialists are intelligent individuals who are highly skilled and educated in web development and search engine optimisation. If you’re looking for support for Google’s Mobile First Indexing and would like to ensure your business is optimised we can help. Get in touch today to arrange your
How to Improve Google Ranking: A Guide.
Let me just start by saying there is no one way or a definite technique on how to improve google ranking. Having said that, I would also like to further add that to improve site ranking in google search, you must simply follow Google’s guideline(read further down to find Google guidelines). It is very simple, thought through, and straight forward. What i will be sharing with you today is a pragmatic approach on how to improve website ranking on google. I hope you like it and find it useful for your website and hope it brings you lots of money as it has never stopped bringing me :D. Ok, quickly i’ll like to send a shock wave right straight at you!! You might have researched this fact before or you are simply reading it for the first time. Do you know that 95 percent of organic traffic go straight to the website that seat right on the first position on page one? While other pages fight for the left over 5 percent. Well, i guess that’s good enough reason why you might want to learn how to improve google ranking for your website. Now that i got you all fired up, lets dive right into how to improve website ranking on google. In this priceless guide, i’ll be covering the following topics: Learn Google guidelines Get Rid of Any Existing Penalties Track your Key Performance Indicators (KPIs) Develop a Mobile-First Strategy Check your Website Health Keep on creating helpful contents Please watch video on how we are helping businesses get result Step #1, Learn Google’s Guidelines – on how to improve organic ranking If you are going to succeed in any field, you must learn about that field. To be successful as a medical practitioner, you must attend and graduate from a medical school, learn and practice what has been thought you, only then you can be successful. The same logic applies to everything else in life. You can not achieve success in any area of endeavour without going through the learning process. I was speaking to a gentle man who is a prominent business advisor in Adelaide, about search engine optimisation specialists and how its been highly proliferated. And to my biggest surprise, he went on for almost half an hour giving me examples of young men and women who have come to him for advice on how to choose an SEO specialist or a reputable SEO company. After having bitter experiences with many, he said most business owners have been burnt!! And then he mentioned some search engine optimisation experts has come to hime looking for clients and advice on how to build their SEO agency businesses without adequate knowledge on the same. So it doesn’t really matter if you’re a business owner or an SEO specialist optimist, bigger or veteran, you always need to learn and improve your google guidelines skills and knowledge. For more information on google guidelines from Google, please click here and get yourself familiarised with it. I generally think no one should attempt SEO, or attempt to improve organic ranking of any type without learning the basic fundamentals of organic ranking as laid out by Google. Every now and then, i have short and long conversation via twitter with John, John is one of google webmaster engineers that can provide you with good answers to any questions you might need an answer for on all things google guidelines. For example, I was trying to get him to tell me how google crawl and index websites. As i’ve picked up over the years that you may submit 50 pages to google for indexing and could be that only 30 out of 50 pages were indexed. So i thought i’d better throw him a quick question and below was his answer. My point for showing this is that you can tap SEO knowledge everywhere, and your best chance of improving your organic ranking is by learning from Google themselves. Also, i believe Google make changes to their algorithms everyday and to prove that to you i have taken this image from Neil Patel’s website where it shows how John also confirm that changes are being made everyday. Step #2, Get Rid of Any Existing Penalties Making sure your website does not violate Google guidelines is the beginning of wisdom on how to improve your organic ranking. And this wisdom is deeply rooted in learning about Google guidelines. To obey is always better than sacrifice and learning first hand on how things work will help you avoid wasting your money and effort on what doesn’t!! Your website would not be penalised in the first place if you had done the right thing. However, its not too late to change things and turn things around for the best. Improving your site ranking in google search simply means you must be free from Google penalties. If your website is under any of the google penalties listed here, then you need a google penalty recovery service moving forward. There are few google penalties out there, prominent ones are: For the sake of this article i am not going too deep on each algorithm, however, you can find more information on the link provided above. I’ll only be touching a few points on how to avoid those penalties and if you are already caught within it, i’ll being helping you getting read of it. Penguin Algorithm Penalty In order to avoid Penguin algorithm penalty by Google, you most certainly first need to understand what this algorithm targets on the website so you don’t do those things. This algorithm date back to April 2012, with one aim only: Website with Bad backlinks. After pageRank was released, everyone went on a high binge on backlink acquisition. This went on for a while as Google was monitoring how webmasters exploit this advantage of having high backlink profile. This period, web owners spent thousands of dollars on purchasing backlinks at all cost. So Google decided to
Why Adelaide businesses should hire Adelaide SEO companies
