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The internet is constantly evolving and majority of businesses have chosen to offer or promote their products or services online. Having an online platform means you can operate your business from literally anywhere in the world as long as you have a laptop and internet connection. This brings forth a number of benefits for entrepreneurs wanting to start up a business, or existent business owners. By implementing digital marketing, you can watch your business evolve not just locally but globally and reach greater opportunities like never before. Being experts in the field, we’ve selected 10 digital marketing tips to help your business grow online.
1. Plan a good strategy
Planning a strategy for your digital marketing is one of the key elements contributing to the success of your business. Think about what your business sells or the services you offer. What do you want to gain by advertising online? Do you want to promote brand awareness? Perhaps you want to have more website traffic? Do you want more followers on Instagram? Create a budget and list your main goals.
2. Invest in a good website
No matter what industry you’re in, having a well-constructed website will increase your businesses credibility and lead to more sales. Whether you’re creating the website yourself, or hiring a professional, you must ensure your website is fast, easy to navigate, mobile friendly and optimised for conversion.
3. Get social
If your business isn’t on social media already, it needs to be! There’s no denying that social media has become such a major part of our everyday lives. We spend so much time using it and by utilising social media platforms to promote your business, you can reach a much wider audience, expanding your business on a global scale. Many businesses generate a large percentage of their income as a result of social media marketing.
Long gone are the days where you would need to pull out the phone book and manually search the A-Z directory to find a service you were looking for! Nowadays people simply do a google search in order to find the solution to their problems. SEO (search engine optimisation), is a process which aims to boost your rankings on search engines, to put you ahead of your industry competitors. SEO is certainly the future of digital marketing.
5. Ads, ads and more ads
Creating ads which promote your business via social media platforms, is incredibly powerful. You can create advertisements which target your desired audience based on a number of factors including their location, age or gender to even more specified areas such as shopping habits and hobbies. By consistently using ads, you can create targeted campaigns to ensure you spend your marketing budget wisely.
6. Use influencers to promote your brand
Depending on what industry you’re in, you should definitely consider using an influencer to promote your business. Most influencers on Instagram with a large number of followers, will usually accept a free product or service in exchange for a promotion of your product via their page. This leads to great business exposure and often leads to an increase in sales.
7. Start blogging
Writing informative pieces relating to your industry is a great way to gain brand exposure and add credibility to your business. By having a blog on your website, this shows your audience that you are experts in your field and will help bring more traffic to your page.
8. Customer service is essential
In the same way you would promote good customer service offline, the same goes for your online presence. You must engage with your customers or clients online regularly and assist them with their queries. Having a good online reputation is essential and will be the make or break for clients to choose your business over your competitors.
9. Track your results frequently
Tracking your progress on a regular basis is so important for your business. By doing so, you are aware of what strategies worked well along with what didn’t. This will help you prioritise your spending and ensure that you invest your money in areas of digital marketing which are going to benefit your business.
The most important thing to take away from this is that by not implementing a good digital marketing strategy, you pose the risk of missing out on some serious potential clients or customers. By following these digital marketing tips, you will stay ahead of your competitors in your industry.