Key Takeaways: Local SEO experts understand Adelaide’s market, consumer behavior, and search trends. Personalised service & better communication ensure tailored strategies and quick responses. Hiring local SEO agencies supports South Australia’s economy and business ecosystem. Local SEO strategies (Google Business Profile, local directories, geo-targeted content) deliver better results. Avoid overseas SEO risks such as poor-quality backlinks, Google penalties, and lack of local focus. Faster technical support ensures website performance and search rankings remain strong. In today’s digital-first world, search engine optimisation (SEO) is essential for businesses that want to stand out online. Whether you run a small local shop or a large enterprise, appearing at the top of search engine results can drive traffic, increase sales, and strengthen your brand. But when it comes to hiring an SEO agency, many Adelaide businesses make the mistake of outsourcing to international companies, believing they offer better services. In reality, working with a local Adelaide SEO agency can provide unmatched benefits that directly contribute to your business’s success. In this article, we’ll explore why Adelaide businesses should choose Adelaide-based SEO companies to help them dominate local search rankings and grow their online presence. 1. Local SEO Experts Understand the Adelaide Market SEO is not a one-size-fits-all strategy. Search trends, customer behavior, and market competition vary by location. An Adelaide SEO company understands the city’s business landscape, consumer habits, and local search trends better than an overseas agency ever could. For example, an Adelaide-based SEO agency knows: Which keywords and phrases local customers use when searching for products or services. The seasonal trends affecting businesses in South Australia. How to leverage local events and news to improve your online visibility. This deep local knowledge ensures that your SEO strategy is tailored to your business and the Adelaide market, increasing your chances of attracting local customers. 2. Personalised Service & Better Communication Working with an Adelaide SEO company means you can meet your SEO team in person, discuss your goals, and collaborate on strategies. Unlike overseas agencies that operate in different time zones and rely solely on emails or automated reports, local SEO specialists offer: Face-to-face meetings to discuss your business needs. Direct communication without language barriers or time delays. Faster response times for urgent website issues or SEO updates. By choosing a local SEO expert, you get hands-on, personalised support from professionals who genuinely care about your business’s growth. 3. Supporting Local Businesses Strengthens Adelaide’s Economy When you hire an Adelaide SEO agency, you’re not just investing in your business—you’re also contributing to South Australia’s economy. Small and medium-sized enterprises (SMEs) are the backbone of Adelaide’s economy, creating jobs and supporting local communities. Hiring local SEO experts keeps money within the Adelaide business ecosystem. It fosters partnerships between local businesses and service providers. It promotes economic growth and job creation in South Australia. By working with an Adelaide SEO company, you’re supporting local businesses, just as you’d want your customers to support yours. 4. Local SEO Strategies Deliver Better Results Google prioritises local relevance when ranking businesses in search results. This means companies that focus on local SEO have a higher chance of ranking well for searches in their area. A local SEO agency can implement highly effective local strategies, such as: Google Business Profile (GBP) optimisation – Ensuring your business appears in local map searches. Local directory listings – Getting your business featured in Adelaide-based directories. Locally relevant content marketing – Creating blog posts and pages tailored to Adelaide audiences. Geo-targeted advertising – Running paid ads targeted specifically at Adelaide customers. These tactics increase your visibility in local search results, bringing in more customers from Adelaide and surrounding areas. 5. Avoid the Risks of Overseas SEO Agencies Many businesses fall into the trap of hiring cheap overseas SEO agencies that promise fast results. Unfortunately, these agencies often use black-hat SEO techniques, which can lead to: Google penalties that harm your rankings. Spammy backlinks that damage your website’s reputation. Poor-quality content that fails to attract customers. We’ve seen countless Adelaide businesses waste thousands of dollars on international SEO agencies, only to see little or no improvement. In some cases, they even had to hire a local SEO expert to fix the damage done by these agencies. When you work with an Adelaide-based SEO company, you’re guaranteed ethical SEO practices and long-term success. 6. Faster & More Reliable Technical Support Website issues can happen at any time, and when they do, you need immediate assistance. Whether it’s a sudden drop in rankings, a website speed issue, or a technical error, having a local SEO team means you can get fast and reliable support without waiting for different time zones to align. Local agencies can: Troubleshoot technical SEO issues promptly. Monitor your website’s performance and rankings in real-time. Provide detailed SEO reports with actionable insights. This level of support ensures that your website stays optimised, secure, and performing at its best at all times. Final Thoughts: Invest in Local SEO for Long-Term Success If you’re an Adelaide business looking to grow online, hiring a local SEO agency is one of the best decisions you can make. With local expertise, better communication, and customised strategies, Adelaide SEO companies provide the support you need to outrank competitors, attract more customers, and increase revenue. By choosing local, you’re not only investing in your business but also contributing to the growth of Adelaide’s economy and business community.
Top 5 Important SEO Metrics To Monitor For Guaranteed Ranking Success
Key Takeaways: Tracking key SEO metrics is essential for ensuring online visibility and business growth. Organic traffic is crucial for attracting potential customers and increasing conversions. Keyword rankings help measure search engine visibility and identify optimization opportunities. Backlinks enhance website credibility and authority, leading to better search rankings. Click-through rate (CTR) reflects how compelling and relevant search listings are to users. Bounce rate indicates user engagement and can be improved by optimizing content, user experience, and page speed. In the ever-evolving world of online marketing, I know how crucial it is to have a strong online presence. As a business owner, I need my website to not only rank high in search engine results but also attract the right visitors – potential customers who are genuinely interested in what my business offers. It’s about driving qualified leads, increasing brand visibility, and, ultimately, boosting sales. To achieve this, I keep a close eye on the key SEO metrics that affect my website’s performance. Here are the top 5 SEO metrics I track to ensure my website is a success: 1. Organic Traffic: The Lifeblood of My Online Business Organic traffic is essential for sustainable business growth. These are the visitors who find my website through search results, not paid advertisements. It means they’re actively searching for products or services like mine and are more likely to convert into paying customers. To boost my organic traffic, I focus on a few key strategies: Content is King: I create high-quality content that my target audience finds valuable – in-depth guides, informative articles, and case studies that address their pain points and offer solutions. This establishes my business as a trusted resource and encourages visitors to stay on my site longer. Keyword Optimization: I conduct thorough keyword research to identify the terms my potential customers are using when searching for businesses like mine. I strategically incorporate these keywords into my website content, ensuring a natural flow and readability. On-Page Optimization: I make sure my website is user-friendly, easy to navigate, and visually appealing. I optimise my website’s structure, title tags, meta descriptions, and header tags to improve its visibility in search results and entice users to click. Off-Page Optimization: I build a strong online reputation and authority by acquiring high-quality backlinks from other reputable websites in my industry. These backlinks act as endorsements, signalling to search engines that my website is a trustworthy source of information. 2. Keyword Rankings: Climbing the Search Ladder Keyword rankings indicate my website’s position in search results for specific keywords. Monitoring these rankings helps me understand how visible my website is to potential customers searching for relevant terms. The higher I rank, the more likely people are to find and visit my site. Here’s how I approach keyword rankings: Target the Right Keywords: I focus on keywords that are relevant to my business, have high search volume, and reflect the search intent of my target audience. Tools like SEMrush and Ahrefs help me identify valuable keywords and analyse my competitors’ strategies. Optimise My Content: I ensure my content is well-written, informative, and optimised for my target keywords. I use keywords naturally throughout my content, avoiding keyword stuffing, which can harm my rankings. Build High-Quality Backlinks: Backlinks from authoritative websites can significantly boost my keyword rankings. I focus on acquiring backlinks from relevant and trustworthy sources in my industry. Monitor My Progress: SEO is a dynamic process, and I regularly track my keyword rankings to understand what’s working and what needs improvement. Tools like Google Search Console help me monitor my progress, identify opportunities, and address any issues affecting my rankings. 3. Backlinks: Building a Network of Trust Backlinks are crucial for building my website’s credibility and authority in the eyes of search engines. They act as votes of confidence from other websites, indicating that my site is a valuable resource. Here’s how I attract those valuable backlinks: Create High-Quality Content: I create content that others want to share – comprehensive guides, original research, and engaging infographics. By providing valuable and informative content, I increase the likelihood of other websites linking to my site. Guest Blogging: I contribute guest posts to reputable websites in my industry, sharing my expertise and providing valuable insights to a wider audience. This earns me backlinks and exposes my brand to potential customers. Outreach: I actively reach out to other website owners and bloggers, building relationships and requesting backlinks to relevant content on my site. Participate in Online Communities: I engage in online forums and communities relevant to my industry. By sharing my knowledge, answering questions, and providing valuable insights, I build relationships and attract backlinks naturally. 4. Click-Through Rate (CTR): Making My Listings Irresistible CTR measures how often people click on my website’s search result listing when it appears in search engine results pages (SERPs). A high CTR indicates that my listing is compelling and relevant to users’ search queries. Here’s how I optimise my listings to attract more clicks: Write Compelling Title Tags: I craft clear, concise, and keyword-rich title tags that accurately reflect the content of my pages and entice users to click. Craft Engaging Meta Descriptions: I write informative and persuasive meta descriptions that provide a brief overview of my page’s content and encourage users to learn more. Use Rich Snippets: I enhance my search listings with rich snippets, which provide additional information, such as star ratings, product details, or event information. This makes my listings more visually appealing and informative, increasing the likelihood of clicks. 5. Bounce Rate: Keeping Visitors Engaged The bounce rate is the percentage of visitors who leave my website after viewing only one page. A high bounce rate suggests that my content is not relevant or engaging enough to keep visitors on my site. Here’s how I reduce the bounce rate and keep visitors engaged: Improve Content Relevance: I ensure my content aligns with what my audience is searching for and provides real value. I focus on creating informative, well-written, and engaging content that addresses
How to grow your organic ranking in 2018: Google guidelines
On Tuesday, December 12, 2017, Google released a revamp SEO starter guide to assist DIY business owners that are otherwise called the lone wolves. For more information on the latest Google guide, click here. Also to help shape the way search engine optimisation specialists interact with the giant search engine the world so revere. I personally believe that Google released this Google webmaster guidelines at the stated date above which is a few days before the writing of this content because, they want to reshape 2018 optimisation experience. The priority of Google has always been to help user find the best contents when they make a search on their platform. After many days of reading through these guidelines, although there is not a lot of difference between the latest release and the previous guidelines. However, there are few things to look out for, if you want a favorable result in your organic ranking for 2018. One of the things we want to look at in this article is to walk through the guideline for none SEO specialists, and also compare side by side, a few differences in the two guides and give some general view on how to best optimise your website in accordance with the laid out rules by the big boss themselves. Google has made it clear that the intension of the guide is not to give you tips that will get your website automatically on the top spot of the first page of all search engine. The intention is to give you a general rule of thumb that will help you improve your web ranking bits by bits. Unique and helpful title tags for all your pages As we’ve mentioned earlier, user experience is the number priority of all search engines. At the end of the day, they basically want everyone looking for something online to be able to get what they are looking for. The first thing your audience or prospective clients would see when they get on your page is your page title. Therefore it is imperative that you have a unique, descriptive, and helpful title on your page that will get user attention and help them quickly decide on what the page is all about. By doing this, your web page have a good chance of being picked up by Google bot and showing up on multiple related search queries. The below image depict the title tag as “Ecommerce website design & development Adelaide | DGreat “. A descriptive keyword such as this prove the basic information to user when they see your web page on SERP. It also help them understand what you offer on that page. Creating a great Title tag for your page include avoiding stuffing all your money keywords on the title tag. At the end of the day your aim should be at helping your customers or prospective customers understand your page and services you offer. Creating a descriptive meta description I personally think a page description is an opportunity to show case your product or services in a unique way. Your page description can also connote meta description. If you website was developed on a WordPress content management system, its relatively easy to simply download a Yoast plugin, to download one simply click on this link to yoast website. Yoast plugin seamlessly integrate with your WordPress website to help you create title tags, meta description etc. This is a very handy SEO tool to have if you are doing this without any search engine optimisation specialist. If you decided at the end of this article to get a help from an expert in the industry, simply click this link to our SEO page. The above image shows a meta description as an example. One of the things you’ll quickly notice from our meta description is the fact that we started with our company name, and walk our way into the service we provide on that page. Also you’ll notice we mention our location and how we can help our prospective customer. I believe this is a great model for a natural, user friendly and thoughtful meta description. If you are a business owner, it is only natural that you understand your business more than any professional optimiser. Therefore, getting this right should come to you naturally. The take away here is to write description that best describe your page, don’t copy from your existing content to your meta description, always write a unique one for unique page and to avoid using same meta description for many pages. Overly used header tags Google has decided to address the issue of header tag abuse. Over the years, most web masters has gone to the extreme end of over using header tags on their web pages. After hearing from one of Google’s web master team that have header tags on your page can help your optimisation work. Most search engine optimisation has decided to use multiple H1s on a page where it is absolutely not necessary. This abuse has led to Google revamp on this issue. If your main goal for building a website is to create pages that help your audience, you’ll find it very easy to rank on google. One of the reasons i believe this to be true is that every header tag on your web pages will be created for a unique purpose. The below image will help you understand what i’m saying here. The arrow on the image below points to an header tag on our SEO service page, and the header tag say; Why choose us”. This is a unique reason to use an header tag. You can see other paragraphs that the heading we gave them wasn’t has big as the top one, we have done so because we believe the paragraphs headings are sub-headings and they should not be as bold and big as the header itself. Our header now serve as a unique identifier as to the reason our visitors should choose our service. We
How to be the search engine optimisation specialist for your own business
Most start up businesses today lack adequate funding that could help propel their businesses into the spot light owners desires. The greatest challenge every start up faces is marketing, from funding your marketing campaign both online and offline to setting up the right team that could help bring your business to the right audience. The challenges facing entrepreneurs today sometimes can be very under estimated. The billion dollar question most business owners would be thrilled to answer is; what if you can be your own SEO specialist for the early stage of your start-up? To be your own SEO specialist, you need to be able to manage your schedule to perfection. There are no time for waste, everything you do must be precise and intentional. One of the tragedies of life is to do something perfectly that at the end of the day it shouldn’t be done in the first place. For this reason, every entrepreneur who chose to go DIY must learn the principle of getting things right from the start. Investing your time or money on your website organic visibility must be very well planed from scratch. Most business owners who had to start over with a new domain today didn’t either fully understand what they were doing in terms of the website optimisation or they outsourced to the wrong seo company. Every business owners need to take their online visibility very seriously, by updating their personal knowledge for better results, understanding the advantages and disadvantages of outsourcing your search engine marketing services. From the cost point of view to the experience point of view, you need to be able to know for certainty that you’re making the right decision. How do i become an SEO specialist? Becoming a master of any field need consistency, focus and dedication. You can not master a field without those three criteria. Becoming a specialist in web optimisation therefore require you to invest a significant amount of time reading up on all Google guidelines. You can start with one of the fundamental tutorials published by Google, click here to learn what you need to do to get an head start on search engine optimisation. The process is time consuming and very challenging as Google ranking factor is very complicated. With over 200 algorithmically ranking factors, you can be sure that you are in for a very long all night studies. Going through the process will help your develop a personalised strategy that work best for your business. You will learn about keyword density and how to optimise your web pages for your money keywords without getting penalised by any of the Google’s algorithm. You’ll also learn how to manoeuvre your way around penguin and panda penalty by learning how to build organic backlink and write Google favourite content. There are few reputable website that provide adequate materials on how to optimise your web pages. Websites such as search engine land, can give you tips on how to structure your meta tags, and focus keywords without calling for a penalty from Google. Also, you need to learn how to submit your website to Google for quick and easy crawling and indexing. Learn your Pay Per Click (PPC) In addition to organic search ranking optimisation, you need to learn your PPC also. This is help facilitate your instant visibility on Google and other search engine you wish to use. Paid inclusion programs may include getting paid listings directories, Google Adwords, etc. These types of online marketing will direct targeted traffic to your website and increase your link popularity. When people spend time on your website, it give google bot an impression that your website is valuable and it contains good information that your audience finds to be an interesting read, hence, reason they are spending time on your website. You should also deploy a simple strategy of submitting your website to free local directors too. Some of those local directories like Yelp and true local are very well recognised by Google and getting a backlink from them give more weight to your domain. When submitting to these reputable websites, be sure to write a very well written and meaning long and short descriptions that explains what your business is all about and why you do what you do and why prospect should do businesses with you rather than your competitors. Develop a concise strategy for your organic visibility First rule for 2017 organic visibility; refrain from link exchange schemes and tactics. Your best bet for a steady and long lasting organic ranking would be quality content writing. Create compelling articles from helping other businesses such as yours to teaching unique lessons for the benefit of your readers. By doing so, you will naturally enjoy attention from those who find your contents to be interesting and helpful. They will naturally share your content with other who might be interested or to those who are looking for the type of solutions your content present to their problems. The best way to getting good visibility as far as Google is concerned is by creating great articles. Valuable contents are very difficult to ignore, all you need is one hit and your domain could go viral. Review your backlinks on a daily basis!! There is something called negative SEO. This simply means someone somewhere who doesn’t like the fact that you are ranking higher than him is out to get you. How they do this is by submitting your website to very bad directories and websites such as porn and other malicious, Google flagged websites. You might not have anyone out there to get you, however, it is always wise to conduct backlink audit every now and then just to make sure your website is clean and Google friendly. Last thing i would point out here is to make sure your website is relevant in your local search. Make sure you have a Google place profile and Google plus. Google is becoming more granular and location
